General Mills Ownership

General Mills has a total of 1.25 Billion outstanding shares. The majority of General Mills outstanding shares are owned by outside corporations. These institutional investors are usually referred to as non-private investors looking to purchase positions in General Mills to benefit from reduced commissions. Consequently, third-party entities are subject to a different set of regulations than regular investors in General Mills. Please pay attention to any change in the institutional holdings of General Mills as this could imply that something significant has changed or is about to change at the company. Please note that no matter how many assets the company holds, if the real value of the firm is less than the current market value, you may not be able to make money on it. Some institutional investors establish a significant position in stocks such as General Mills in order to find ways to drive up its value. Retail investors, on the other hand, need to know that institutional holders can own millions of shares of General Mills, and when they decide to sell, the stock will often sell-off, which may instantly impact shareholders' value. So, traders who get in early or near the beginning of the institutional investor's buying cycle could potentially generate profits. Check out Risk vs Return Analysis to better understand how to build diversified portfolios, which includes a position in General Mills. Also, note that the market value of any company could be closely tied with the direction of predictive economic indicators such as signals in interest. For more information on how to buy General Stock please use our How to Invest in General Mills guide.