PPL Net Worth
PPL Net Worth Breakdown | PPL |
PPL Net Worth Analysis
PPL's net worth analysis, or its valuation, is the process of determining the total value of the company. This involves assessing a range of factors, including PPL's financial performance, assets, liabilities, and potential for growth. The ultimate goal is to provide a clear understanding of PPL's overall worth, which can help investors make informed investment decisions. There are several methods that can be used to perform PPL's net worth analysis. One common approach is to calculate PPL's market capitalization.Another approach is to use the price-to-earnings ratio (P/E ratio), which compares PPL's stock price to its earnings per share (EPS). Discounted cash flow (DCF) analysis is another popular method for assessing PPL's net worth. This approach calculates the present value of PPL's future cash flows, taking into account factors such as growth rate, profitability, and risk. By comparing the present value of PPL's cash flows to its current stock price, investors can gain a better understanding of the company's overall value. Finally, investors may use comparable company analysis to evaluate PPL's net worth. This involves comparing PPL's financial metrics to similar companies in the same industry. By identifying companies with similar financial characteristics, investors can gain insight into PPL's net worth relative to its peers.
Enterprise Value |
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To determine if PPL is a good investment, evaluating the company's potential for future growth is also very important. This may include expanding into new markets, launching new products or services, or improving operational efficiency. Companies with strong growth prospects can be more attractive investments. This aspect of the research should be conducted in the context of the overall market and industry in which the company operates and should include an analysis of growth potential, competitive landscape, and any regulatory or economic factors that could impact the business. Some of the essential points regarding PPL's net worth research are outlined below:
PPL Corporation has 2.54 B in debt with debt to equity (D/E) ratio of 0.99, which is OK given its current industry classification. PPL Corporation has a current ratio of 0.61, suggesting that it has not enough short term capital to pay financial commitments when the payables are due. Note however, debt could still be an excellent tool for PPL to invest in growth at high rates of return. | |
PPL Corporation has a strong financial position based on the latest SEC filings | |
Over 80.0% of PPL shares are owned by institutional investors | |
Latest headline from zacks.com: Alliant Energy Rides on Strategic Investments Clean Portfolio |
PPL Quarterly Good Will |
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PPL uses earnings reports to provide investors with an update of all three financial statements, including the income statement, the balance sheet, and the cash flow statement. Therefore, it is also crucial when considering investing in PPL Corporation. Every quarterly earnings report provides investors with an overview of sales, expenses, and net income for the most recent period. It also may provide a comparison to PPL's previous reporting period. The quarterly earnings reports are usually disseminated to the public via Form 10-Q, which is a legal document filed with the Securities and Exchange Commission every quarter.
16th of February 2024 Upcoming Quarterly Report | View | |
2nd of May 2024 Next Financial Report | View | |
31st of December 2023 Next Fiscal Quarter End | View | |
16th of February 2024 Next Fiscal Year End | View | |
30th of September 2023 Last Quarter Report | View | |
31st of December 2022 Last Financial Announcement | View |
PPL Target Price Consensus
PPL target price is determined by taking all analyst projections and averaging them out. There is no one specific way to measure analysts' performance other than comparing it to past results via a very sophisticated attribution analysis. PPL's target price projections below should be used in combination with other traditional price prediction techniques such as stock price forecasting, investor sentiment analysis, technical analysis, earnings estimate, and various momentum models.
18 | Strong Buy |
Most PPL analysts issue ratings four times a year, at intervals of three months. Ratings are usually accompanied by a target price to help potential investors understand PPL stock's fair price compared to its market value. Analysts arrive at stock ratings after researching the public financial statements of PPL Corporation, talking to its executives and customers, or listening to those companies' conference calls.
Macroaxis Advice Exposure ValuationPPL Target Price Projection
PPL's current and average target prices are 34.99 and 35.13, respectively. The current price of PPL is the price at which PPL Corporation is currently trading. On the other hand, PPL's target price is what analysts think the stock is worth or could sell for in the future. The more significant the discrepancy between the two prices, the more it stimulates investors to act.Target Price
Analyst Consensus On PPL Target Price
Know PPL's Top Institutional Investors
Have you ever been surprised when a price of an equity instrument such as PPL is soaring high without any particular reason? This is usually happening because many institutional investors are aggressively trading PPL Corporation backward and forwards among themselves. PPL's institutional investor refers to the entity that pools money to purchase PPL's securities or originate loans. Institutional investors include commercial and private banks, credit unions, insurance companies, pension funds, hedge funds, endowments, and mutual funds. Operating companies that invest excess capital in these types of assets may also be included in the term and may influence corporate governance by exercising voting rights in their investments.
Shares | Federated Hermes Inc | 2024-12-31 | 7.9 M | Alliancebernstein L.p. | 2024-12-31 | 7.6 M | Norges Bank | 2024-12-31 | 7 M | Cohen & Steers Inc | 2024-12-31 | 7 M | Morgan Stanley - Brokerage Accounts | 2024-12-31 | 6.9 M | Massachusetts Financial Services Company | 2024-12-31 | 6.5 M | Fmr Inc | 2024-12-31 | 6.2 M | Clearbridge Advisors, Llc | 2024-12-31 | 6 M | Legal & General Group Plc | 2024-12-31 | 5.5 M | Vanguard Group Inc | 2024-12-31 | 91.9 M | Blackrock Inc | 2024-12-31 | 61.2 M |
Follow PPL's market capitalization trends
The company currently falls under 'Large-Cap' category with a total capitalization of 25.71 B.Market Cap |
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Project PPL's profitablity
Last Reported | Projected for Next Year | ||
Return On Tangible Assets | 0.02 | 0.03 | |
Return On Capital Employed | 0.04 | 0.04 | |
Return On Assets | 0.02 | 0.03 | |
Return On Equity | 0.27 | 0.29 |
When accessing PPL's net worth, it's important to look at multiple sources and consider different scenarios. For example, gross profit margin measures PPL's profitability after accounting for the cost of goods sold, while net profit margin measures profitability after accounting for all expenses. Other important metrics include return on assets, return on equity, and free cash flow. By reviewing multiple sources and metrics, you can gain a complete picture of PPL's profitability and make more informed investment decisions.
Evaluate PPL's management efficiency
PPL Corporation has Return on Asset of 0.0281 % which means that on every $100 spent on assets, it made $0.0281 of profit. This is way below average. In the same way, it shows a return on shareholders' equity (ROE) of 0.0634 %, implying that it generated $0.0634 on every 100 dollars invested. PPL's management efficiency ratios could be used to measure how well PPL manages its routine affairs as well as how well it operates its assets and liabilities. At this time, PPL's Return On Tangible Assets are quite stable compared to the past year. Return On Assets is expected to rise to 0.03 this year, although the value of Return On Capital Employed will most likely fall to 0.04. At this time, PPL's Asset Turnover is quite stable compared to the past year.Last Reported | Projected for Next Year | ||
Book Value Per Share | 19.08 | 11.30 | |
Tangible Book Value Per Share | 15.61 | 8.25 | |
Enterprise Value Over EBITDA | 8.15 | 7.48 | |
Price Book Value Ratio | 7.32 | 7.69 | |
Enterprise Value Multiple | 8.15 | 7.48 | |
Price Fair Value | 7.32 | 7.69 | |
Enterprise Value | 22.9 B | 24 B |
Effective leadership at PPL drives its competitive edge in the market. Our analysis focuses on how this translates to financial performance and stock value.
Enterprise Value Revenue 5.0167 | Revenue | Quarterly Revenue Growth 0.089 | Revenue Per Share | Return On Equity |
Some recent studies suggest that insider trading raises the cost of capital for securities issuers and decreases overall economic growth. Trading by specific PPL insiders, such as employees or executives, is commonly permitted as long as it does not rely on PPL's material information that is not in the public domain. Local jurisdictions usually require such trading to be reported in order to monitor insider transactions. In many U.S. states, trading conducted by corporate officers, key employees, directors, or significant shareholders must be reported to the regulator or publicly disclosed, usually within a few business days of the trade. In these cases PPL insiders are required to file a Form 4 with the U.S. Securities and Exchange Commission (SEC) when buying or selling shares of their own companies.
PPL Corporate Filings
F4 | 17th of March 2025 The report filed by a party regarding the acquisition or disposition of a company's common stock, as well as derivative securities such as options, warrants, and convertible securities | ViewVerify |
8K | 28th of February 2025 Report filed with the SEC to announce major events that shareholders should know about | ViewVerify |
14th of February 2025 Other Reports | ViewVerify | |
26th of November 2024 Other Reports | ViewVerify |
PPL Earnings Estimation Breakdown
The calculation of PPL's earning per share is based on the data from the past 12 consecutive months, used for reporting the company's financial figures. The next projected EPS of PPL is estimated to be 0.5187 with the future projection ranging from a low of 0.37 to a high of 0.5758. Please be aware that this consensus of annual earnings estimates for PPL Corporation is based on EPS before non-recurring items and includes expenses related to employee stock options.Last Reported EPS
0.37 Lowest | Expected EPS | 0.58 Highest |
PPL Earnings Projection Consensus
Suppose the current estimates of PPL's value are higher than the current market price of the PPL stock. In this case, investors may conclude that PPL is overpriced and will exhibit bullish sentiment. On the other hand, if the present value is lower than the stock price, analysts may conclude that the market undervalues the equity. These scenarios may suggest that the market is not as efficient as it should be at the estimation time, and PPL's stock will quickly adjusts to the new information provided by the consensus estimate.
Number of Analysts | Historical Accuracy | Last Reported EPS | Estimated EPS for 31st of March 2025 | Current EPS (TTM) | |
17 | 95.04% | 0.34 | 0.5187 | 1.2 |
PPL Earnings History
Earnings estimate consensus by PPL Corporation analysts from Wall Street is used by the market to judge PPL's stock performance. Investors also use these earnings estimates to evaluate and project the stock performance into the future in order to make their investment decisions. However, we recommend analyzing not only PPL's upcoming profit reports and earnings-per-share forecasts but also comparing them to our different valuation methods.PPL Quarterly Gross Profit |
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PPL Earnings per Share Projection vs Actual
Actual Earning per Share of PPL refers to what the company shows during its earnings calls or quarterly reports. The Expected EPS is what analysts covering PPL Corporation predict the company's earnings will be in the future. The higher the earnings per share of PPL, the better is its profitability. While calculating the Earning per Share, we use the weighted ratio, as the number of shares outstanding can change over time.PPL Estimated Months Earnings per Share
For an investor who is primarily interested in generating an income out of investing in entities such as PPL, the EPS ratio can tell if the company is intending to increase its current dividend. Although EPS is an essential tool for investors, it should not be used in isolation. EPS of PPL should always be considered in relation to other companies to make a more educated investment decision.PPL Quarterly Analyst Estimates and Surprise Metrics
Earnings surprises can significantly impact PPL's stock price both in the short term and over time. Negative earnings surprises usually result in a price decline. However, it has been seen that positive earnings surprises lead to an immediate rise in a stock's price and a gradual increase over time. This is why we often hear news about some companies beating earning projections. Financial analysts spend a large amount of time predicting earnings per share (EPS) along with other important future indicators. Many analysts use forecasting models, management guidance, and additional fundamental information to derive an EPS estimate.
Reported | Fiscal Date | Estimated EPS | Reported EPS | Surprise | |||
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2025-02-14 | 2024-12-31 | 0.3732 | 0.34 | -0.0332 | 8 | ||
2024-11-01 | 2024-09-30 | 0.42 | 0.42 | 0.0 | 0 | ||
2024-08-02 | 2024-06-30 | 0.33 | 0.38 | 0.05 | 15 | ||
2024-05-01 | 2024-03-31 | 0.5 | 0.54 | 0.04 | 8 | ||
2024-02-16 | 2023-12-31 | 0.38 | 0.4 | 0.02 | 5 | ||
2023-11-02 | 2023-09-30 | 0.42 | 0.43 | 0.01 | 2 | ||
2023-08-04 | 2023-06-30 | 0.32 | 0.29 | -0.03 | 9 | ||
2023-05-04 | 2023-03-31 | 0.46 | 0.48 | 0.02 | 4 | ||
2023-02-17 | 2022-12-31 | 0.28 | 0.28 | 0.0 | 0 | ||
2022-11-04 | 2022-09-30 | 0.42 | 0.41 | -0.01 | 2 | ||
2022-08-03 | 2022-06-30 | 0.3 | 0.3 | 0.0 | 0 | ||
2022-05-05 | 2022-03-31 | 0.39 | 0.41 | 0.02 | 5 | ||
2022-02-18 | 2021-12-31 | 0.32 | 0.22 | -0.1 | 31 | ||
2021-11-04 | 2021-09-30 | 0.38 | 0.36 | -0.02 | 5 | ||
2021-08-05 | 2021-06-30 | 0.24 | 0.19 | -0.05 | 20 | ||
2021-05-06 | 2021-03-31 | 0.64 | 0.28 | -0.36 | 56 | ||
2021-02-18 | 2020-12-31 | 0.61 | 0.59 | -0.02 | 3 | ||
2020-11-05 | 2020-09-30 | 0.62 | 0.58 | -0.04 | 6 | ||
2020-08-10 | 2020-06-30 | 0.55 | 0.55 | 0.0 | 0 | ||
2020-05-08 | 2020-03-31 | 0.71 | 0.67 | -0.04 | 5 | ||
2020-02-14 | 2019-12-31 | 0.53 | 0.57 | 0.04 | 7 | ||
2019-11-05 | 2019-09-30 | 0.62 | 0.61 | -0.01 | 1 | ||
2019-08-06 | 2019-06-30 | 0.56 | 0.58 | 0.02 | 3 | ||
2019-05-02 | 2019-03-31 | 0.72 | 0.7 | -0.02 | 2 | ||
2019-02-14 | 2018-12-31 | 0.49 | 0.52 | 0.03 | 6 | ||
2018-11-01 | 2018-09-30 | 0.56 | 0.59 | 0.03 | 5 | ||
2018-08-07 | 2018-06-30 | 0.54 | 0.55 | 0.01 | 1 | ||
2018-05-03 | 2018-03-31 | 0.66 | 0.74 | 0.08 | 12 | ||
2018-02-22 | 2017-12-31 | 0.48 | 0.55 | 0.07 | 14 | ||
2017-11-01 | 2017-09-30 | 0.53 | 0.56 | 0.03 | 5 | ||
2017-08-03 | 2017-06-30 | 0.5 | 0.52 | 0.02 | 4 | ||
2017-05-04 | 2017-03-31 | 0.61 | 0.62 | 0.01 | 1 | ||
2017-02-01 | 2016-12-31 | 0.5 | 0.6 | 0.1 | 20 | ||
2016-11-01 | 2016-09-30 | 0.58 | 0.63 | 0.05 | 8 | ||
2016-08-09 | 2016-06-30 | 0.53 | 0.56 | 0.03 | 5 | ||
2016-04-28 | 2016-03-31 | 0.74 | 0.67 | -0.07 | 9 | ||
2016-02-04 | 2015-12-31 | 0.44 | 0.43 | -0.01 | 2 | ||
2015-10-29 | 2015-09-30 | 0.5 | 0.51 | 0.01 | 2 | ||
2015-08-03 | 2015-06-30 | 0.47 | 0.49 | 0.02 | 4 | ||
2015-05-07 | 2015-03-31 | 0.7 | 0.77 | 0.07 | 10 | ||
2015-02-05 | 2014-12-31 | 0.51 | 0.58 | 0.07 | 13 | ||
2014-11-04 | 2014-09-30 | 0.52 | 0.54 | 0.02 | 3 | ||
2014-07-31 | 2014-06-30 | 0.45 | 0.53 | 0.08 | 17 | ||
2014-05-01 | 2014-03-31 | 0.71 | 0.8 | 0.09 | 12 | ||
2014-02-06 | 2013-12-31 | 0.5 | 0.6 | 0.1 | 20 | ||
2013-10-31 | 2013-09-30 | 0.68 | 0.66 | -0.02 | 2 | ||
2013-08-01 | 2013-06-30 | 0.46 | 0.49 | 0.03 | 6 | ||
2013-05-02 | 2013-03-31 | 0.7 | 0.71 | 0.01 | 1 | ||
2013-02-14 | 2012-12-31 | 0.47 | 0.49 | 0.02 | 4 | ||
2012-11-08 | 2012-09-30 | 0.68 | 0.72 | 0.04 | 5 | ||
2012-08-08 | 2012-06-30 | 0.41 | 0.51 | 0.1 | 24 | ||
2012-05-04 | 2012-03-31 | 0.66 | 0.7 | 0.04 | 6 | ||
2012-02-10 | 2011-12-31 | 0.62 | 0.7 | 0.08 | 12 | ||
2011-11-03 | 2011-09-30 | 0.7 | 0.76 | 0.06 | 8 | ||
2011-08-05 | 2011-06-30 | 0.45 | 0.45 | 0.0 | 0 | ||
2011-05-05 | 2011-03-31 | 0.73 | 0.84 | 0.11 | 15 | ||
2011-02-04 | 2010-12-31 | 0.58 | 0.83 | 0.25 | 43 | ||
2010-10-28 | 2010-09-30 | 0.7 | 0.74 | 0.04 | 5 | ||
2010-08-05 | 2010-06-30 | 0.67 | 0.62 | -0.05 | 7 | ||
2010-05-06 | 2010-03-31 | 0.9 | 0.94 | 0.04 | 4 | ||
2010-02-05 | 2009-12-31 | 0.36 | 0.52 | 0.16 | 44 | ||
2009-10-29 | 2009-09-30 | 0.45 | 0.52 | 0.07 | 15 | ||
2009-08-04 | 2009-06-30 | 0.4 | 0.32 | -0.08 | 20 | ||
2009-05-01 | 2009-03-31 | 0.46 | 0.6 | 0.14 | 30 | ||
2009-02-04 | 2008-12-31 | 0.46 | 0.46 | 0.0 | 0 | ||
2008-11-04 | 2008-09-30 | 0.6 | 0.45 | -0.15 | 25 | ||
2008-08-01 | 2008-06-30 | 0.55 | 0.5 | -0.05 | 9 | ||
2008-05-02 | 2008-03-31 | 0.62 | 0.61 | -0.01 | 1 | ||
2008-01-31 | 2007-12-31 | 0.55 | 0.6 | 0.05 | 9 | ||
2007-10-31 | 2007-09-30 | 0.62 | 0.72 | 0.1 | 16 | ||
2007-08-02 | 2007-06-30 | 0.51 | 0.63 | 0.12 | 23 | ||
2007-05-03 | 2007-03-31 | 0.7 | 0.65 | -0.05 | 7 | ||
2007-02-01 | 2006-12-31 | 0.49 | 0.47 | -0.02 | 4 | ||
2006-10-31 | 2006-09-30 | 0.6 | 0.55 | -0.05 | 8 | ||
2006-08-03 | 2006-06-30 | 0.48 | 0.51 | 0.03 | 6 | ||
2006-05-04 | 2006-03-31 | 0.58 | 0.7 | 0.12 | 20 | ||
2006-02-01 | 2005-12-31 | 0.5 | 0.52 | 0.02 | 4 | ||
2005-11-01 | 2005-09-30 | 0.6 | 0.56 | -0.04 | 6 | ||
2005-08-02 | 2005-06-30 | 0.4 | 0.46 | 0.06 | 15 | ||
2005-05-05 | 2005-03-31 | 0.54 | 0.53 | -0.01 | 1 | ||
2005-02-02 | 2004-12-31 | 0.46 | 0.47 | 0.01 | 2 | ||
2004-10-20 | 2004-09-30 | 0.5 | 0.52 | 0.02 | 4 | ||
2004-07-28 | 2004-06-30 | 0.34 | 0.36 | 0.02 | 5 | ||
2004-04-28 | 2004-03-31 | 0.54 | 0.52 | -0.02 | 3 | ||
2004-01-28 | 2003-12-31 | 0.42 | 0.49 | 0.07 | 16 | ||
2003-10-23 | 2003-09-30 | 0.51 | 0.5 | -0.01 | 1 | ||
2003-07-29 | 2003-06-30 | 0.36 | 0.34 | -0.02 | 5 | ||
2003-04-29 | 2003-03-31 | 0.5 | 0.53 | 0.03 | 6 | ||
2003-01-22 | 2002-12-31 | 0.35 | 0.41 | 0.06 | 17 | ||
2002-10-17 | 2002-09-30 | 0.45 | 0.48 | 0.03 | 6 | ||
2002-07-23 | 2002-06-30 | 0.3 | 0.38 | 0.08 | 26 | ||
2002-04-24 | 2002-03-31 | 0.55 | 0.52 | -0.03 | 5 | ||
2002-01-29 | 2001-12-31 | 0.41 | 0.44 | 0.03 | 7 | ||
2001-10-24 | 2001-09-30 | 0.45 | 0.52 | 0.07 | 15 | ||
2001-07-24 | 2001-06-30 | 0.36 | 0.36 | 0.0 | 0 | ||
2001-04-24 | 2001-03-31 | 0.56 | 0.76 | 0.2 | 35 | ||
2001-01-24 | 2000-12-31 | 0.32 | 0.44 | 0.12 | 37 | ||
2000-10-25 | 2000-09-30 | 0.33 | 0.41 | 0.08 | 24 | ||
2000-07-26 | 2000-06-30 | 0.23 | 0.32 | 0.09 | 39 | ||
2000-04-26 | 2000-03-31 | 0.44 | 0.5 | 0.06 | 13 | ||
2000-01-26 | 1999-12-31 | 0.31 | 0.32 | 0.01 | 3 | ||
1999-10-27 | 1999-09-30 | 0.27 | 0.28 | 0.01 | 3 | ||
1999-07-28 | 1999-06-30 | 0.19 | 0.2 | 0.01 | 5 | ||
1999-04-28 | 1999-03-31 | 0.34 | 0.37 | 0.03 | 8 | ||
1999-01-27 | 1998-12-31 | 0.24 | 0.24 | 0.0 | 0 | ||
1998-10-28 | 1998-09-30 | 0.25 | 0.27 | 0.02 | 8 | ||
1998-08-19 | 1998-06-30 | 0.2 | 0.18 | -0.02 | 10 | ||
1998-04-24 | 1998-03-31 | 0.34 | 0.3 | -0.04 | 11 | ||
1998-01-23 | 1997-12-31 | 0.23 | 0.22 | -0.01 | 4 | ||
1997-10-22 | 1997-09-30 | 0.26 | 0.24 | -0.02 | 7 | ||
1997-07-23 | 1997-06-30 | 0.2 | 0.2 | 0.0 | 0 | ||
1997-04-23 | 1997-03-31 | 0.35 | 0.36 | 0.01 | 2 | ||
1997-01-22 | 1996-12-31 | 0.22 | 0.23 | 0.01 | 4 | ||
1996-10-23 | 1996-09-30 | 0.22 | 0.27 | 0.05 | 22 | ||
1996-07-24 | 1996-06-30 | 0.16 | 0.19 | 0.03 | 18 | ||
1996-04-24 | 1996-03-31 | 0.36 | 0.37 | 0.01 | 2 |
PPL Corporate Directors
Venkata Rajamannar | Independent Director | Profile | |
John Conway | Lead Independent Director | Profile | |
Natica Althann | Independent Director | Profile | |
Phoebe Wood | Independent Director | Profile |
Check out Your Equity Center to better understand how to build diversified portfolios, which includes a position in PPL Corporation. Also, note that the market value of any company could be closely tied with the direction of predictive economic indicators such as signals in american community survey. You can also try the Positions Ratings module to determine portfolio positions ratings based on digital equity recommendations. Macroaxis instant position ratings are based on combination of fundamental analysis and risk-adjusted market performance.
Is Electric Utilities space expected to grow? Or is there an opportunity to expand the business' product line in the future? Factors like these will boost the valuation of PPL. If investors know PPL will grow in the future, the company's valuation will be higher. The financial industry is built on trying to define current growth potential and future valuation accurately. All the valuation information about PPL listed above have to be considered, but the key to understanding future value is determining which factors weigh more heavily than others.
Quarterly Earnings Growth 0.598 | Dividend Share 1.03 | Earnings Share 1.2 | Revenue Per Share | Quarterly Revenue Growth 0.089 |
The market value of PPL Corporation is measured differently than its book value, which is the value of PPL that is recorded on the company's balance sheet. Investors also form their own opinion of PPL's value that differs from its market value or its book value, called intrinsic value, which is PPL's true underlying value. Investors use various methods to calculate intrinsic value and buy a stock when its market value falls below its intrinsic value. Because PPL's market value can be influenced by many factors that don't directly affect PPL's underlying business (such as a pandemic or basic market pessimism), market value can vary widely from intrinsic value.
Please note, there is a significant difference between PPL's value and its price as these two are different measures arrived at by different means. Investors typically determine if PPL is a good investment by looking at such factors as earnings, sales, fundamental and technical indicators, competition as well as analyst projections. However, PPL's price is the amount at which it trades on the open market and represents the number that a seller and buyer find agreeable to each party.