Is Yum Brands Stock a Good Investment?

Yum Brands Investment Advice

  YUM
To provide specific investment advice or recommendations on Yum Brands stock, we recommend investors consider the following general factors when evaluating Yum Brands. This will help you to make an informed decision on whether to include Yum Brands in one of your diversified portfolios:
  • Examine Yum Brands' financial health by looking at its balance sheet, income statement, and cash flow statement. Analyze key financial ratios, such as Price-to-Earnings (P/E), Price-to-Sales (P/S), and Price-to-Book (P/B), to determine whether the stock is fairly valued or over/undervalued.
  • Research Yum Brands' leadership team and their track record. Good management can help Yum Brands navigate difficult times and make strategic decisions that benefit shareholders and increases its net worth.
  • Consider the overall health of the Hotels, Restaurants & Leisure space and any emerging trends that could impact Yum Brands' business and its evolving consumer preferences.
  • Compare Yum Brands' performance and market position to its competitors. Analyze how Yum Brands is positioned in terms of product offerings, innovation, and market share.
  • Check if Yum Brands pays a dividend and its dividend yield and payout ratio.
  • Review what financial analysts are saying about Yum Brands' stock and their price targets. However, remember that analysts' opinions can vary, and their predictions may not always be accurate.
It's important to note that investing in Yum Brands stock, carries risks, and you should carefully consider your investment goals and risk tolerance before making any investment decisions. Also, remember that it's important for investors to have a long-term perspective and a well-diversified portfolio to manage the impact of stock market volatility on their investments. Below is a detailed guide on how to decide if Yum Brands is a good investment.
 
Sell
 
Buy
Strong Buy
Macroaxis provides trade recommendation on Yum Brands to complement and cross-verify current analyst consensus on Yum Brands. Our trade advice engine determines the company's potential to grow exclusively from the perspective of an investor's current risk tolerance and investing horizon. To make sure Yum Brands is not overpriced, please check out all Yum Brands fundamentals, including its book value per share, and the relationship between the net income and number of employees . Given that Yum Brands has a price to sales of 5.70 X, we strongly advise you to confirm Yum Brands market performance and probability of bankruptcy to ensure the company can sustain itself in the current economic cycle given your prevalent risk tolerance and investing horizon.

Market Performance

OKDetails

Volatility

Very steadyDetails

Hype Condition

Low keyDetails

Current Valuation

Fairly ValuedDetails

Odds Of Distress

LowDetails

Economic Sensitivity

Slowly supersedes the marketDetails

Investor Sentiment

ImpartialDetails

Analyst Consensus

BuyDetails

Financial Strenth (F Score)

HealthyDetails

Financial Leverage

Not RatedDetails

Reporting Quality (M-Score)

Unlikely ManipulatorDetails

Examine Yum Brands Stock

Researching Yum Brands' stock involves analyzing various aspects of the company and its industry to make an informed investment decision. The key areas to focus on are fundamentals, business model and competitive advantage. It is also important to analyze trends in revenue, net income, and cash flow, as well as key financial ratios, such as price-to-earnings (P/E), price-to-sales (P/S), and debt-to-equity (D/E). About 86.0% of the company outstanding shares are owned by institutional investors. The company has Price/Earnings To Growth (PEG) ratio of 2.73. Yum Brands recorded earning per share (EPS) of 5.23. The entity last dividend was issued on the 21st of February 2025. The firm had 1391:1000 split on the 1st of November 2016.
To determine if Yum Brands is a good investment, evaluating the company's potential for future growth is also very important. This may include expanding into new markets, launching new products or services, or improving operational efficiency. Companies with strong growth prospects can be more attractive investments. This aspect of the research should be conducted in the context of the overall market and industry in which the company operates and should include an analysis of growth potential, competitive landscape, and any regulatory or economic factors that could impact the business. Some of the essential points regarding Yum Brands' research are outlined below:
Over 86.0% of the company outstanding shares are owned by institutional investors
Latest headline from patch.com: Bloomin Brands Cuts 100 Corporate Jobs Tampa Headquarters

Yum Brands Quarterly Good Will

736 Million

Yum Brands uses earnings reports to provide investors with an update of all three financial statements, including the income statement, the balance sheet, and the cash flow statement. Therefore, it is also crucial when considering investing in Yum Brands. Every quarterly earnings report provides investors with an overview of sales, expenses, and net income for the most recent period. It also may provide a comparison to Yum Brands' previous reporting period. The quarterly earnings reports are usually disseminated to the public via Form 10-Q, which is a legal document filed with the Securities and Exchange Commission every quarter.
7th of February 2024
Upcoming Quarterly Report
View
1st of May 2024
Next Financial Report
View
31st of December 2023
Next Fiscal Quarter End
View
7th of February 2024
Next Fiscal Year End
View
30th of September 2023
Last Quarter Report
View
31st of December 2022
Last Financial Announcement
View
Earnings surprises can significantly impact Yum Brands' stock price both in the short term and over time. Negative earnings surprises usually result in a price decline. However, it has been seen that positive earnings surprises lead to an immediate rise in a stock's price and a gradual increase over time. This is why we often hear news about some companies beating earning projections. Financial analysts spend a large amount of time predicting earnings per share (EPS) along with other important future indicators. Many analysts use forecasting models, management guidance, and additional fundamental information to derive an EPS estimate. Below are the table of largest EPS Surprises Yum Brands' investors have experienced.
Reported
Fiscal Date
Estimated EPS
Reported EPS
Surprise
2000-04-26
2000-03-310.140.160.0214 
1998-10-15
1998-09-300.190.210.0210 
1998-04-27
1998-03-310.070.090.0228 
1998-02-13
1997-12-310.10.08-0.0220 
2005-07-13
2005-06-300.280.310.0310 
2000-02-09
1999-12-310.170.20.0317 
1999-02-11
1998-12-310.170.14-0.0317 
2006-10-11
2006-09-300.380.420.0410 

Yum Brands Target Price Consensus

Yum target price is determined by taking all analyst projections and averaging them out. There is no one specific way to measure analysts' performance other than comparing it to past results via a very sophisticated attribution analysis. Yum Brands' target price projections below should be used in combination with other traditional price prediction techniques such as stock price forecasting, investor sentiment analysis, technical analysis, earnings estimate, and various momentum models.
   29  Buy
Most Yum analysts issue ratings four times a year, at intervals of three months. Ratings are usually accompanied by a target price to help potential investors understand Yum stock's fair price compared to its market value. Analysts arrive at stock ratings after researching the public financial statements of Yum Brands, talking to its executives and customers, or listening to those companies' conference calls.
Macroaxis Advice   Exposure   Valuation

Yum Brands Target Price Projection

Yum Brands' current and average target prices are 154.15 and 143.91, respectively. The current price of Yum Brands is the price at which Yum Brands is currently trading. On the other hand, Yum Brands' target price is what analysts think the stock is worth or could sell for in the future. The more significant the discrepancy between the two prices, the more it stimulates investors to act.

Current Price

Yum Brands Market Quote on 25th of February 2025

Low Price150.48Odds
High Price154.79Odds

154.15

Target Price

Analyst Consensus On Yum Brands Target Price

Low Estimate130.96Odds
High Estimate159.74Odds

143.9088

Historical Lowest Forecast  130.96 Target Price  143.91 Highest Forecast  159.74
Note that most analysts generally publish their price targets in research reports on specific companies, along with recommendations for the company's stock.Although price targets are often quoted in the financial news media, there could be a delay between the publication of the latest analyst outlook on Yum Brands and the information provided on this page.

Yum Brands Analyst Ratings

Yum Brands' analyst stock recommendations are determined by taking an average estimate of all analysts we track and classifying them as Strong Buy, Buy, Hold, Strong Sell, or Sell. Ratings generally communicate what analysts sense about Yum Brands stock, and they use a lot of effort and time to analyze it and arrive at a rating. That suggests that analyst recommendations are the outcome of an objective and thorough examination of Yum Brands' financials, market performance, and future outlook by experienced professionals. Yum Brands' historical ratings below, therefore, can serve as a valuable tool for investors.

Know Yum Brands' Top Institutional Investors

Have you ever been surprised when a price of an equity instrument such as Yum Brands is soaring high without any particular reason? This is usually happening because many institutional investors are aggressively trading Yum Brands backward and forwards among themselves. Yum Brands' institutional investor refers to the entity that pools money to purchase Yum Brands' securities or originate loans. Institutional investors include commercial and private banks, credit unions, insurance companies, pension funds, hedge funds, endowments, and mutual funds. Operating companies that invest excess capital in these types of assets may also be included in the term and may influence corporate governance by exercising voting rights in their investments.
Shares
Northern Trust Corp2024-12-31
3.5 M
Bank Of America Corp2024-12-31
3.4 M
Norges Bank2024-12-31
3.1 M
Fmr Inc2024-12-31
2.5 M
Bank Of New York Mellon Corp2024-12-31
2.4 M
Amvescap Plc.2024-12-31
2.3 M
Legal & General Group Plc2024-12-31
2.2 M
Magellan Asset Management Limited2024-12-31
2.1 M
Ubs Asset Mgmt Americas Inc2024-12-31
M
Jpmorgan Chase & Co2024-09-30
45 M
Vanguard Group Inc2024-12-31
33.6 M
Note, although Yum Brands' institutional investors appear to be way more sophisticated than retail investors, it remains unclear if professional active investment managers can reliably enhance risk-adjusted returns by an amount that exceeds fees and expenses.

Yum Brands' market capitalization trends

The company currently falls under 'Large-Cap' category with a total capitalization of 43.02 B.

Market Cap

38.97 Billion

Yum Brands' profitablity analysis

Last ReportedProjected for Next Year
Return On Tangible Assets 0.27  0.16 
Return On Capital Employed 0.44  0.29 
Return On Assets 0.22  0.14 
Return On Equity(0.19)(0.18)
The company has Net Profit Margin of 0.2 %, which implies that it may need a different competitive strategy as even a very small decline in it revenue may erase profits and result in a net loss. This is way below average. In the same way, it shows Net Operating Margin of 0.31 %, which entails that for every 100 dollars of revenue, it generated $0.31 of operating income.
Determining Yum Brands' profitability involves analyzing its financial statements and using various financial metrics to determine if Yum Brands is a good buy. For example, gross profit margin measures Yum Brands' profitability after accounting for the cost of goods sold, while net profit margin measures profitability after accounting for all expenses. Other important metrics include return on assets, return on equity, and free cash flow. By reviewing multiple sources and metrics, you can gain a complete picture of Yum Brands' profitability and make more informed investment decisions.

Evaluate Yum Brands' management efficiency

Yum Brands has Return on Asset of 0.2449 % which means that on every $100 spent on assets, it made $0.2449 of profit. This is way below average. Yum Brands' management efficiency ratios could be used to measure how well Yum Brands manages its routine affairs as well as how well it operates its assets and liabilities. As of the 25th of February 2025, Return On Tangible Assets is likely to drop to 0.16. In addition to that, Return On Capital Employed is likely to drop to 0.29. At this time, Yum Brands' Asset Turnover is very stable compared to the past year.
Last ReportedProjected for Next Year
Book Value Per Share(27.12)(25.76)
Tangible Book Value Per Share(31.21)(29.65)
Enterprise Value Over EBITDA 19.31  20.27 
Price Book Value Ratio(4.95)(4.70)
Enterprise Value Multiple 19.31  20.27 
Price Fair Value(4.95)(4.70)
Enterprise Value46.8 B49.1 B
Yum Brands benefits from a management team that prioritizes both innovation and efficiency. We analyze these priorities to gauge the stock's future performance.
Dividend Yield
0.0184
Forward Dividend Yield
0.0184
Forward Dividend Rate
2.84
Beta
1.104

Basic technical analysis of Yum Stock

As of the 25th of February, Yum Brands maintains the Market Risk Adjusted Performance of 0.5353, downside deviation of 1.17, and Mean Deviation of 1.02. Relative to fundamental indicators, the technical analysis model lets you check existing technical drivers of Yum Brands, as well as the relationship between them. Please check out Yum Brands variance and potential upside to decide if Yum Brands is priced fairly, providing market reflects its latest price of 154.15 per share. Given that Yum Brands has jensen alpha of 0.2277, we strongly advise you to confirm Yum Brands's prevalent market performance to make sure the company can sustain itself at a future point.

Yum Brands' insider trading activities

Some recent studies suggest that insider trading raises the cost of capital for securities issuers and decreases overall economic growth. Trading by specific Yum Brands insiders, such as employees or executives, is commonly permitted as long as it does not rely on Yum Brands' material information that is not in the public domain. Local jurisdictions usually require such trading to be reported in order to monitor insider transactions. In many U.S. states, trading conducted by corporate officers, key employees, directors, or significant shareholders must be reported to the regulator or publicly disclosed, usually within a few business days of the trade. In these cases Yum Brands insiders are required to file a Form 4 with the U.S. Securities and Exchange Commission (SEC) when buying or selling shares of their own companies.
 
Aaron Powell over two weeks ago
Disposition of 321 shares by Aaron Powell of Yum Brands at 143.56 subject to Rule 16b-3
 
Erika Burkhardt over three weeks ago
Insider Trading
 
Erika Burkhardt over three weeks ago
Insider Trading
 
Erika Burkhardt over three weeks ago
Insider Trading
 
Erika Burkhardt over three weeks ago
Insider Trading
 
Erika Burkhardt over a month ago
Insider Trading
 
Erika Burkhardt over a month ago
Insider Trading
 
Erika Burkhardt over a month ago
Insider Trading
 
Erika Burkhardt over a month ago
Insider Trading
 
Erika Burkhardt over three months ago
Insider Trading
 
Scott Catlett over six months ago
Disposition of 546 shares by Scott Catlett of Yum Brands at 130.27 subject to Rule 16b-3
 
David Gibbs over six months ago
Disposition of 6197 shares by David Gibbs of Yum Brands at 52.64 subject to Rule 16b-3

Yum Brands' Outstanding Corporate Bonds

Yum Brands issues bonds to finance its operations. Corporate bonds make up one of the largest components of the U.S. bond market, which is considered the world's largest securities market. Yum Brands uses the proceeds from bond sales for a wide variety of purposes, including financing ongoing mergers and acquisitions, buying new equipment, investing in research and development, buying back their own stock, paying dividends to shareholders, and even refinancing existing debt. Most Yum bonds can be classified according to their maturity, which is the date when Yum Brands has to pay back the principal to investors. Maturities can be short-term, medium-term, or long-term (more than ten years). Longer-term bonds usually offer higher interest rates but may entail additional risks.

Understand Yum Brands' technical and predictive indicators

Using predictive indicators to make investment decisions involves analyzing Yum Brands' various financial and market-based factors to help forecast future trends and identify investment opportunities. Select the indicators that are most relevant to your investment strategy. Each indicator has its own strengths and weaknesses, so it's essential to combine multiple indicators to get a more comprehensive view of the market and reduce the risk of making poor decisions based on limited data.

Consider Yum Brands' intraday indicators

Yum Brands intraday indicators are useful technical analysis tools used by many experienced traders. Just like the conventional technical analysis, daily indicators help intraday investors to analyze the price movement with the timing of Yum Brands stock daily movement. By combining multiple daily indicators into a single trading strategy, you can limit your risk while still earning strong returns on your managed positions.

Yum Brands Corporate Filings

10K
19th of February 2025
Annual report required by the U.S. Securities and Exchange Commission (SEC) of a company financial performance
ViewVerify
F4
13th of February 2025
The report filed by a party regarding the acquisition or disposition of a company's common stock, as well as derivative securities such as options, warrants, and convertible securities
ViewVerify
8K
6th of February 2025
Report filed with the SEC to announce major events that shareholders should know about
ViewVerify
5th of February 2025
Other Reports
ViewVerify
Yum Brands time-series forecasting models is one of many Yum Brands' stock analysis techniques aimed to predict future share value based on previously observed values. Time-series forecasting models ae widely used for non-stationary data. Non-stationary data are called the data whose statistical properties e.g. the mean and standard deviation are not constant over time but instead, these metrics vary over time. These non-stationary Yum Brands' historical data is usually called time-series. Some empirical experimentation suggests that the statistical forecasting models outperform the models based exclusively on fundamental analysis to predict the direction of the market movement and maximize returns from investment trading.

Yum Stock media impact

Far too much social signal, news, headlines, and media speculation about Yum Brands that are available to investors today. That information is available publicly through Yum media outlets and privately through word of mouth or via Yum internal channels. However, regardless of the origin, that massive amount of Yum data is challenging to quantify into actionable patterns, especially for investors that are not very sophisticated with ever-evolving tools and techniques used in the investment management field.
A primary focus of Yum Brands news analysis is to determine if its current price reflects all relevant headlines and social signals impacting the current market conditions. A news analyst typically looks at the history of Yum Brands relative headlines and hype rather than examining external drivers such as technical or fundamental data. It is believed that price action tends to repeat itself due to investors' collective, patterned thinking related to Yum Brands' headlines and news coverage data. This data is often completely overlooked or insufficiently analyzed for actionable insights to drive Yum Brands alpha.

Yum Brands Sentiment by Major News Outlets

Investor sentiment, mood or attitude towards Yum Brands can have a significant impact on its stock price or the market as a whole. This sentiment can be positive or negative, and various factors, such as economic indicators, news events, or market trends, can influence it. When investor sentiment is positive, investors are more likely to buy stocks, increasing demand and increasing the stock price. Positive investor sentiment can be driven by good news about the company or the broader market, such as solid earnings reports or positive economic data.
Note that negative investor sentiment can cause investors to sell stocks, leading to a decrease in demand and a drop in the stock price. Negative sentiment can be driven by factors such as poor earnings reports, negative news about the company or industry, or broader economic concerns. It's important to note that investor sentiment is just one of many factors that can affect stock prices. Other factors, such as company performance, industry trends, and global economic conditions, can also play a significant role in determining the value of a stock.

Yum Brands Historical Investor Sentiment

Investor biases related to Yum Brands' public news can be used to forecast risks associated with an investment in Yum. The trend in average sentiment can be used to explain how an investor holding Yum can time the market purely based on public headlines and social activities around Yum Brands. Please note that most equities that are difficult to arbitrage are affected by market sentiment the most.
Yum Brands' market sentiment shows the aggregated news analyzed to detect positive and negative mentions from the text and comments. The data is normalized to provide daily scores for Yum Brands and other traded tickers. The bigger the bubble, the more accurate the estimated score. Higher bars for a given day show more participation in the average Yum Brands news discussions. The higher the estimate score, the more favorable the investor's outlook on Yum Brands.

Yum Brands Maximum Pain Price Across April 17th 2025 Option Contracts

Yum Brands' options can also be used to analyze investors' bias and current market sentiment in the context of behavioral finance. For example, Max pain usually refers to a trading concept that asserts that market manipulation can cause the market price of Yum Brands close to the expiration of its current option contract to expire worthlessly. According to most research, about 35% of options are not executed, with roughly 50% traded out before expiration. So, Max pain occurs when market makers reach a net favorable position across all options at a strike price where option holders stand to lose the most money. By contrast, option sellers may reap the most after selling more options than buying, causing them to expire worthlessly. Please continue to view the detailed analysis of Yum Brands' options.

Yum Brands Corporate Directors

Elane StockIndependent DirectorProfile
Peter SkalaIndependent DirectorProfile
Annie YoungScrivnerIndependent DirectorProfile
Lauren HobartIndependent DirectorProfile

Already Invested in Yum Brands?

The danger of trading Yum Brands is mainly related to its market volatility and Company specific events. As an investor, you must understand the concept of risk-adjusted return before you start trading. The most common way to measure the risk of Yum Brands is by using the Sharpe ratio. The ratio expresses how much excess return you acquire for the extra volatility you endure for holding a more risker asset than Yum Brands. The Sharpe ratio is calculated by using standard deviation and excess return to determine reward per unit of risk. To understand how volatile Yum Brands is, you must compare it to a benchmark. Traditionally, the risk-free rate of return is the rate of return on the shortest-dated U.S. Treasury, such as a 3-year bond.
When determining whether Yum Brands is a strong investment it is important to analyze Yum Brands' competitive position within its industry, examining market share, product or service uniqueness, and competitive advantages. Beyond financials and market position, potential investors should also consider broader economic conditions, industry trends, and any regulatory or geopolitical factors that may impact Yum Brands' future performance. For an informed investment choice regarding Yum Stock, refer to the following important reports:
Check out Your Current Watchlist to better understand how to build diversified portfolios, which includes a position in Yum Brands. Also, note that the market value of any company could be closely tied with the direction of predictive economic indicators such as signals in employment.
To learn how to invest in Yum Stock, please use our How to Invest in Yum Brands guide.
You can also try the Headlines Timeline module to stay connected to all market stories and filter out noise. Drill down to analyze hype elasticity.
Is Hotels, Restaurants & Leisure space expected to grow? Or is there an opportunity to expand the business' product line in the future? Factors like these will boost the valuation of Yum Brands. If investors know Yum will grow in the future, the company's valuation will be higher. The financial industry is built on trying to define current growth potential and future valuation accurately. All the valuation information about Yum Brands listed above have to be considered, but the key to understanding future value is determining which factors weigh more heavily than others.
Quarterly Earnings Growth
(0.07)
Dividend Share
2.72
Earnings Share
5.23
Revenue Per Share
26.77
Quarterly Revenue Growth
0.16
The market value of Yum Brands is measured differently than its book value, which is the value of Yum that is recorded on the company's balance sheet. Investors also form their own opinion of Yum Brands' value that differs from its market value or its book value, called intrinsic value, which is Yum Brands' true underlying value. Investors use various methods to calculate intrinsic value and buy a stock when its market value falls below its intrinsic value. Because Yum Brands' market value can be influenced by many factors that don't directly affect Yum Brands' underlying business (such as a pandemic or basic market pessimism), market value can vary widely from intrinsic value.
In summary, please note that there is a difference between Yum Brands' value and its price, as these two are different measures arrived at by various means. Investors typically determine if Yum Brands is a good investment by looking at such factors as earnings, sales, fundamental and technical indicators, competition as well as analyst projections. However, Yum Brands' price is the amount at which it trades on the open market and represents the number that a seller and buyer find agreeable to each party.