How to Invest in Bread Financial?

Bread Financial Investing Guide

  BFH
Before buying Bread Financial stock, you must ensure you fully understand your financial goals and how diversified (or not) your overall investments are now. Only after you clearly understand your investment objectives consider investing in Bread Financial Holdings. To buy Bread Financial stock, you can follow these steps:
  • Research Bread Financial's stock before investing in Bread Financial. It's a good idea to research the company and its stock by analyzing its financial statements, reading news articles, and studying its historical performance, including its growth strategy, change in net worth, competition, and potential risks.
  • Choose a brokerage firm to buy shares of Bread Financial. We recommend well-established brokerages such as Charles Schwab, Fidelity, TD Ameritrade, and Robinhood, but in many ways, it will depend on your individual needs, preferences, and investment goals.
  • Open an account at one of the brokerages you have selected. You will be required to provide personal information, such as your name, address, and Social Security number.
  • Fund your account. You will need to deposit funds into your brokerage account to purchase Bread Financial stock. You can do this by transferring funds from your bank account or other investment accounts.
  • Place your order. Once you have located Bread Financial Holdings stock in your brokerage account, you can place your order to buy it. You will need to specify the number of shares you want to buy and the price you are willing to pay.
  • Monitor your investment to track its performance and make informed decisions about buying, selling, or holding the stock.
It's important to note that investing in stocks such as Bread Financial Holdings carries risks, and you should carefully consider your investment goals and risk tolerance before making any investment decisions regarding Bread Stock. Also, remember that it's important for investors to have a long-term perspective and a well-diversified portfolio to manage the impact of stock market volatility on their investments. Below is a detailed guide on how to invest safely in Bread Financial Holdings.

Research Bread Financial Stock

Researching Bread Financial's stock involves analyzing various aspects of the company and its industry to make an informed investment decision. The key areas to focus on are fundamentals, business model and competitive advantage. It is also important to analyze trends in revenue, net income, and cash flow, as well as key financial ratios, such as price-to-earnings (P/E), price-to-sales (P/S), and debt-to-equity (D/E).
About 99.0% of the company shares are held by institutions such as insurance companies. The company has price-to-book (P/B) ratio of 0.83. Some equities with similar Price to Book (P/B) outperform the market in the long run. Bread Financial Holdings has Price/Earnings To Growth (PEG) ratio of 1.54. The entity recorded earning per share (EPS) of 5.52. The firm last dividend was issued on the 14th of February 2025. Bread Financial had 1253:1000 split on the 8th of November 2021. Bread Financial Holdings, Inc. provides tech-forward payment and lending solutions to customers and consumer-based industries in North America. Bread Financial Holdings, Inc. was founded in 1996 and is headquartered in Columbus, Ohio. Bread Financial operates under Credit Services classification in the United States and is traded on New York Stock Exchange. It employs 6000 people. For more info on Bread Financial Holdings please contact Ralph Andretta at (614) 729-4000 or go to https://www.breadfinancial.com.

Other things to consider when investing in Bread

Another important aspect of Bread Financial's research is to evaluate the company's potential for future growth. This may include expanding into new markets, launching new products or services, or improving operational efficiency. Companies with strong growth prospects can be more attractive investments. This aspect of the research should be conducted in the context of the overall market and industry in which the company operates and should include an analysis of growth potential, competitive landscape, and any regulatory or economic factors that could impact the business. Some of the essential points regarding Bread Financial's research are outlined below:
Bread Financial generated a negative expected return over the last 90 days
Over 99.0% of the company shares are held by institutions such as insurance companies
Latest headline from finance.yahoo.com: Heres Why Bread Financial Holdings Surged in Q4 and 2024

Check Bread Financial's earnings reports

Bread Financial uses earnings reports to provide investors with an update of all three financial statements, including the income statement, the balance sheet, and the cash flow statement. Therefore, it is also crucial when considering investing in Bread Financial Holdings. Every quarterly earnings report provides investors with an overview of sales, expenses, and net income for the most recent period. It also may provide a comparison to Bread Financial's previous reporting period. The quarterly earnings reports are usually disseminated to the public via Form 10-Q, which is a legal document filed with the Securities and Exchange Commission every quarter.
25th of April 2024
Upcoming Quarterly Report
View
25th of July 2024
Next Financial Report
View
31st of March 2024
Next Fiscal Quarter End
View
23rd of January 2025
Next Fiscal Year End
View
31st of December 2023
Last Quarter Report
View
31st of December 2023
Last Financial Announcement
View

Use historical earnings surprises to time your Bread Financial position

Earnings surprises can significantly impact Bread Financial's stock price both in the short term and over time. Negative earnings surprises usually result in a price decline. However, it has been seen that positive earnings surprises lead to an immediate rise in a stock's price and a gradual increase over time. This is why we often hear news about some companies beating earning projections. Financial analysts spend a large amount of time predicting earnings per share (EPS) along with other important future indicators. Many analysts use forecasting models, management guidance, and additional fundamental information to derive an EPS estimate. Below are the table of largest EPS Surprises Bread Financial's investors have experienced.
Reported
Fiscal Date
Estimated EPS
Reported EPS
Surprise
2003-10-15
2003-09-300.210.250.0419 
2005-10-19
2005-09-300.460.510.0510 
2005-07-20
2005-06-300.440.490.0511 
2004-07-21
2004-06-300.320.370.0515 
2005-04-20
2005-03-310.460.520.0613 
2004-01-28
2003-12-310.240.30.0625 
2003-07-16
2003-06-300.180.240.0633 
2003-04-15
2003-03-310.150.210.0640 

Know Bread Financial's Top Institutional Investors

Have you ever been surprised when a price of an equity instrument such as Bread Financial is soaring high without any particular reason? This is usually happening because many institutional investors are aggressively trading Bread Financial Holdings backward and forwards among themselves. Bread Financial's institutional investor refers to the entity that pools money to purchase Bread Financial's securities or originate loans. Institutional investors include commercial and private banks, credit unions, insurance companies, pension funds, hedge funds, endowments, and mutual funds. Operating companies that invest excess capital in these types of assets may also be included in the term and may influence corporate governance by exercising voting rights in their investments.
Shares
Arrowstreet Capital Limited Partnership2024-12-31
984.4 K
Morgan Stanley - Brokerage Accounts2024-12-31
895.6 K
Macquarie Group Ltd2024-12-31
841.8 K
Pzena Investment Management, Llc2024-12-31
722.1 K
Charles Schwab Investment Management Inc2024-12-31
720.7 K
Neuberger Berman Group Llc2024-12-31
683.6 K
Northern Trust Corp2024-12-31
601.3 K
Deutsche Bank Ag2024-12-31
581.5 K
Allianz Asset Management Ag2024-12-31
474.7 K
Vanguard Group Inc2024-12-31
5.8 M
Blackrock Inc2024-12-31
4.8 M
Note, although Bread Financial's institutional investors appear to be way more sophisticated than retail investors, it remains unclear if professional active investment managers can reliably enhance risk-adjusted returns by an amount that exceeds fees and expenses.

Follow Bread Financial's market capitalization trends

The company currently falls under 'Mid-Cap' category with a total capitalization of 2.53 B.

Market Cap

1.26 Billion

Evaluate Bread Financial's profitablity

Last ReportedProjected for Next Year
Return On Tangible Assets 0.01  0.01 
Return On Capital Employed 0.01  0.01 
Return On Assets 0.01  0.02 
Return On Equity 0.09  0.09 
The company has Net Profit Margin of 0.11 %, which implies that it may need a different competitive strategy as even a very small decline in it revenue may erase profits and result in a net loss. This is way below average. In the same way, it shows Net Operating Margin of 0.16 %, which entails that for every 100 dollars of revenue, it generated $0.16 of operating income.
Determining Bread Financial's profitability involves analyzing its financial statements and using various financial metrics to assess its ability to generate profits. Also, when deciding whether to invest in Bread Financial, it's important to look at multiple sources and consider different scenarios. For example, gross profit margin measures Bread Financial's profitability after accounting for the cost of goods sold, while net profit margin measures profitability after accounting for all expenses. Other important metrics include return on assets, return on equity, and free cash flow. By reviewing multiple sources and metrics, you can gain a complete picture of Bread Financial's profitability and make more informed investment decisions.

Evaluate Bread Financial's management efficiency

Bread Financial Holdings has Return on Asset of 0.0121 % which means that on every $100 spent on assets, it made $0.0121 of profit. This is way below average. In the same way, it shows a return on shareholders' equity (ROE) of 0.0935 %, implying that it generated $0.0935 on every 100 dollars invested. Bread Financial's management efficiency ratios could be used to measure how well Bread Financial manages its routine affairs as well as how well it operates its assets and liabilities. The Bread Financial's current Return On Assets is estimated to increase to 0.02, while Return On Tangible Assets are projected to decrease to 0.01. As of now, Bread Financial's Debt To Assets are decreasing as compared to previous years. The Bread Financial's current Fixed Asset Turnover is estimated to increase to 37.15, while Total Assets are projected to decrease to under 14 B.
Last ReportedProjected for Next Year
Book Value Per Share 61.51  64.59 
Tangible Book Value Per Share 46.47  48.80 
Enterprise Value Over EBITDA 4.05  3.84 
Price Book Value Ratio 0.99  0.94 
Enterprise Value Multiple 4.05  3.84 
Price Fair Value 0.99  0.94 
Enterprise Value1.8 B1.1 B
The strategic decisions made by Bread Financial management significantly impact its financial stability and market performance. Evaluating these factors helps determine whether the stock is a worthwhile investment.
Dividend Yield
0.0163
Forward Dividend Yield
0.0163
Forward Dividend Rate
0.84
Beta
1.984

Basic technical analysis of Bread Stock

As of the 28th of March, Bread Financial shows the risk adjusted performance of (0.09), and Mean Deviation of 1.68. Bread Financial Holdings technical analysis gives you the methodology to make use of historical prices and volume patterns to determine a pattern that approximates the direction of the firm's future prices.

Check Bread Financial's insider trading activities

Some recent studies suggest that insider trading raises the cost of capital for securities issuers and decreases overall economic growth. Trading by specific Bread Financial insiders, such as employees or executives, is commonly permitted as long as it does not rely on Bread Financial's material information that is not in the public domain. Local jurisdictions usually require such trading to be reported in order to monitor insider transactions. In many U.S. states, trading conducted by corporate officers, key employees, directors, or significant shareholders must be reported to the regulator or publicly disclosed, usually within a few business days of the trade. In these cases Bread Financial insiders are required to file a Form 4 with the U.S. Securities and Exchange Commission (SEC) when buying or selling shares of their own companies.
 
Ralph Andretta over a month ago
Acquisition by Ralph Andretta of 45323 shares of Bread Financial subject to Rule 16b-3
 
Turtle Creek Asset Management Inc. over a month ago
Disposition of 377 shares by Turtle Creek Asset Management Inc. of Bread Financial at 31.3912 subject to Rule 16b-3
 
Joseph Motes over two months ago
Disposition of 557 shares by Joseph Motes of Bread Financial at 62.87 subject to Rule 16b-3
 
Turtle Creek Asset Management Inc. over three months ago
Disposition of 2408 shares by Turtle Creek Asset Management Inc. of Bread Financial at 31.116 subject to Rule 16b-3
 
Tammy McConnaughey over three months ago
Acquisition by Tammy McConnaughey of 2820 shares of Bread Financial subject to Rule 16b-3
 
Turtle Creek Asset Management Inc. over six months ago
Disposition of tradable shares by Turtle Creek Asset Management Inc. of Bread Financial at 30.6171 subject to Rule 16b-3
 
Fawcett John J. over six months ago
Acquisition by Fawcett John J. of 2000 shares of Bread Financial at 49.8219 subject to Rule 16b-3
 
Valerie Greer over six months ago
Disposition of 8202 shares by Valerie Greer of Bread Financial at 37.34 subject to Rule 16b-3
 
John Gerspach over six months ago
Acquisition by John Gerspach of 1025 shares of Bread Financial subject to Rule 16b-3
 
Tammy McConnaughey over a year ago
Disposition of 7862 shares by Tammy McConnaughey of Bread Financial at 37.34 subject to Rule 16b-3
 
Turtle Creek Asset Management Inc over a year ago
Sale by Turtle Creek Asset Management Inc of 18057 shares of Bread Financial
 
Valueact Holdings Lp over a year ago
Purchase by Valueact Holdings Lp of 2646 shares of Bread Financial

Evaluate Bread Financial's Outstanding Corporate Bonds

Bread Financial issues bonds to finance its operations. Corporate bonds make up one of the largest components of the U.S. bond market, which is considered the world's largest securities market. Bread Financial Holdings uses the proceeds from bond sales for a wide variety of purposes, including financing ongoing mergers and acquisitions, buying new equipment, investing in research and development, buying back their own stock, paying dividends to shareholders, and even refinancing existing debt. Most Bread bonds can be classified according to their maturity, which is the date when Bread Financial Holdings has to pay back the principal to investors. Maturities can be short-term, medium-term, or long-term (more than ten years). Longer-term bonds usually offer higher interest rates but may entail additional risks.

Bread Financial's technical indicators

Using predictive indicators to make investment decisions involves analyzing Bread Financial's various financial and market-based factors to help forecast future trends and identify investment opportunities. Select the indicators that are most relevant to your investment strategy. Each indicator has its own strengths and weaknesses, so it's essential to combine multiple indicators to get a more comprehensive view of the market and reduce the risk of making poor decisions based on limited data.

Consider Bread Financial's intraday indicators

Bread Financial intraday indicators are useful technical analysis tools used by many experienced traders. Just like the conventional technical analysis, daily indicators help intraday investors to analyze the price movement with the timing of Bread Financial stock daily movement. By combining multiple daily indicators into a single trading strategy, you can limit your risk while still earning strong returns on your managed positions.

Bread Financial Corporate Filings

8K
17th of March 2025
Report filed with the SEC to announce major events that shareholders should know about
ViewVerify
F4
20th of February 2025
The report filed by a party regarding the acquisition or disposition of a company's common stock, as well as derivative securities such as options, warrants, and convertible securities
ViewVerify
10K
14th of February 2025
Annual report required by the U.S. Securities and Exchange Commission (SEC) of a company financial performance
ViewVerify
10Q
31st of October 2024
Quarterly performance report mandated by Securities and Exchange Commission (SEC), to be filed by publicly traded corporations
ViewVerify
Bread Financial time-series forecasting models is one of many Bread Financial's stock analysis techniques aimed to predict future share value based on previously observed values. Time-series forecasting models ae widely used for non-stationary data. Non-stationary data are called the data whose statistical properties e.g. the mean and standard deviation are not constant over time but instead, these metrics vary over time. These non-stationary Bread Financial's historical data is usually called time-series. Some empirical experimentation suggests that the statistical forecasting models outperform the models based exclusively on fundamental analysis to predict the direction of the market movement and maximize returns from investment trading.

Choose a brokerage platform to buy Bread Financial's shares

In investing, finding the right broker is a crucial step for anyone looking to embark on a journey into the stock market. It all begins with a thorough comparison of costs and fees, as low-cost or commission-free brokers can significantly impact an investor's returns. However, the cheapest option is not always the best choice. The adventure continues with exploring various trading platforms, seeking one that is user-friendly, reliable, and functional. The ideal platform will provide the necessary research, analysis, and investment monitoring tools. As the quest goes on, it's essential to consider the different account types brokers offer, such as individual, joint, and retirement accounts. In addition, for those interested in trading on margin, brokers offering margin accounts should also be considered. The journey leads to the discovery of brokers that provide a wide range of investment options, including stocks, bonds, ETFs, and mutual funds. This diversity allows investors to build well-rounded portfolios that suit their needs and goals.
Customer service is another crucial factor in this decision-making process. The perfect broker would have a responsive, knowledgeable, and available customer support team ready to assist with various issues or investment decisions. Aspiring investors should seek brokers with quality research, market analysis, and educational resources. These tools are essential for making informed decisions and improving investment knowledge. It's also vital to ensure that the broker is regulated by an appropriate regulatory body and has robust security measures to protect personal and financial information. Additionally, account minimums and funding options should be taken into consideration. A broker with flexible account minimums and various funding options, such as wire transfers, ACH transfers, or check deposits, will cater to different investor needs. A seamless mobile and web experience is a must in today's fast-paced world. The ideal broker will allow investors to manage their investments easily on the go.
Finally, it is essential to consider various brokers' reviews and conduct reputation analysis. By reading online assessments and seeking recommendations, valuable insights into each broker's reputation can be gathered. After a thorough investigation, you can find a broker that checks all the boxes and aligns with their preferences and requirements regarding taking a position in Bread Financial Holdings.

Open brokerage account to buy Bread Stock

Once you've selected a broker, visit their website or a local branch to initiate the account-opening process. Most brokers offer online account opening, which is typically faster and more convenient. When you begin the process, you'll need to select the type of account you want to open. This may include individual, joint, or retirement accounts. Some brokers may also offer margin accounts, which allow you to trade on margin. Next, you'll need to complete the application form.
Whether you're filling out an online or paper application, you'll need to provide personal information, such as your name, address, Social Security Number or other tax identification number, date of birth, and employment information. You may also be asked about your investment experience, financial situation, and goals. After completing the application form, review it carefully for accuracy and submit it to the broker. Some brokers may require you to provide additional documentation, such as a copy of your driver's license or passport, for identity verification. Once your application is submitted, the broker will review it and may run a background check or verify your credit history. You'll receive an email or notification with your new brokerage account details if your application is approved.

Fund your account to invest in Bread Stock

Once your account is open, you can fund it by linking your bank account to your brokerage account. To do this, log in to your brokerage account and look for an option to add or link a bank account. You will need to provide your bank account number and the routing number for your bank. This information can be found on your checks or by contacting your bank. After linking your bank account, you can initiate a transfer of funds from your bank account to your brokerage account. This process may vary depending on the brokerage, but generally, you will need to navigate to the funding or deposit section of the brokerage website or app. From there, you can choose the linked bank account and enter the amount you wish to transfer. Keep in mind that there may be limits on the amount you can transfer in a single transaction, and the transfer may take several business days to complete.
Some brokerages also offer other funding options, such as wire transfers, mailing a check, or transferring assets from another brokerage. If you prefer to use one of these methods, check with your brokerage firm for specific instructions. Once the funds are in your brokerage account, you can use them to purchase investments such as stocks, bonds, mutual funds, or other financial instruments.

Place your Bread Stock order

Placing a Bread Financial purchase order involves providing instructions to your selected brokerage firm to aquare shares of Bread Financial Holdings on your behalf. First, your will need to access your brokerage account through their website or mobile app using your login credentials. Make sure you have sufficient funds in your account to cover the cost of the stock purchase, including any applicable fees or commissions. Once you are logged in, locate the trading platform or order entry section within the brokerage interface. It may be labeled as "Trade," "Order Entry," or something similar. Next, you will need to provide the necessary information to place your stock order. This typically includes: .
TickerEnter the ticker symbol, which is the unique series of letters representing the stock, e.g., BFH for Bread Financial Holdings
TypeChoose the type of order you want to place. The most common order types are market orders, limit orders, stop orders, and stop-limit orders. Each order type has its own advantages and drawbacks, so be sure to research and understand them before placing your order.
QuantitySpecify the number of shares you want to buy or sell
DurationIndicate the duration for which your order will be active. You can choose from options like "Day" (valid only for the current trading day) or "Good 'til Canceled" (valid until you manually cancel the order)
After entering the necessary information, review your order carefully to ensure it reflects your intentions accurately. When you are ready, submit your order by clicking the "Submit," "Place Order," or equivalent button. Your brokerage firm will then execute your order according to your instructions, subject to market conditions and the availability of shares. Keep in mind that market orders may be executed immediately, while limit orders, stop orders, and stop-limit orders will only be executed if the specified conditions are met. Finally, monitor your order status and confirm its execution. You can usually find this information in the "Order History" or "Order Status" section of your brokerage account.

Monitor your Bread Stock position

Monitoring your stock positions with your brokerage involves regularly checking the status and performance of your investments. Here's how you can monitor your stock positions using your brokerage account: First, access your account by signing in to your brokerage firm's website or mobile app using your login credentials. Once you're logged in, look for the section that displays your account information and portfolio holdings. This section may be labeled as "Portfolio," "Positions," "Holdings," or something similar. In this section, you'll generally find a list of the stocks and other investments that you own, along with relevant details such as the number of shares, the current market value, and the percentage change in value since the last trading day's close. You might also see the total cost of your investment, your current profit or loss, and the percentage gain or loss. Many brokerages also provide tools and features that allow you to analyze and track your stock positions more effectively. These may include:
Performance ChartsThese charts visually represent the historical price movement of your stocks over different time frames. You can use them to assess the trends and volatility of your investments.
Stock AlertsYou can set up custom alerts to receive notifications when a stock reaches a certain price, percentage change, or other criteria. This can help you stay informed about significant market movements affecting your investments.
WatchlistsCreate watchlists to track the performance of stocks you are interested in but have not yet purchased. This can help you identify potential opportunities or risks.
Research ToolsBrokerages often provide access to research tools, such as stock screeners, analyst reports, and financial statements, to help you make more informed investment decisions.
As you continue to monitor your Bread Stock position, remember that in order to be an effective trader, it is critical to understand your entire portfolio's sensitivity to market volatility and how your single Bread Financial position affects your overall exposure to market risk. One of the techniques to manage your overall risk is pair trading, a market-neutral trading strategy enabling traders to profit from virtually any market condition, whether it is experiencing an uptrend or downtrend movement.

Moving together with Bread Stock

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Moving against Bread Stock

  0.39L Loews CorpPairCorr
It's a good idea to monitor your stock positions regularly to ensure that your investments align with your financial goals and risk tolerance. Keep in mind that the stock market can be volatile, and it's essential to maintain a long-term perspective when evaluating your portfolio's performance.

Follow Bread Stock across various news and media outlets

Far too much social signal, news, headlines, and media speculation about Bread Financial that are available to investors today. That information is available publicly through Bread media outlets and privately through word of mouth or via Bread internal channels. However, regardless of the origin, that massive amount of Bread data is challenging to quantify into actionable patterns, especially for investors that are not very sophisticated with ever-evolving tools and techniques used in the investment management field.
A primary focus of Bread Financial news analysis is to determine if its current price reflects all relevant headlines and social signals impacting the current market conditions. A news analyst typically looks at the history of Bread Financial relative headlines and hype rather than examining external drivers such as technical or fundamental data. It is believed that price action tends to repeat itself due to investors' collective, patterned thinking related to Bread Financial's headlines and news coverage data. This data is often completely overlooked or insufficiently analyzed for actionable insights to drive Bread Financial alpha.