Direct Digital Holdings Stock Today
| DRCT Stock | USD 0.78 0.01 1.27% |
PerformanceVery Weak
| Odds Of DistressAbove Average
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Direct Digital is selling for under 0.78 as of the 22nd of March 2025; that is 1.27 percent decrease since the beginning of the trading day. The stock's last reported lowest price was 0.75. Direct Digital has over 59 % chance of experiencing financial distress in the next 2 years of operation and has generated negative returns for investors over the last 90 days. The performance scores are derived for the period starting the 22nd of December 2024 and ending today, the 22nd of March 2025. Click here to learn more.
Business Domain Media & Entertainment | IPO Date 11th of February 2022 | Category Communication Services |
Direct Digital Holdings, Inc. operates as an end-to-end full-service programmatic advertising platform. The company was founded in 2018 and is headquartered in Houston, Texas. Direct Digital operates under Advertising Agencies classification in the United States and is traded on NASDAQ Exchange. The company has 6.45 M outstanding shares of which 334.27 K shares are currently shorted by private and institutional investors with about 1.65 trading days to cover. More on Direct Digital Holdings
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Direct Stock Highlights
| CoFounder CEO | Mark Walker | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Thematic Idea | Advertising (View all Themes) | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Business Concentration | Movies & Entertainment, Media & Entertainment, Communication Services, NASDAQ Composite, Advertising, Communication Services, Entertainment, Advertising Agencies, Communication Services (View all Sectors) | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Average Analyst Recommendation | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Financial Strength
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Debt LevelsDirect Digital can leverage the use of borrowed funds to amplify returns from an investment. In general, analyzing the relationship between debt to total assets helps investors to understand Direct Digital's financial leverage. It provides some insight into what part of Direct Digital's total assets is financed by creditors.
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Direct Digital Holdings (DRCT) is traded on NASDAQ Exchange in USA. It is located in 1177 West Loop South, Houston, TX, United States, 77027 and employs 90 people. Direct Digital is listed under Movies & Entertainment category by Fama And French industry classification. The company currently falls under 'Micro-Cap' category with a current market capitalization of 13.61 M. Direct Digital Holdings conducts business under Entertainment sector and is part of Communication Services industry. The entity has 6.45 M outstanding shares of which 334.27 K shares are currently shorted by private and institutional investors with about 1.65 trading days to cover.
Direct Digital Holdings currently holds about 4.92 M in cash with 2.56 M of positive cash flow from operations. This results in cash-per-share (CPS) ratio of 1.55, which can makes it an attractive takeover target, given it will continue generating positive cash flow.
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Ownership AllocationThe market capitalization of Direct Digital Holdings is $13.61 Million. Direct Digital Holdings shows 11.87 percent of its outstanding shares held by insiders and 4.4 percent owned by other corporate entities. Note, that even with negative profits, if the true value of the firm is larger than the current market value, you may still be able to generate positive returns on investment in this company.
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Direct Stock Institutional Holders
| Instituion | Recorded On | Shares | |
| Mccormack Advisors International | 2024-12-31 | 72.0 | |
| Wells Fargo & Co | 2024-12-31 | 0.0 | |
| Cresset Asset Management, Llc | 2024-12-31 | 0.0 | |
| Qube Research & Technologies | 2024-09-30 | 0.0 | |
| Ameriprise Financial Inc | 2024-12-31 | 0.0 | |
| Privium Fund Management (uk) Ltd | 2024-09-30 | 0.0 | |
| Vanguard Group Inc | 2024-12-31 | 138 K | |
| Citadel Advisors Llc | 2024-12-31 | 44.2 K | |
| Geode Capital Management, Llc | 2024-12-31 | 34.5 K | |
| Ubs Group Ag | 2024-12-31 | 22 K | |
| Blackrock Inc | 2024-12-31 | 16.3 K |
Direct Digital Historical Income Statement
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Direct Digital Corporate Management
| Lashawnda Goffin | Chief SSP | Profile | |
| Kristie MacDonald | Senior Development | Profile | |
| Diana Diaz | Chief Officer | Profile | |
| Anu Pillai | Chief Officer | Profile | |
| Duyen CPA | Vice Culture | Profile | |
| Maria Lowrey | Chief Officer | Profile |
Additional Tools for Direct Stock Analysis
When running Direct Digital's price analysis, check to measure Direct Digital's market volatility, profitability, liquidity, solvency, efficiency, growth potential, financial leverage, and other vital indicators. We have many different tools that can be utilized to determine how healthy Direct Digital is operating at the current time. Most of Direct Digital's value examination focuses on studying past and present price action to predict the probability of Direct Digital's future price movements. You can analyze the entity against its peers and the financial market as a whole to determine factors that move Direct Digital's price. Additionally, you may evaluate how the addition of Direct Digital to your portfolios can decrease your overall portfolio volatility.