Herc Holdings Stock Buy Hold or Sell Recommendation
| HRI Stock | USD 135.61 0.57 0.42% |
Considering the 90-day investment horizon and your above-average risk tolerance, our recommendation regarding Herc Holdings is 'Strong Sell'. The recommendation algorithm takes into account all of Herc Holdings' available fundamental, technical, and predictive indicators you will find on this site.
Check out Herc Holdings Analyst Recommendation to compare Macroaxis Buy or Sell Recommendation with the current analyst consensus. To check ratings for multiple equity instruments, please use the Instant Ratings tool. For more detail on how to invest in Herc Stock please use our How to Invest in Herc Holdings guide. In addition, we conduct extensive research on individual companies such as Herc and provide practical buy, sell, or hold advice based on investors' investing horizon and their risk tolerance towards Herc Holdings. Also, note that the market value of any company could be closely tied with the direction of predictive economic indicators such as signals in metropolitan statistical area.
Herc |
Execute Herc Holdings Buy or Sell Advice
The Herc recommendation should be used to complement the buy-or-sell advice compiled from the current analysts' consensus on Herc Holdings. Macroaxis does not own or have any residual interests in Herc Holdings or other equities on which the buy-or-sell advice is provided. Please provide your input below to execute Herc Holdings' advice using the current market data and latest reported fundamentals.
Time Horizon
3 Months |
Risk Tolerance
I am an educated risk taker |
 |  |
Strong Sell
Market Performance | Very Weak | Details | |
Volatility | Very steady | Details | |
Hype Condition | Stale | Details | |
Current Valuation | Overvalued | Details | |
Odds Of Distress | Low | Details | |
Economic Sensitivity | Slowly supersedes the market | Details | |
Investor Sentiment | Alarmed | Details | |
Analyst Consensus | Buy | Details | |
Financial Leverage | Not Rated | Details | |
Reporting Quality (M-Score) | Unavailable | Details |
Herc Holdings Trading Alerts and Improvement Suggestions
| Herc Holdings generated a negative expected return over the last 90 days | |
| Herc Holdings has high historical volatility and very poor performance | |
| Herc Holdings is unlikely to experience financial distress in the next 2 years | |
| Over 99.0% of the company shares are owned by institutional investors | |
| On 4th of March 2025 Herc Holdings paid $ 0.7 per share dividend to its current shareholders | |
| Latest headline from gurufocus.com: Disposition of 374 shares by Mark Humphrey of Herc Holdings at 197.24 subject to Rule 16b-3 |
Herc Holdings Returns Distribution Density
The distribution of Herc Holdings' historical returns is an attempt to chart the uncertainty of Herc Holdings' future price movements. The chart of the probability distribution of Herc Holdings daily returns describes the distribution of returns around its average expected value. We use Herc Holdings price's Value At Risk and its Upside Potential as a relative measure of the distribution. The graph of the distribution of Herc Holdings returns is essential to provide solid investment advice for Herc Holdings.
| Mean Return | -0.6 |
| Value At Risk | -6.02 |
| Potential Upside | 3.46 |
| Standard Deviation | 3.20 |
Return Density |
| Distribution |
Investment risk management requires an estimate of the probability of extreme price changes. Therefore, the correct representation of the distribution of Herc Holdings historical returns presented in an easy-to-digest graphical form helps investors and money managers understand the risk-reward trade-off of different investement strategies.
Herc Stock Institutional Investors
| Shares | |||
| Capital Research & Mgmt Co - Division 3 | 2024-12-31 | 561.4 K | |
| T. Rowe Price Investment Management,inc. | 2024-12-31 | 519.1 K | |
| Channing Capital Management, Llc | 2024-12-31 | 419.3 K | |
| First Trust Advisors L.p. | 2024-12-31 | 418.5 K | |
| Coliseum Capital Management Llc | 2024-12-31 | 418 K | |
| Citadel Advisors Llc | 2024-12-31 | 411.5 K | |
| Gabelli Funds Llc | 2024-12-31 | 408.6 K | |
| Charles Schwab Investment Management Inc | 2024-12-31 | 394.5 K | |
| Fisher Asset Management, Llc | 2024-12-31 | 388.9 K | |
| Vanguard Group Inc | 2024-12-31 | 3.1 M | |
| Blackrock Inc | 2024-12-31 | 2.4 M |
Herc Holdings Cash Flow Accounts
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 (projected) | ||
| Change In Cash | (2.6M) | 2.1M | 18.4M | 17M | 12M | 9.7M | |
| Free Cash Flow | 225.4M | 102.2M | (355.5M) | (390M) | 16M | 15.2M | |
| Depreciation | 466.4M | 488.7M | 630.8M | 755M | 806M | 642.9M | |
| Other Non Cash Items | 60M | 17.4M | 25M | (24M) | 208M | 218.4M | |
| Capital Expenditures | 385.5M | 641.8M | 1.3B | 1.5B | 1.2B | 614.7M | |
| Net Income | 73.7M | 224.1M | 329.9M | 347M | 211M | 221.6M | |
| Change To Inventory | 1.8M | 38.3M | 24.6M | 92.7M | 106.6M | 111.9M | |
| Investments | (207.5M) | (961.3M) | (1.7B) | (1.7B) | (1.5B) | (1.4B) | |
| Change Receivables | (38.3M) | (24.6M) | (92.7M) | (171.9M) | (154.7M) | (147.0M) | |
| Net Borrowings | (166.6M) | (397M) | 251.5M | 994M | 894.6M | 939.3M | |
| Change To Netincome | 57.4M | 84.9M | 90.9M | 132.6M | 119.3M | 75.6M |
Herc Holdings Greeks
Most traded equities are subject to two types of risk - systematic (i.e., market) and unsystematic (i.e., nonmarket or company-specific) risk. Unsystematic risk is the risk that events specific to Herc Holdings or Trading Companies & Distributors sector will adversely affect the stock's price. This type of risk can be diversified away by owning several different stocks in different industries whose stock prices have shown a small correlation to each other. On the other hand, systematic risk is the risk that Herc Holdings' price will be affected by overall stock market movements and cannot be diversified away. So, no matter how many positions you have, you cannot eliminate market risk. However, you can measure a Herc stock's historical response to market movements and buy it if you are comfortable with its volatility direction. Beta and standard deviation are two commonly used measures to help you make the right decision.
α | Alpha over Dow Jones | -0.5 | |
β | Beta against Dow Jones | 1.44 | |
σ | Overall volatility | 3.26 | |
Ir | Information ratio | -0.17 |
Herc Holdings Volatility Alert
Herc Holdings exhibits very low volatility with skewness of 0.02 and kurtosis of 0.85. Understanding different market volatility trends often help investors to time the market. Properly using volatility indicators enable traders to measure Herc Holdings' stock risk against market volatility during both bullish and bearish trends. The higher level of volatility that comes with bear markets can directly impact Herc Holdings' stock price while adding stress to investors as they watch their shares' value plummet. This usually forces investors to rebalance their portfolios by buying different financial instruments as prices fall.Herc Holdings Fundamentals Vs Peers
Comparing Herc Holdings' fundamentals to the average values of its peers is one of the most widely used and accepted methods of equity analyses. It helps to analyze Herc Holdings' direct or indirect competition across all of the common fundamentals between Herc Holdings and the related equities. This way, we can detect undervalued stocks with similar characteristics as Herc Holdings or determine the stocks which would be an excellent addition to an existing portfolio. Peer analysis of Herc Holdings' fundamental indicators could also be used in its relative valuation, which is a method of valuing Herc Holdings by comparing valuation metrics with those of similar companies.
| Better Than Average | Worse Than Average | Compare Herc Holdings to competition |
| Fundamentals | Herc Holdings | Peer Average |
| Return On Equity | 0.16 | -0.31 |
| Return On Asset | 0.0622 | -0.14 |
| Profit Margin | 0.06 % | (1.27) % |
| Operating Margin | 0.23 % | (5.51) % |
| Current Valuation | 8.89 B | 16.62 B |
| Shares Outstanding | 28.91 M | 571.82 M |
| Shares Owned By Insiders | 1.09 % | 10.09 % |
| Shares Owned By Institutions | 98.79 % | 39.21 % |
| Number Of Shares Shorted | 1.54 M | 4.71 M |
| Price To Earning | 34.25 X | 28.72 X |
| Price To Book | 2.80 X | 9.51 X |
| Price To Sales | 1.09 X | 11.42 X |
| Revenue | 3.37 B | 9.43 B |
| Gross Profit | 1.35 B | 27.38 B |
| EBITDA | 1.36 B | 3.9 B |
| Net Income | 211 M | 570.98 M |
| Cash And Equivalents | 53.5 M | 2.7 B |
| Cash Per Share | 1.95 X | 5.01 X |
| Total Debt | 902 M | 5.32 B |
| Debt To Equity | 3.17 % | 48.70 % |
| Current Ratio | 1.09 X | 2.16 X |
| Book Value Per Share | 49.16 X | 1.93 K |
| Cash Flow From Operations | 1.23 B | 971.22 M |
| Short Ratio | 2.76 X | 4.00 X |
| Earnings Per Share | 7.40 X | 3.12 X |
| Price To Earnings To Growth | 1.08 X | 4.89 X |
| Target Price | 222.44 | |
| Number Of Employees | 7.6 K | 18.84 K |
| Beta | 2.15 | -0.15 |
| Market Capitalization | 3.9 B | 19.03 B |
| Total Asset | 7.88 B | 29.47 B |
| Retained Earnings | 633 M | 9.33 B |
| Working Capital | 214 M | 1.48 B |
Note: Disposition of tradable shares by Mark Schumacher of Herc Holdings at 150.64 subject to Rule 16b-3 [view details]
Herc Holdings Market Momentum
Traders often use several daily momentume indicators to supplement a more traditional technical analysis when analyzing securities such as Herc . With many different options, investors must choose the best indicators for them and familiarize themselves with how they work. We suggest combining traditional momentum indicators with more near-term forms of technical analysis such as Accumulation Distribution or Daily Balance Of Power. With their quantitative nature, daily value technical indicators can also be incorporated into your automated trading systems.
About Herc Holdings Buy or Sell Advice
When is the right time to buy or sell Herc Holdings? Buying financial instruments such as Herc Stock isn't very hard. However, what challenging for most investors is doing it at the right time to beat the market. Proper market timing is something most people cannot do without sophisticated tools, which help to isolate the right opportunities. Macroaxis provides hands-on modules to deliver winning trades and diversify your portfolios on a daily basis. Most of our advising modules are very easy to use and apply.
Please read more on our stock advisor page.
Use Investing Ideas to Build Portfolios
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Furniture
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Check out Herc Holdings Analyst Recommendation to compare Macroaxis Buy or Sell Recommendation with the current analyst consensus. To check ratings for multiple equity instruments, please use the Instant Ratings tool. For more detail on how to invest in Herc Stock please use our How to Invest in Herc Holdings guide.You can also try the Content Syndication module to quickly integrate customizable finance content to your own investment portal.
Is Trading Companies & Distributors space expected to grow? Or is there an opportunity to expand the business' product line in the future? Factors like these will boost the valuation of Herc Holdings. If investors know Herc will grow in the future, the company's valuation will be higher. The financial industry is built on trying to define current growth potential and future valuation accurately. All the valuation information about Herc Holdings listed above have to be considered, but the key to understanding future value is determining which factors weigh more heavily than others.
Quarterly Earnings Growth 0.081 | Dividend Share 2.66 | Earnings Share 7.4 | Revenue Per Share | Quarterly Revenue Growth 0.143 |
The market value of Herc Holdings is measured differently than its book value, which is the value of Herc that is recorded on the company's balance sheet. Investors also form their own opinion of Herc Holdings' value that differs from its market value or its book value, called intrinsic value, which is Herc Holdings' true underlying value. Investors use various methods to calculate intrinsic value and buy a stock when its market value falls below its intrinsic value. Because Herc Holdings' market value can be influenced by many factors that don't directly affect Herc Holdings' underlying business (such as a pandemic or basic market pessimism), market value can vary widely from intrinsic value.
Please note, there is a significant difference between Herc Holdings' value and its price as these two are different measures arrived at by different means. Investors typically determine if Herc Holdings is a good investment by looking at such factors as earnings, sales, fundamental and technical indicators, competition as well as analyst projections. However, Herc Holdings' price is the amount at which it trades on the open market and represents the number that a seller and buyer find agreeable to each party.