Rush Enterprises Net Worth

Rush Enterprises Net Worth Breakdown

  RUSHA
The net worth of Rush Enterprises A is the difference between its total assets and liabilities. Rush Enterprises' net worth represents the value of the company's equity or ownership interest. In other words, it is the amount of money that would be left over if all of Rush Enterprises' assets were sold and all of its debts were paid off. Net worth is sometimes referred to as shareholder's equity or book value. Rush Enterprises' net worth can be used as a measure of its financial health and stability which can help investors to decide if Rush Enterprises is a good investment. It is also essential in determining the company's creditworthiness and ability to secure financing before investing in Rush Enterprises A stock.

Rush Enterprises Net Worth Analysis

Rush Enterprises' net worth analysis, or its valuation, is the process of determining the total value of the company. This involves assessing a range of factors, including Rush Enterprises' financial performance, assets, liabilities, and potential for growth. The ultimate goal is to provide a clear understanding of Rush Enterprises' overall worth, which can help investors make informed investment decisions. There are several methods that can be used to perform Rush Enterprises' net worth analysis. One common approach is to calculate Rush Enterprises' market capitalization.Another approach is to use the price-to-earnings ratio (P/E ratio), which compares Rush Enterprises' stock price to its earnings per share (EPS). Discounted cash flow (DCF) analysis is another popular method for assessing Rush Enterprises' net worth. This approach calculates the present value of Rush Enterprises' future cash flows, taking into account factors such as growth rate, profitability, and risk. By comparing the present value of Rush Enterprises' cash flows to its current stock price, investors can gain a better understanding of the company's overall value. Finally, investors may use comparable company analysis to evaluate Rush Enterprises' net worth. This involves comparing Rush Enterprises' financial metrics to similar companies in the same industry. By identifying companies with similar financial characteristics, investors can gain insight into Rush Enterprises' net worth relative to its peers.

Enterprise Value

3.9 Billion

To determine if Rush Enterprises is a good investment, evaluating the company's potential for future growth is also very important. This may include expanding into new markets, launching new products or services, or improving operational efficiency. Companies with strong growth prospects can be more attractive investments. This aspect of the research should be conducted in the context of the overall market and industry in which the company operates and should include an analysis of growth potential, competitive landscape, and any regulatory or economic factors that could impact the business. Some of the essential points regarding Rush Enterprises' net worth research are outlined below:
Over 99.0% of the company shares are owned by institutional investors
Latest headline from MacroaxisInsider: Disposition of 4327 shares by Steven Keller of Rush Enterprises at 54.09 subject to Rule 16b-3

Rush Enterprises Quarterly Good Will

427.49 Million

Rush Enterprises uses earnings reports to provide investors with an update of all three financial statements, including the income statement, the balance sheet, and the cash flow statement. Therefore, it is also crucial when considering investing in Rush Enterprises A. Every quarterly earnings report provides investors with an overview of sales, expenses, and net income for the most recent period. It also may provide a comparison to Rush Enterprises' previous reporting period. The quarterly earnings reports are usually disseminated to the public via Form 10-Q, which is a legal document filed with the Securities and Exchange Commission every quarter.
21st of February 2024
Upcoming Quarterly Report
View
23rd of April 2024
Next Financial Report
View
31st of December 2023
Next Fiscal Quarter End
View
21st of February 2024
Next Fiscal Year End
View
30th of September 2023
Last Quarter Report
View
31st of December 2022
Last Financial Announcement
View

Rush Enterprises Target Price Consensus

Rush target price is determined by taking all analyst projections and averaging them out. There is no one specific way to measure analysts' performance other than comparing it to past results via a very sophisticated attribution analysis. Rush Enterprises' target price projections below should be used in combination with other traditional price prediction techniques such as stock price forecasting, investor sentiment analysis, technical analysis, earnings estimate, and various momentum models.
   2  Strong Buy
Most Rush analysts issue ratings four times a year, at intervals of three months. Ratings are usually accompanied by a target price to help potential investors understand Rush stock's fair price compared to its market value. Analysts arrive at stock ratings after researching the public financial statements of Rush Enterprises A, talking to its executives and customers, or listening to those companies' conference calls.
Macroaxis Advice   Exposure   Valuation

Rush Enterprises Target Price Projection

Rush Enterprises' current and average target prices are 54.02 and 69.50, respectively. The current price of Rush Enterprises is the price at which Rush Enterprises A is currently trading. On the other hand, Rush Enterprises' target price is what analysts think the stock is worth or could sell for in the future. The more significant the discrepancy between the two prices, the more it stimulates investors to act.

Current Price

Rush Enterprises Market Quote on 21st of March 2025

Low Price54.02Odds
High Price54.02Odds

54.02

Target Price

Analyst Consensus On Rush Enterprises Target Price

Low Estimate63.25Odds
High Estimate77.15Odds

69.5

Historical Lowest Forecast  63.25 Target Price  69.5 Highest Forecast  77.15
Note that most analysts generally publish their price targets in research reports on specific companies, along with recommendations for the company's stock.Although price targets are often quoted in the financial news media, there could be a delay between the publication of the latest analyst outlook on Rush Enterprises A and the information provided on this page.

Know Rush Enterprises' Top Institutional Investors

Have you ever been surprised when a price of an equity instrument such as Rush Enterprises is soaring high without any particular reason? This is usually happening because many institutional investors are aggressively trading Rush Enterprises A backward and forwards among themselves. Rush Enterprises' institutional investor refers to the entity that pools money to purchase Rush Enterprises' securities or originate loans. Institutional investors include commercial and private banks, credit unions, insurance companies, pension funds, hedge funds, endowments, and mutual funds. Operating companies that invest excess capital in these types of assets may also be included in the term and may influence corporate governance by exercising voting rights in their investments.
Shares
Cooke & Bieler Lp2024-12-31
941.6 K
Bank Of America Corp2024-12-31
810.5 K
Global Alpha Capital Management Ltd.2024-12-31
789.2 K
Northern Trust Corp2024-12-31
785.3 K
Charles Schwab Investment Management Inc2024-12-31
743 K
Deutsche Bank Ag2024-12-31
677.8 K
William Blair Investment Management, Llc2024-12-31
627.3 K
Bank Of New York Mellon Corp2024-12-31
624.1 K
Hotchkis & Wiley Capital Management Llc2024-12-31
615.3 K
Blackrock Inc2024-12-31
9.9 M
Vanguard Group Inc2024-12-31
6.9 M
Note, although Rush Enterprises' institutional investors appear to be way more sophisticated than retail investors, it remains unclear if professional active investment managers can reliably enhance risk-adjusted returns by an amount that exceeds fees and expenses.

Follow Rush Enterprises' market capitalization trends

The company currently falls under 'Mid-Cap' category with a current market capitalization of 4.33 B.

Market Cap

2.74 Billion

Project Rush Enterprises' profitablity

Last ReportedProjected for Next Year
Return On Tangible Assets 0.07  0.08 
Return On Capital Employed 0.16  0.15 
Return On Assets 0.07  0.03 
Return On Equity 0.14  0.15 
The company has Profit Margin (PM) of 0.04 %, which maeans that even a very small decline in it revenue will erase profits resulting in a net loss. This is way below average. Similarly, it shows Operating Margin (OM) of 0.06 %, which suggests for every 100 dollars of sales, it generated a net operating income of $0.06.
When accessing Rush Enterprises' net worth, it's important to look at multiple sources and consider different scenarios. For example, gross profit margin measures Rush Enterprises' profitability after accounting for the cost of goods sold, while net profit margin measures profitability after accounting for all expenses. Other important metrics include return on assets, return on equity, and free cash flow. By reviewing multiple sources and metrics, you can gain a complete picture of Rush Enterprises' profitability and make more informed investment decisions.
Please note, the presentation of Rush Enterprises' financial position, as portrayed in its financial statements, is often influenced by management's estimates, judgments, and sometimes even manipulations. In the best case, Rush Enterprises' management is honest, while the outside auditors are strict and uncompromising. Please utilize our Beneish M Score to check the likelihood of Rush Enterprises' management manipulating its earnings.

Evaluate Rush Enterprises' management efficiency

Rush Enterprises A has return on total asset (ROA) of 0.065 % which means that it generated a profit of $0.065 on every $100 spent on assets. This is way below average. Similarly, it shows a return on equity (ROE) of 0.1505 %, meaning that it generated $0.1505 on every $100 dollars invested by stockholders. Rush Enterprises' management efficiency ratios could be used to measure how well Rush Enterprises manages its routine affairs as well as how well it operates its assets and liabilities. At present, Rush Enterprises' Return On Tangible Assets are projected to increase slightly based on the last few years of reporting. The current year's Return On Equity is expected to grow to 0.15, whereas Return On Capital Employed is forecasted to decline to 0.15. At present, Rush Enterprises' Total Assets are projected to increase significantly based on the last few years of reporting. The current year's Non Current Assets Total is expected to grow to about 2.3 B, whereas Other Current Assets are forecasted to decline to about 14.6 M.
Last ReportedProjected for Next Year
Book Value Per Share 27.35  28.71 
Tangible Book Value Per Share 21.94  23.04 
Enterprise Value Over EBITDA 8.27  6.81 
Price Book Value Ratio 2.02  1.18 
Enterprise Value Multiple 8.27  6.81 
Price Fair Value 2.02  1.18 
Enterprise Value3.7 B3.9 B
Examining the leadership quality of Rush Enterprises A offers valuable insights into its operational efficiency and financial health. This analysis assists investors in making informed decisions regarding the stock.
Enterprise Value Revenue
0.7501
Revenue
7.8 B
Quarterly Revenue Growth
(0.01)
Revenue Per Share
98.722
Return On Equity
0.1505
Some recent studies suggest that insider trading raises the cost of capital for securities issuers and decreases overall economic growth. Trading by specific Rush Enterprises insiders, such as employees or executives, is commonly permitted as long as it does not rely on Rush Enterprises' material information that is not in the public domain. Local jurisdictions usually require such trading to be reported in order to monitor insider transactions. In many U.S. states, trading conducted by corporate officers, key employees, directors, or significant shareholders must be reported to the regulator or publicly disclosed, usually within a few business days of the trade. In these cases Rush Enterprises insiders are required to file a Form 4 with the U.S. Securities and Exchange Commission (SEC) when buying or selling shares of their own companies.
 
Steven Keller 3 days ago
Disposition of 4327 shares by Steven Keller of Rush Enterprises at 54.09 subject to Rule 16b-3
 
Mendoza Elaine over a week ago
Disposition of 1100 shares by Mendoza Elaine of Rush Enterprises subject to Rule 16b-3
 
Jody Pollard over three weeks ago
Disposition of 11250 shares by Jody Pollard of Rush Enterprises at 7.84 subject to Rule 16b-3
 
Michael McRoberts over three weeks ago
Acquisition by Michael McRoberts of 1000 shares of Rush Enterprises subject to Rule 16b-3
 
Michael McRoberts over two months ago
Disposition of 6178 shares by Michael McRoberts of Rush Enterprises at 50.64 subject to Rule 16b-3
 
Rush William M Rusty over three months ago
Disposition of 16122 shares by Rush William M Rusty of Rush Enterprises at 13.45 subject to Rule 16b-3
 
Jason Wilder over six months ago
Disposition of 4500 shares by Jason Wilder of Rush Enterprises at 51.68 subject to Rule 16b-3
 
Michael McRoberts over six months ago
Disposition of 10500 shares by Michael McRoberts of Rush Enterprises at 12.04 subject to Rule 16b-3
 
Michael Goldstone over six months ago
Disposition of 7875 shares by Michael Goldstone of Rush Enterprises at 12.04 subject to Rule 16b-3
 
Chess Raymond Joseph over six months ago
Acquisition by Chess Raymond Joseph of 1646 shares of Rush Enterprises subject to Rule 16b-3
 
W Rush over a year ago
Acquisition by W Rush of 35000 shares of Rush Enterprises at 49.24 subject to Rule 16b-3
 
Jason Wilder over a year ago
Disposition of 5250 shares by Jason Wilder of Rush Enterprises at 18.28 subject to Rule 16b-3

Rush Enterprises Corporate Filings

F4
18th of March 2025
The report filed by a party regarding the acquisition or disposition of a company's common stock, as well as derivative securities such as options, warrants, and convertible securities
ViewVerify
8K
5th of March 2025
Report filed with the SEC to announce major events that shareholders should know about
ViewVerify
10K
24th of February 2025
Annual report required by the U.S. Securities and Exchange Commission (SEC) of a company financial performance
ViewVerify
10th of February 2025
Other Reports
ViewVerify
Rush Enterprises time-series forecasting models is one of many Rush Enterprises' stock analysis techniques aimed to predict future share value based on previously observed values. Time-series forecasting models ae widely used for non-stationary data. Non-stationary data are called the data whose statistical properties e.g. the mean and standard deviation are not constant over time but instead, these metrics vary over time. These non-stationary Rush Enterprises' historical data is usually called time-series. Some empirical experimentation suggests that the statistical forecasting models outperform the models based exclusively on fundamental analysis to predict the direction of the market movement and maximize returns from investment trading.

Rush Enterprises Earnings Estimation Breakdown

The calculation of Rush Enterprises' earning per share is based on the data from the past 12 consecutive months, used for reporting the company's financial figures. The next projected EPS of Rush Enterprises is estimated to be 0.725 with the future projection ranging from a low of 0.72 to a high of 0.73. Please be aware that this consensus of annual earnings estimates for Rush Enterprises A is based on EPS before non-recurring items and includes expenses related to employee stock options.
Last Reported EPS
0.91
0.72
Lowest
Expected EPS
0.725
0.73
Highest

Rush Enterprises Earnings Projection Consensus

Suppose the current estimates of Rush Enterprises' value are higher than the current market price of the Rush Enterprises stock. In this case, investors may conclude that Rush Enterprises is overpriced and will exhibit bullish sentiment. On the other hand, if the present value is lower than the stock price, analysts may conclude that the market undervalues the equity. These scenarios may suggest that the market is not as efficient as it should be at the estimation time, and Rush Enterprises' stock will quickly adjusts to the new information provided by the consensus estimate.
Number of AnalystsHistorical AccuracyLast Reported EPSEstimated EPS for 31st of March 2025Current EPS (TTM)
286.77%
0.91
0.725
3.72

Rush Enterprises Earnings History

Earnings estimate consensus by Rush Enterprises A analysts from Wall Street is used by the market to judge Rush Enterprises' stock performance. Investors also use these earnings estimates to evaluate and project the stock performance into the future in order to make their investment decisions. However, we recommend analyzing not only Rush Enterprises' upcoming profit reports and earnings-per-share forecasts but also comparing them to our different valuation methods.

Rush Enterprises Quarterly Gross Profit

370.11 Million

At present, Rush Enterprises' Retained Earnings are projected to increase significantly based on the last few years of reporting. The current year's Retained Earnings Total Equity is expected to grow to about 1.7 B, whereas Price Earnings Ratio is forecasted to decline to 10.99. The current year's Net Income Applicable To Common Shares is expected to grow to about 472.6 M, whereas Common Stock Shares Outstanding is forecasted to decline to about 76.7 M.
Hype
Prediction
LowEstimatedHigh
52.0954.0355.97
Details
Intrinsic
Valuation
LowRealHigh
48.6262.4864.42
Details
Naive
Forecast
LowNextHigh
51.5153.4555.38
Details
2 Analysts
Consensus
LowTargetHigh
63.2569.5077.15
Details
Please note, it is not enough to conduct a financial or market analysis of a single entity such as Rush Enterprises. Your research has to be compared to or analyzed against Rush Enterprises' peers to derive any actionable benefits. When done correctly, Rush Enterprises' competitive analysis will give you plenty of quantitative and qualitative data to validate your investment decisions or develop an entirely new strategy toward taking a position in Rush Enterprises A. Note that many institutional investors and large investment bankers can move markets due to the volume of Rush assets they manage. They also follow analysts to some degree and often drive overall investor sentiments towards Rush Enterprises. With so many stockholders watching consensus numbers, the difference between actual and projected earnings is one of the most critical factors driving Rush Enterprises' stock price in the short term.

Rush Enterprises Earnings per Share Projection vs Actual

Actual Earning per Share of Rush Enterprises refers to what the company shows during its earnings calls or quarterly reports. The Expected EPS is what analysts covering Rush Enterprises A predict the company's earnings will be in the future. The higher the earnings per share of Rush Enterprises, the better is its profitability. While calculating the Earning per Share, we use the weighted ratio, as the number of shares outstanding can change over time.

Rush Enterprises Estimated Months Earnings per Share

For an investor who is primarily interested in generating an income out of investing in entities such as Rush Enterprises, the EPS ratio can tell if the company is intending to increase its current dividend. Although EPS is an essential tool for investors, it should not be used in isolation. EPS of Rush Enterprises should always be considered in relation to other companies to make a more educated investment decision.

Rush Quarterly Analyst Estimates and Surprise Metrics

Earnings surprises can significantly impact Rush Enterprises' stock price both in the short term and over time. Negative earnings surprises usually result in a price decline. However, it has been seen that positive earnings surprises lead to an immediate rise in a stock's price and a gradual increase over time. This is why we often hear news about some companies beating earning projections. Financial analysts spend a large amount of time predicting earnings per share (EPS) along with other important future indicators. Many analysts use forecasting models, management guidance, and additional fundamental information to derive an EPS estimate.
Reported
Fiscal Date
Estimated EPS
Reported EPS
Surprise
2025-02-11
2024-12-310.8350.910.075
2024-10-29
2024-09-300.830.970.1416 
2024-07-31
2024-06-300.770.970.225 
2024-04-23
2024-03-310.770.880.1114 
2024-02-13
2023-12-310.850.950.111 
2023-10-24
2023-09-300.910.960.05
2023-07-25
2023-06-301.481.750.2718 
2023-04-25
2023-03-311.381.60.2215 
2023-02-15
2022-12-311.491.740.2516 
2022-10-25
2022-09-301.471.590.12
2022-07-26
2022-06-301.351.750.429 
2022-04-26
2022-03-311.021.430.4140 
2022-02-16
2021-12-310.971.180.2121 
2021-10-20
2021-09-300.961.20.2425 
2021-07-20
2021-06-300.821.00.1821 
2021-04-21
2021-03-310.510.790.2854 
2021-02-10
2020-12-310.540.720.1833 
2020-10-21
2020-09-300.340.60.2676 
2020-07-22
2020-06-30-0.040.310.35875 
2020-04-22
2020-03-310.270.410.1451 
2020-02-12
2019-12-310.650.43-0.2233 
2019-10-23
2019-09-300.670.70.03
2019-07-24
2019-06-300.690.730.04
2019-04-24
2019-03-310.550.650.118 
2019-02-13
2018-12-310.60.80.233 
2018-10-23
2018-09-300.590.690.116 
2018-07-24
2018-06-300.490.610.1224 
2018-04-23
2018-03-310.320.470.1546 
2018-02-14
2017-12-310.360.370.01
2017-10-25
2017-09-300.320.480.1650 
2017-07-26
2017-06-300.250.360.1144 
2017-04-24
2017-03-310.150.240.0960 
2017-02-15
2016-12-310.210.210.0
2016-10-26
2016-09-300.20.250.0525 
2016-07-26
2016-06-300.180.190.01
2016-04-20
2016-03-310.110.120.01
2016-02-09
2015-12-310.290.16-0.1344 
2015-10-20
2015-09-300.310.320.01
2015-07-21
2015-06-300.320.320.0
2015-04-21
2015-03-310.250.270.02
2015-02-10
2014-12-310.350.430.0822 
2014-10-21
2014-09-300.340.380.0411 
2014-07-22
2014-06-300.280.350.0725 
2014-04-21
2014-03-310.190.20.01
2014-02-11
2013-12-310.250.250.0
2013-10-22
2013-09-300.230.250.02
2013-07-23
2013-06-300.280.2-0.0828 
2013-04-23
2013-03-310.220.230.01
2013-02-12
2012-12-310.230.240.01
2012-10-22
2012-09-300.260.25-0.01
2012-07-25
2012-06-300.30.29-0.01
2012-04-24
2012-03-310.250.270.02
2012-02-14
2011-12-310.270.330.0622 
2011-10-24
2011-09-300.250.270.02
2011-07-26
2011-06-300.190.210.0210 
2011-04-20
2011-03-310.120.130.01
2011-02-15
2010-12-310.130.160.0323 
2010-10-20
2010-09-300.10.140.0440 
2010-07-21
2010-06-300.040.090.05125 
2010-04-20
2010-03-310.030.040.0133 
2010-02-09
2009-12-310.020.030.0150 
2009-10-21
2009-09-300.030.040.0133 
2009-07-22
2009-06-300.020.030.0150 
2009-04-22
2009-03-310.050.050.0
2009-02-10
2008-12-310.120.09-0.0325 
2008-10-22
2008-09-300.140.140.0
2008-07-23
2008-06-300.160.160.0
2008-04-17
2008-03-310.170.170.0
2008-02-12
2007-12-310.20.210.01
2007-10-18
2007-09-300.20.230.0315 
2007-07-18
2007-06-300.20.230.0315 
2007-04-17
2007-03-310.210.230.02
2007-02-13
2006-12-310.270.280.01
2006-10-18
2006-09-300.280.290.01
2006-07-19
2006-06-300.240.260.02
2006-04-18
2006-03-310.180.20.0211 
2006-02-13
2005-12-310.180.220.0422 
2005-10-18
2005-09-300.220.240.02
2005-07-20
2005-06-300.170.20.0317 
2005-04-18
2005-03-310.090.140.0555 
2005-02-14
2004-12-310.090.120.0333 
2004-10-19
2004-09-300.120.160.0433 
2004-07-20
2004-06-300.090.110.0222 
2004-04-20
2004-03-310.040.060.0250 
2004-03-01
2003-12-310.060.060.0
2003-10-21
2003-09-300.070.090.0228 
2003-07-22
2003-06-300.030.070.04133 
2003-04-22
2003-03-310.020.030.0150 
2003-03-26
2002-12-310.020.070.05250 
2002-10-15
2002-09-300.080.10.0225 
2002-07-15
2002-06-300.060.070.0116 
2002-04-16
2002-03-310.010.040.03300 
2002-02-15
2001-12-310.020.020.0
2001-11-15
2001-09-300.030.030.0
2001-08-15
2001-06-300.030.050.0266 
2001-02-15
2000-12-310.05-0.05-0.1200 
2000-11-15
2000-09-300.070.070.0
2000-08-15
2000-06-300.050.060.0120 
2000-05-15
2000-03-310.030.030.0
2000-02-15
1999-12-310.150.150.0
1999-11-15
1999-09-300.120.140.0216 
1999-08-15
1999-06-300.110.130.0218 
1999-05-15
1999-03-310.130.170.0430 
1999-02-15
1998-12-310.170.190.0211 
1998-11-15
1998-09-300.110.140.0327 
1998-08-15
1998-06-300.120.140.0216 
1998-05-15
1998-03-310.060.070.0116 
1998-02-15
1997-12-310.090.10.0111 
1997-11-15
1997-09-300.080.080.0
1997-08-15
1997-06-300.050.050.0
1997-05-15
1997-03-310.040.040.0
1997-02-15
1996-12-310.090.08-0.0111 
1996-11-15
1996-09-300.070.080.0114 
1996-08-15
1996-06-300.080.090.0112 

Rush Enterprises Corporate Management

Martin NaegelinExecutive VPProfile
Michael McRobertsSr. VP of Dealer OperationsProfile
Jorgan PetersonSenior DealershipsProfile
Marvin IIICEO ChairmanProfile
Karen KonecnyVP CommunicationsProfile
When determining whether Rush Enterprises A offers a strong return on investment in its stock, a comprehensive analysis is essential. The process typically begins with a thorough review of Rush Enterprises' financial statements, including income statements, balance sheets, and cash flow statements, to assess its financial health. Key financial ratios are used to gauge profitability, efficiency, and growth potential of Rush Enterprises A Stock. Outlined below are crucial reports that will aid in making a well-informed decision on Rush Enterprises A Stock:
Check out Your Equity Center to better understand how to build diversified portfolios, which includes a position in Rush Enterprises A. Also, note that the market value of any company could be closely tied with the direction of predictive economic indicators such as signals in rate.
You can also try the Portfolio Center module to all portfolio management and optimization tools to improve performance of your portfolios.
Is Trading Companies & Distributors space expected to grow? Or is there an opportunity to expand the business' product line in the future? Factors like these will boost the valuation of Rush Enterprises. If investors know Rush will grow in the future, the company's valuation will be higher. The financial industry is built on trying to define current growth potential and future valuation accurately. All the valuation information about Rush Enterprises listed above have to be considered, but the key to understanding future value is determining which factors weigh more heavily than others.
Quarterly Earnings Growth
(0.05)
Dividend Share
0.7
Earnings Share
3.72
Revenue Per Share
98.722
Quarterly Revenue Growth
(0.01)
The market value of Rush Enterprises A is measured differently than its book value, which is the value of Rush that is recorded on the company's balance sheet. Investors also form their own opinion of Rush Enterprises' value that differs from its market value or its book value, called intrinsic value, which is Rush Enterprises' true underlying value. Investors use various methods to calculate intrinsic value and buy a stock when its market value falls below its intrinsic value. Because Rush Enterprises' market value can be influenced by many factors that don't directly affect Rush Enterprises' underlying business (such as a pandemic or basic market pessimism), market value can vary widely from intrinsic value.
Please note, there is a significant difference between Rush Enterprises' value and its price as these two are different measures arrived at by different means. Investors typically determine if Rush Enterprises is a good investment by looking at such factors as earnings, sales, fundamental and technical indicators, competition as well as analyst projections. However, Rush Enterprises' price is the amount at which it trades on the open market and represents the number that a seller and buyer find agreeable to each party.