Purple Innovation Stock Beneish M Score

PRPL Stock  USD 0.88  0.03  3.53%   
This module uses fundamental data of Purple Innovation to approximate the value of its Beneish M Score. Purple Innovation M Score tells investors if the company management is likely to be manipulating earnings. The score is calculated using eight financial indicators that are adjusted by a specific multiplier. Please note, the M Score is a probabilistic model and cannot detect companies that manipulate their earnings with 100% accuracy. Check out Purple Innovation Piotroski F Score and Purple Innovation Altman Z Score analysis.
For more information on how to buy Purple Stock please use our How to buy in Purple Stock guide.
  
At this time, Purple Innovation's Short Term Debt is quite stable compared to the past year. Debt To Equity is expected to rise to 5.34 this year, although the value of Net Debt will most likely fall to about 41.9 M. At this time, Purple Innovation's Receivables Turnover is quite stable compared to the past year.
At this time, it appears that Purple Innovation is an unlikely manipulator. The earnings manipulation may begin if Purple Innovation's top management creates an artificial sense of financial success, forcing the stock price to be traded at a high price-earnings multiple than it should be. In general, excessive earnings management by Purple Innovation executives may lead to removing some of the operating profits from subsequent periods to inflate earnings in the following periods. This way, the manipulation of Purple Innovation's earnings can lead to misrepresentations of actual financial condition, taking the otherwise loyal stakeholders on to the path of questionable ethical practices and plain fraud.
-3.87
Beneish M Score - Unlikely Manipulator
Elasticity of Receivables

0.79

Focus
Asset Quality

1.17

Focus
Expense Coverage

0.73

Focus
Gross Margin Strengs

0.81

Focus
Accruals Factor

0.73

Focus
Depreciation Resistance

1.0

Focus
Net Sales Growth

0.79

Focus
Financial Leverage Condition

0.68

Focus

Purple Innovation Beneish M-Score Indicator Trends

The cure to earnings manipulation is the transparency of financial reporting. It will typically remove the temptation of the top executives to inflate earnings (i.e., to promote the idea of 'winning at any cost'). Because a healthy internal audit department can enhance transparency, the board should promote the auditors' access to all the record-keeping systems across the enterprise. For example, if Purple Innovation's auditors report directly to the board (not management), the managers will be reluctant to manipulate simply due to the fear of punishment. On the other hand, the auditors will be free to investigate the ledgers properly because they know that the board has their back.
Current ValueLast YearChange From Last Year 10 Year Trend
Net Receivables20.6 M33.1 M
Way Down
Slightly volatile
Total Assets298.4 M307.8 M
Sufficiently Down
Slightly volatile
Total Current Assets105.3 M126.4 M
Significantly Down
Slightly volatile
Non Current Assets Total212.4 M181.5 M
Fairly Up
Slightly volatile
Property Plant Equipment165 M157.2 M
Sufficiently Up
Slightly volatile
Depreciation And Amortization30.3 M28.9 M
Sufficiently Up
Slightly volatile
Selling General Administrative39.9 M69.1 M
Way Down
Slightly volatile
Total Current Liabilities72.7 M101 M
Way Down
Slightly volatile
Non Current Liabilities Total134.9 M186.6 M
Way Down
Slightly volatile
Short Term Debt16.4 M15.7 M
Sufficiently Up
Slightly volatile
Gross Profit Margin0.30.3713
Significantly Down
Very volatile

Purple Innovation Beneish M-Score Driver Matrix

One of the toughest challenges investors face today is learning how to quickly synthesize historical financial statements and information provided by the company, SEC reporting, and various external parties in order to detect the potential manipulation of earnings. Understanding the correlation between Purple Innovation's different financial indicators related to revenue, expenses, operating profit, and net earnings helps investors identify and prioritize their investing strategies towards Purple Innovation in a much-optimized way. Analyzing correlations between earnings drivers directly associated with dollar figures is the most effective way to find Purple Innovation's degree of accounting gimmicks and manipulations.

About Purple Innovation Beneish M Score

M-Score is one of many grading techniques for value stocks. It was developed by Professor M. Daniel Beneish of the Kelley School of Business at Indiana University and published in 1999 under the paper titled The Detection of Earnings Manipulation. The Beneish score is a multi-factor model that utilizes financial identifiers to compile eight variables used to classify whether a company has manipulated its reported earnings. The variables are built from the officially filed financial statements to create a final score call 'M Score.' The score helps to identify companies that are likely to manipulate their profits if they show deteriorating gross margins, operating expenses, and leverage against growing revenue.

Depreciation And Amortization

30.32 Million

At this time, Purple Innovation's Depreciation And Amortization is quite stable compared to the past year.

Purple Innovation Earnings Manipulation Drivers

Although earnings manipulation is typically not the result of intentional misconduct by the c-level executives, it is still a widespread practice by the senior management of public companies such as Purple Innovation. It is usually done by a series of misrepresentations of various accounting rules and operating activities across multiple financial cycles. The best way to spot the manipulation is to examine the historical financial statement to find inconsistencies in earning reports to find trends in assets or liabilities that are not sustainable in the future.
202020212022202320242025 (projected)
Net Receivables29.1M25.4M34.6M37.8M33.1M20.6M
Total Revenue648.5M726.2M575.7M510.5M487.9M387.0M
Total Assets554.7M642.5M433.3M390.6M307.8M298.4M
Total Current Assets229.1M229.5M161.5M141.8M126.4M105.3M
Net Debt(29.4M)90.7M109.1M126.1M73.7M41.9M
Short Term Debt5.2M9.4M27.4M17.0M15.7M16.4M
Long Term Debt41.4M94.1M23.7M26.9M55.4M33.7M
Operating Income37.0M(19.3M)122.1M(113.7M)(92.2M)(87.6M)
Investments(39.1M)(57.1M)(34.5M)(14.3M)(7.5M)(7.9M)
Gross Profit Margin0.440.470.410.370.340.3

About Purple Innovation Fundamental Analysis

The Macroaxis Fundamental Analysis modules help investors analyze Purple Innovation's financials across various querterly and yearly statements, indicators and fundamental ratios. We help investors to determine the real value of Purple Innovation using virtually all public information available. We use both quantitative as well as qualitative analysis to arrive at the intrinsic value of Purple Innovation based on its fundamental data. In general, a quantitative approach, as applied to this company, focuses on analyzing financial statements comparatively, whereas a qaualitative method uses data that is important to a company's growth but cannot be measured and presented in a numerical way.
Please read more on our fundamental analysis page.

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When determining whether Purple Innovation is a strong investment it is important to analyze Purple Innovation's competitive position within its industry, examining market share, product or service uniqueness, and competitive advantages. Beyond financials and market position, potential investors should also consider broader economic conditions, industry trends, and any regulatory or geopolitical factors that may impact Purple Innovation's future performance. For an informed investment choice regarding Purple Stock, refer to the following important reports:
Check out Purple Innovation Piotroski F Score and Purple Innovation Altman Z Score analysis.
For more information on how to buy Purple Stock please use our How to buy in Purple Stock guide.
You can also try the Headlines Timeline module to stay connected to all market stories and filter out noise. Drill down to analyze hype elasticity.
Is Household Appliances space expected to grow? Or is there an opportunity to expand the business' product line in the future? Factors like these will boost the valuation of Purple Innovation. If investors know Purple will grow in the future, the company's valuation will be higher. The financial industry is built on trying to define current growth potential and future valuation accurately. All the valuation information about Purple Innovation listed above have to be considered, but the key to understanding future value is determining which factors weigh more heavily than others.
Quarterly Earnings Growth
(0.60)
Earnings Share
(0.91)
Revenue Per Share
4.554
Quarterly Revenue Growth
(0.12)
Return On Assets
(0.10)
The market value of Purple Innovation is measured differently than its book value, which is the value of Purple that is recorded on the company's balance sheet. Investors also form their own opinion of Purple Innovation's value that differs from its market value or its book value, called intrinsic value, which is Purple Innovation's true underlying value. Investors use various methods to calculate intrinsic value and buy a stock when its market value falls below its intrinsic value. Because Purple Innovation's market value can be influenced by many factors that don't directly affect Purple Innovation's underlying business (such as a pandemic or basic market pessimism), market value can vary widely from intrinsic value.
Please note, there is a significant difference between Purple Innovation's value and its price as these two are different measures arrived at by different means. Investors typically determine if Purple Innovation is a good investment by looking at such factors as earnings, sales, fundamental and technical indicators, competition as well as analyst projections. However, Purple Innovation's price is the amount at which it trades on the open market and represents the number that a seller and buyer find agreeable to each party.