Harte Hanks Valuation
| HHS Stock | USD 4.52 0.16 3.67% |
At this time, the firm appears to be undervalued. Harte Hanks retains a regular Real Value of $4.66 per share. The prevalent price of the firm is $4.52. Our model calculates the value of Harte Hanks from evaluating the firm fundamentals such as Return On Equity of -1.43, return on asset of -0.18, and Current Valuation of 56.17 M as well as inspecting its technical indicators and probability of bankruptcy. Key fundamental drivers impacting Harte Hanks' valuation include:
Price Book 1.7522 | Enterprise Value | Enterprise Value Ebitda 4.1718 | Price Sales 0.1694 | Forward PE 14.2857 |
Undervalued
Today
Please note that Harte Hanks' price fluctuation is slightly risky at this time. Calculation of the real value of Harte Hanks is based on 3 months time horizon. Increasing Harte Hanks' time horizon generally increases the accuracy of value calculation and significantly improves the predictive power of the methodology used.
The fair value of the Harte stock is determined by what a typical buyer is willing to pay for full or partial control of Harte Hanks. Since Harte Hanks is currently traded on the exchange, buyers and sellers on that exchange determine the market value of Harte Stock. However, Harte Hanks' intrinsic value may or may not be the same as its current market price, in which case there is an opportunity to profit from the mispricing, assuming the market price will eventually merge with its intrinsic value. | Historical | Market 4.52 | Real 4.66 | Target 16.5 | Hype 4.36 | Naive 4.47 |
The intrinsic value of Harte Hanks' stock can be calculated using various methods such as discounted cash flow analysis, price-to-earnings ratio, or price-to-book ratio. That value may differ from its current market price, which is determined by supply and demand factors such as investor sentiment, market trends, news, and other external factors that may influence Harte Hanks' stock price. It is important to note that the real value of any stock may change over time based on changes in the company's performance.
Estimating the potential upside or downside of Harte Hanks helps investors to forecast how Harte stock's addition to their portfolios will impact the overall performance. We also use other valuation drivers to help us estimate the true value of Harte Hanks more accurately as focusing exclusively on Harte Hanks' fundamentals will not take into account other important factors: Traditionally, analysts and sophisticated investors use multiple methods for valuing a cash-flow-generating entity or its stock. For example, some money managers use Harte Hanks' intrinsic value based on its ongoing forecasts of Harte Hanks' financial statements. In contrast, other private, professional wealth advisors use a multiplier approach by looking to relative value analysis against Harte Hanks' closest peers.
Harte Hanks Cash |
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Harte Valuation Trend
Harte Hanks' real value is important for investors to make better decisions and a more accurate overall view of Harte Hanks' financial worth over time. Using both Harte Hanks' enterprise value as well as its market capitalization is the best way to gauge the value of the company and is usually enough for investors to make market timing conclusions.
Harte Revenue by Product
Harte Hanks Total Value Analysis
Harte Hanks is currently forecasted to have company total value of 56.17 M with market capitalization of 42.13 M, debt of 24.6 M, and cash on hands of 10.57 M. Please note that company total value may be misleading and is a subject to accounting gimmicks. We encourage investors to carefully check all of the Harte Hanks fundamentals before making security assessment based on enterprise value of the company| Takeover Price | Market Cap | Debt Obligations | Cash |
56.17 M | 42.13 M | 24.6 M | 10.57 M |
Harte Hanks Investor Information
About 28.0% of the company shares are held by company insiders. The company has price-to-book (P/B) ratio of 1.75. Some equities with similar Price to Book (P/B) outperform the market in the long run. Harte Hanks has Price/Earnings To Growth (PEG) ratio of 1.19. The entity recorded a loss per share of 4.1. The firm last dividend was issued on the 26th of February 2016. Harte Hanks had 1:10 split on the 1st of February 2018. Based on the key indicators related to Harte Hanks' liquidity, profitability, solvency, and operating efficiency, Harte Hanks is not in a good financial situation at the present time. It has a very high likelihood of going through financial trouble in April.Harte Hanks Asset Utilization
The asset utilization indicator refers to the revenue earned for every dollar of assets a company currently reports. Harte Hanks has an asset utilization ratio of 182.0 percent. This implies that the Company is making $1.82 for each dollar of assets. An increasing asset utilization means that Harte Hanks is more efficient with each dollar of assets it utilizes for everyday operations.Harte Hanks Ownership Allocation
The market capitalization of Harte Hanks is $42.13 Million. Harte Hanks secures significant amount of outstanding shares owned by insiders. An insider is usually defined as a CEO, other corporate executive, director, or institutional investor who own at least 10% of the company's outstanding shares. Note, that even with negative profits, if the true value of the firm is larger than the current market value, you may still be able to generate positive returns on investment in this company.Harte Hanks Profitability Analysis
The company reported the last year's revenue of 185.24 M. Reported Net Loss for the year was (30.3 M) with profit before taxes, overhead, and interest of 35.81 M.About Harte Hanks Valuation
The stock valuation mechanism determines Harte Hanks' current worth on a daily basis. In general, an absolute valuation approach attempts to find the value of Harte Hanks based exclusively on its fundamental and basic technical indicators. As compared to an absolute model, our relative valuation model uses a comparative analysis of Harte Hanks. We calculate exposure to Harte Hanks's market risk, different technical and fundamental indicators, and relevant financial multiples and ratios and then compare them to those of Harte Hanks's related companies.| Last Reported | Projected for Next Year | ||
| Gross Profit | 91.5 M | 86.9 M | |
| Pretax Profit Margin | (0.20) | (0.19) | |
| Operating Profit Margin | 0.01 | 0.01 | |
| Net Loss | (0.16) | (0.16) | |
| Gross Profit Margin | 0.49 | 0.44 |
Harte Hanks Growth Indicators
Investing in growth stocks can be very risky. If the company such as Harte Hanks does not do well, investors take a loss on the stock when it is time to sell. Also, because growth stocks typically do not pay dividends, the only opportunity an investor has to make money on their investment is when they eventually sell their shares.
| Common Stock Shares Outstanding | 7.3 M | |
| Quarterly Earnings Growth Y O Y | -0.903 | |
| Forward Price Earnings | 14.2857 |
Harte Hanks Current Valuation Indicators
Harte Hanks' valuation analysis is a process of estimating the intrinsic value of all assets and outstanding equities. There are different methodologies and models we use to develop the final Harte Hanks' valuation. The techniques such as discounted cash flow and fundamental indicators such as book value per share or market capitalization are well known and widely used across most financial advisers and money managers.
Valuations are an essential part of business, for companies themselves, but also for investors. For companies, such as Harte Hanks, valuations can help measure their progress and success and can help them track their performance in the market compared to others. In addition, investors can use Harte Hanks' valuations to help determine the worth of potential investments. They can do this by using data and information made public by a company. Regardless of who the valuation is for, it essentially describes Harte Hanks' worth.Additional Tools for Harte Stock Analysis
When running Harte Hanks' price analysis, check to measure Harte Hanks' market volatility, profitability, liquidity, solvency, efficiency, growth potential, financial leverage, and other vital indicators. We have many different tools that can be utilized to determine how healthy Harte Hanks is operating at the current time. Most of Harte Hanks' value examination focuses on studying past and present price action to predict the probability of Harte Hanks' future price movements. You can analyze the entity against its peers and the financial market as a whole to determine factors that move Harte Hanks' price. Additionally, you may evaluate how the addition of Harte Hanks to your portfolios can decrease your overall portfolio volatility.