Harley Davidson Stock Today
| HOG Stock | USD 25.21 0.48 1.87% |
PerformanceVery Weak
| Odds Of DistressVery Low
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Harley Davidson is trading at 25.21 as of the 19th of March 2025. This is a 1.87 percent decrease since the beginning of the trading day. The stock's lowest day price was 25.17. Harley Davidson has only four percent chance of going through some form of financial distress over the next 2 years, but has generated negative returns over the last 90 days. Note, on February 17, 2025, Representative Tim Moore of US Congress acquired $15k to $50k worth of Harley Davidson's common stock.
Business Domain Automobiles & Components | IPO Date 5th of November 1987 | Category Consumer Cyclical | Classification Consumer Discretionary |
The company operates in two segments, Motorcycles and Related Products and Financial Services. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin. Harley Davidson operates under Recreational Vehicles classification in the United States and is traded on New York Stock Exchange. The company has 124.54 M outstanding shares of which 15.74 M shares are currently shorted by investors with about 6.01 days to cover. More on Harley Davidson
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Harley Stock Highlights
ESG Sustainability
Environmental | Governance | Social |
| Chairman | Michael Cave | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Thematic Idea | Consumer Goods (View all Themes) | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Old Name | Hawkley Oil and Gas Limited | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Business Concentration | Motorcycle Manufacturers, Automobiles & Components, Consumer Discretionary, NYSE Composite, SP Midcap 400, Nasdaq Benchmark Consumer, BETTERINVESTING 100 INDEX, BTRINVSTNG 100 INDEX, Consumer Goods, Consumer Discretionary, Automobiles, Recreational Vehicles, Consumer Cyclical (View all Sectors) | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Average Analyst Recommendation | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Financial Strength
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Debt LevelsHarley Davidson can leverage the use of borrowed funds to amplify returns from an investment. In general, analyzing the relationship between debt to total assets helps investors to understand Harley Davidson's financial leverage. It provides some insight into what part of Harley Davidson's total assets is financed by creditors.
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Harley Davidson (HOG) is traded on New York Stock Exchange in USA. It is located in 3700 West Juneau Avenue, Milwaukee, WI, United States, 53208 and employs 5,900 people. Harley Davidson is listed under Motorcycle Manufacturers category by Fama And French industry classification. The company currently falls under 'Mid-Cap' category with a total capitalization of 3.2 B. Harley Davidson runs under Automobiles sector within Consumer Discretionary industry. The entity has 124.54 M outstanding shares of which 15.74 M shares are currently shorted by investors with about 6.01 days to cover.
Harley Davidson has about 1.43 B in cash with 1.06 B of positive cash flow from operations. This results in cash-per-share (CPS) ratio of 11.83.
Check Harley Davidson Probability Of Bankruptcy
Ownership AllocationHarley Davidson has a total of 124.54 Million outstanding shares. The majority of Harley Davidson outstanding shares are owned by outside corporations. These institutional investors are usually referred to as non-private investors looking to purchase positions in Harley Davidson to benefit from reduced commissions. Consequently, third-party entities are subject to a different set of regulations than regular investors in Harley Davidson. Please pay attention to any change in the institutional holdings of Harley Davidson as this could imply that something significant has changed or is about to change at the company. Please note that on February 17, 2025, Representative Tim Moore of US Congress acquired $15k to $50k worth of Harley Davidson's common stock.
Check Harley Ownership Details
Harley Stock Institutional Holders
| Instituion | Recorded On | Shares | |
| Citadel Advisors Llc | 2024-12-31 | 2.7 M | |
| Morgan Stanley - Brokerage Accounts | 2024-12-31 | 2.1 M | |
| Geode Capital Management, Llc | 2024-12-31 | 2 M | |
| Ubs Group Ag | 2024-12-31 | 1.8 M | |
| Donald Smith & Co Inc | 2024-12-31 | 1.7 M | |
| Brown Advisory Holdings Inc | 2024-12-31 | 1.6 M | |
| Bank Of New York Mellon Corp | 2024-12-31 | 1.5 M | |
| Charles Schwab Investment Management Inc | 2024-12-31 | 1.3 M | |
| Northern Trust Corp | 2024-12-31 | 1.1 M | |
| Vanguard Group Inc | 2024-12-31 | 12.7 M | |
| H Partners Management, Llc | 2024-12-31 | 11.3 M |
Harley Davidson Historical Income Statement
Harley Stock Against Markets
Harley Davidson Corporate Directors
| Troy Alstead | Independent Director | Profile | |
| Allan Golston | Independent Director | Profile | |
| Brian Niccol | Independent Director | Profile | |
| Sara Levinson | Independent Director | Profile |
Check out Risk vs Return Analysis to better understand how to build diversified portfolios, which includes a position in Harley Davidson. Also, note that the market value of any company could be closely tied with the direction of predictive economic indicators such as signals in persons. For more detail on how to invest in Harley Stock please use our How to Invest in Harley Davidson guide.You can also try the Portfolio Manager module to state of the art Portfolio Manager to monitor and improve performance of your invested capital.
Is Motorcycle Manufacturers space expected to grow? Or is there an opportunity to expand the business' product line in the future? Factors like these will boost the valuation of Harley Davidson. If investors know Harley will grow in the future, the company's valuation will be higher. The financial industry is built on trying to define current growth potential and future valuation accurately. All the valuation information about Harley Davidson listed above have to be considered, but the key to understanding future value is determining which factors weigh more heavily than others.
Quarterly Earnings Growth (0.34) | Dividend Share 0.69 | Earnings Share 3.44 | Revenue Per Share | Quarterly Revenue Growth (0.35) |
The market value of Harley Davidson is measured differently than its book value, which is the value of Harley that is recorded on the company's balance sheet. Investors also form their own opinion of Harley Davidson's value that differs from its market value or its book value, called intrinsic value, which is Harley Davidson's true underlying value. Investors use various methods to calculate intrinsic value and buy a stock when its market value falls below its intrinsic value. Because Harley Davidson's market value can be influenced by many factors that don't directly affect Harley Davidson's underlying business (such as a pandemic or basic market pessimism), market value can vary widely from intrinsic value.
Please note, there is a significant difference between Harley Davidson's value and its price as these two are different measures arrived at by different means. Investors typically determine if Harley Davidson is a good investment by looking at such factors as earnings, sales, fundamental and technical indicators, competition as well as analyst projections. However, Harley Davidson's price is the amount at which it trades on the open market and represents the number that a seller and buyer find agreeable to each party.