Purple Innovation Stock Today
| PRPL Stock | USD 0.81 0.02 2.41% |
PerformanceVery Weak
| Odds Of DistressVery High
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Purple Innovation is selling for 0.81 as of the 20th of March 2025. This is a 2.41 percent decrease since the beginning of the trading day. The stock's lowest day price was 0.79. Purple Innovation has a very high chance of experiencing financial distress in the next few years of operation. It has also generated negative returns for investors over the last 90 days. The performance scores are derived for the period starting the 20th of December 2024 and ending today, the 20th of March 2025. Click here to learn more.
Business Domain Consumer Durables & Apparel | IPO Date 29th of October 2015 | Category Consumer Cyclical | Classification Consumer Discretionary |
Purple Innovation, Inc. designs and manufactures mattresses, pillows, and cushions. The company was founded in 2010 and is headquartered in Lehi, Utah. Purple Innovation operates under Furnishings, Fixtures Appliances classification in the United States and is traded on NASDAQ Exchange. The company has 107.55 M outstanding shares of which 3.2 M shares are at this time shorted by private and institutional investors with about 7.78 trading days to cover. More on Purple Innovation
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Purple Stock Highlights
| Thematic Idea | Consumer Goods (View all Themes) | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Business Concentration | Household Appliances, Furnishings, Fixtures & Appliances, Consumer Discretionary, NASDAQ Composite, Consumer Goods, Consumer Discretionary, Household Durables, Furnishings, Fixtures & Appliances, Consumer Cyclical (View all Sectors) | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Average Analyst Recommendation | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Financial Strength
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Debt LevelsPurple Innovation can leverage the use of borrowed funds to amplify returns from an investment. In general, analyzing the relationship between debt to total assets helps investors to understand Purple Innovation's financial leverage. It provides some insight into what part of Purple Innovation's total assets is financed by creditors.
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Purple Innovation (PRPL) is traded on NASDAQ Exchange in USA. It is located in 4100 North Chapel Ridge Road, Lehi, UT, United States, 84043 and employs 1,200 people. Purple Innovation is listed under Household Appliances category by Fama And French industry classification. The company currently falls under 'Micro-Cap' category with a current market capitalization of 91.19 M. Purple Innovation conducts business under Household Durables sector and is part of Consumer Discretionary industry. The entity has 107.55 M outstanding shares of which 3.2 M shares are at this time shorted by private and institutional investors with about 7.78 trading days to cover.
Purple Innovation currently holds about 41.17 M in cash with (17.85 M) of positive cash flow from operations. This results in cash-per-share (CPS) ratio of 0.5.
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Ownership AllocationPurple Innovation owns a total of 107.55 Million outstanding shares. The majority of Purple Innovation outstanding shares are owned by third-party entities. These institutional holders are usually referred to as non-private investors looking to secure positions in Purple Innovation to benefit from reduced commissions. Consequently, institutional investors are subject to a different set of regulations than regular investors in Purple Innovation. Please pay attention to any change in the institutional holdings of Purple Innovation as this could imply that something significant has changed or is about to change at the company. Please note that no matter how many assets the company maintains, if the real value of the company is less than the current market value, you may not be able to make money on it.
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Purple Stock Institutional Holders
| Instituion | Recorded On | Shares | |
| Jpmorgan Chase & Co | 2024-12-31 | 608.1 K | |
| Northern Trust Corp | 2024-12-31 | 460.6 K | |
| Charles Schwab Investment Management Inc | 2024-12-31 | 435 K | |
| Morgan Stanley - Brokerage Accounts | 2024-12-31 | 378.3 K | |
| Ubs Group Ag | 2024-12-31 | 347.5 K | |
| Stratos Wealth Partners, Ltd | 2024-12-31 | 296.2 K | |
| Bridgeway Capital Management, Llc | 2024-12-31 | 295 K | |
| Amvescap Plc. | 2024-12-31 | 257.3 K | |
| Goldman Sachs Group Inc | 2024-12-31 | 229.8 K | |
| Coliseum Capital Management Llc | 2024-12-31 | 46.9 M | |
| No Street Gp Lp | 2024-12-31 | 4.9 M |
Purple Innovation Historical Income Statement
Purple Stock Against Markets
Purple Innovation Corporate Management
| John IV | Chief Officer | Profile | |
| Jeff Hutchings | Chief Officer | Profile | |
| Tricia McDermottSpikes | Chief Secretary | Profile | |
| Todd CPA | Chief Officer | Profile | |
| Verdi III | Chief Officer | Profile | |
| Robert DeMartini | CEO Director | Profile | |
| Casey McGarvey | Chief Legal Officer | Profile |
Check out Your Equity Center to better understand how to build diversified portfolios, which includes a position in Purple Innovation. Also, note that the market value of any company could be closely tied with the direction of predictive economic indicators such as signals in american community survey. For more information on how to buy Purple Stock please use our How to buy in Purple Stock guide.You can also try the Portfolio Manager module to state of the art Portfolio Manager to monitor and improve performance of your invested capital.
Is Household Appliances space expected to grow? Or is there an opportunity to expand the business' product line in the future? Factors like these will boost the valuation of Purple Innovation. If investors know Purple will grow in the future, the company's valuation will be higher. The financial industry is built on trying to define current growth potential and future valuation accurately. All the valuation information about Purple Innovation listed above have to be considered, but the key to understanding future value is determining which factors weigh more heavily than others.
Quarterly Earnings Growth (0.60) | Earnings Share (0.91) | Revenue Per Share | Quarterly Revenue Growth (0.12) | Return On Assets |
The market value of Purple Innovation is measured differently than its book value, which is the value of Purple that is recorded on the company's balance sheet. Investors also form their own opinion of Purple Innovation's value that differs from its market value or its book value, called intrinsic value, which is Purple Innovation's true underlying value. Investors use various methods to calculate intrinsic value and buy a stock when its market value falls below its intrinsic value. Because Purple Innovation's market value can be influenced by many factors that don't directly affect Purple Innovation's underlying business (such as a pandemic or basic market pessimism), market value can vary widely from intrinsic value.
Please note, there is a significant difference between Purple Innovation's value and its price as these two are different measures arrived at by different means. Investors typically determine if Purple Innovation is a good investment by looking at such factors as earnings, sales, fundamental and technical indicators, competition as well as analyst projections. However, Purple Innovation's price is the amount at which it trades on the open market and represents the number that a seller and buyer find agreeable to each party.