Harley Davidson Valuation

HOG Stock  USD 25.35  0.14  0.56%   
At this time, the firm appears to be overvalued. Harley Davidson retains a regular Real Value of $20.53 per share. The prevalent price of the firm is $25.35. Our model calculates the value of Harley Davidson from evaluating the firm fundamentals such as Return On Equity of 0.14, current valuation of 8.58 B, and Return On Asset of 0.0249 as well as inspecting its technical indicators and probability of bankruptcy.
Overvalued
Today
25.35
Please note that Harley Davidson's price fluctuation is not too volatile at this time. Calculation of the real value of Harley Davidson is based on 3 months time horizon. Increasing Harley Davidson's time horizon generally increases the accuracy of value calculation and significantly improves the predictive power of the methodology used.
The fair value of the Harley stock is determined by what a typical buyer is willing to pay for full or partial control of Harley Davidson. Since Harley Davidson is currently traded on the exchange, buyers and sellers on that exchange determine the market value of Harley Stock. However, Harley Davidson's intrinsic value may or may not be the same as its current market price, in which case there is an opportunity to profit from the mispricing, assuming the market price will eventually merge with its intrinsic value.
Historical Market  25.35 Real  20.53 Hype  25.35 Naive  24.99
The real value of Harley Stock, also known as its intrinsic value, is the underlying worth of Harley Davidson Company, which is reflected in its stock price. It is based on Harley Davidson's financial performance, growth prospects, management team, or industry conditions. The intrinsic value of Harley Davidson's stock can be calculated using various methods such as discounted cash flow analysis, price-to-earnings ratio, or price-to-book ratio. That value may differ from its current market price, which is determined by supply and demand factors such as investor sentiment, market trends, or news.
20.53
Real Value
27.89
Upside
Estimating the potential upside or downside of Harley Davidson helps investors to forecast how Harley stock's addition to their portfolios will impact the overall performance. We also use other valuation drivers to help us estimate the true value of Harley Davidson more accurately as focusing exclusively on Harley Davidson's fundamentals will not take into account other important factors:
Bollinger
Band Projection (param)
LowerMiddle BandUpper
24.0825.6627.23
Details
Hype
Prediction
LowEstimatedHigh
23.2425.3527.46
Details
Potential
Annual Dividend
LowForecastedHigh
0.490.510.53
Details

Harley Davidson Total Value Analysis

Harley Davidson is currently estimated to have company total value of 8.58 B with market capitalization of 3.14 B, debt of 2.54 B, and cash on hands of 1.43 B. Please note that company total value may be misleading and is a subject to accounting gimmicks. We encourage investors to carefully check all of the Harley Davidson fundamentals before making security assessment based on enterprise value of the company
  Takeover PriceMarket CapDebt ObligationsCash
8.58 B
3.14 B
2.54 B
1.43 B

Harley Davidson Investor Information

About 98.0% of the company shares are owned by institutional investors. The company has price-to-book (P/B) ratio of 0.99. Some equities with similar Price to Book (P/B) outperform the market in the long run. Harley Davidson has Price/Earnings To Growth (PEG) ratio of 1.1. The entity last dividend was issued on the 28th of February 2025. The firm had 2:1 split on the 10th of April 2000. Based on the analysis of Harley Davidson's profitability, liquidity, and operating efficiency, Harley Davidson is not in a good financial situation at this time. It has a very high probability of going through financial hardship in April.

Harley Davidson Asset Utilization

The asset utilization indicator refers to the revenue earned for every dollar of assets a company currently reports. Harley Davidson has an asset utilization ratio of 43.65 percent. This implies that the Company is making $0.44 for each dollar of assets. An increasing asset utilization means that Harley Davidson is more efficient with each dollar of assets it utilizes for everyday operations.

Harley Davidson Ownership Allocation

Harley Davidson has a total of 124.54 Million outstanding shares. The majority of Harley Davidson outstanding shares are owned by outside corporations. These institutional investors are usually referred to as non-private investors looking to purchase positions in Harley Davidson to benefit from reduced commissions. Consequently, third-party entities are subject to a different set of regulations than regular investors in Harley Davidson. Please pay attention to any change in the institutional holdings of Harley Davidson as this could imply that something significant has changed or is about to change at the company. Please note that on March 12, 2025, Representative Tim Moore of US Congress acquired $100k to $250k worth of Harley Davidson's common stock.

Harley Davidson Profitability Analysis

The company reported the last year's revenue of 5.19 B. Total Income to common stockholders was 445.18 M with profit before taxes, overhead, and interest of 1.38 B.

Harley Davidson Past Distributions to stockholders

Please note that valuation analysis is one of the essential comprehensive assessments in business. It evaluates Harley Davidson's worth, which you can determine by considering its current assets, liabilities and future cash flows. The investors' valuation analysis is an important metric that will give you a perspective on different companies. It helps you know the worth of the potential investment in Harley Davidson and how it compares across the competition.

About Harley Davidson Valuation

The stock valuation mechanism determines Harley Davidson's current worth on a weekly basis. Our valuation model uses a comparative analysis of Harley Davidson. We calculate exposure to Harley Davidson's market risk, different technical and fundamental indicators, and relevant financial multiples and ratios and then compare them to those of Harley Davidson's related companies.
The company operates in two segments, Motorcycles and Related Products and Financial Services. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin. Harley Davidson operates under Recreational Vehicles classification in the United States and is traded on New York Stock Exchange. It employs 5800 people.
Harley Davidson's stock price is the clearest measure of market expectations about its performance. Without stock valuation, investors cannot independently discern whether Harley Davidson's value is low or high relative to the company's performance and growth projections. Determining the market value of Harley Davidson can be done in different ways, such as multiplying its stock price by its outstanding shares.
A single share of Harley Davidson represents a small ownership stake in the entity. As a stockholder of Harley, your percentage of company ownership is determined by dividing the number of shares you own by the total number of shares outstanding and then multiplying that amount by 100. Owning stock in a company generally confers both corporate voting rights and income from any dividends paid to the stock owner.

Harley Davidson Dividends Analysis For Valuation

There are various types of dividends Harley Davidson can pay to its shareholders, and the actual value of the dividend is determined on a per-share basis. It is to be paid equally to all of Harley shareholders on a specific date, known as the payable date. The cash dividend is the most common type of dividend payment - it is the payment of actual cash from Harley Davidson directly to its shareholders. There are other types of dividends that companies can issue, such as stock dividends or asset dividends. When Harley pays a dividend, it has no impact on its enterprise value. It does, however, lowers the Equity Value of Harley Davidson by the value of the dividends paid out.

Harley Davidson Growth Indicators

Investing in growth stocks can be very risky. If the company such as Harley Davidson does not do well, investors take a loss on the stock when it is time to sell. Also, because growth stocks typically do not pay dividends, the only opportunity an investor has to make money on their investment is when they eventually sell their shares.
Common Stock Shares Outstanding132.3 M
Quarterly Earnings Growth Y O Y-0.341
Forward Price Earnings8.4034

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When running Harley Davidson's price analysis, check to measure Harley Davidson's market volatility, profitability, liquidity, solvency, efficiency, growth potential, financial leverage, and other vital indicators. We have many different tools that can be utilized to determine how healthy Harley Davidson is operating at the current time. Most of Harley Davidson's value examination focuses on studying past and present price action to predict the probability of Harley Davidson's future price movements. You can analyze the entity against its peers and the financial market as a whole to determine factors that move Harley Davidson's price. Additionally, you may evaluate how the addition of Harley Davidson to your portfolios can decrease your overall portfolio volatility.
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