Is Priority Technology Stock a Good Investment?

Priority Technology Investment Advice

  PRTH
To provide specific investment advice or recommendations on Priority Technology Holdings stock, we recommend investors consider the following general factors when evaluating Priority Technology Holdings. This will help you to make an informed decision on whether to include Priority Technology in one of your diversified portfolios:
  • Examine Priority Technology's financial health by looking at its balance sheet, income statement, and cash flow statement. Analyze key financial ratios, such as Price-to-Earnings (P/E), Price-to-Sales (P/S), and Price-to-Book (P/B), to determine whether the stock is fairly valued or over/undervalued.
  • Research Priority Technology's leadership team and their track record. Good management can help Priority Technology navigate difficult times and make strategic decisions that benefit shareholders and increases its net worth.
  • Consider the overall health of the Transaction & Payment Processing Services space and any emerging trends that could impact Priority Technology's business and its evolving consumer preferences.
  • Compare Priority Technology's performance and market position to its competitors. Analyze how Priority Technology is positioned in terms of product offerings, innovation, and market share.
  • Check if Priority Technology pays a dividend and its dividend yield and payout ratio.
  • Review what financial analysts are saying about Priority Technology's stock and their price targets. However, remember that analysts' opinions can vary, and their predictions may not always be accurate.
It's important to note that investing in Priority Technology Holdings stock, carries risks, and you should carefully consider your investment goals and risk tolerance before making any investment decisions. Also, remember that it's important for investors to have a long-term perspective and a well-diversified portfolio to manage the impact of stock market volatility on their investments. Below is a detailed guide on how to decide if Priority Technology Holdings is a good investment.
 
Sell
 
Buy
Strong Sell
We provide trade recommendations to complement the recent expert consensus on Priority Technology. Our dynamic recommendation engine exercises a multidimensional algorithm to analyze the firm's potential to grow using all technical and fundamental data available at the time. To make sure Priority Technology is not overpriced, please check all Priority Technology fundamentals, including its price to earning, current ratio, retained earnings, as well as the relationship between the net income and target price . Given that Priority Technology has a number of shares shorted of 327.47 K, we recommend you to check out Priority Technology market performance and probability of bankruptcy to ensure the company can sustain itself in the current economic cycle given your recent risk tolerance and investing horizon.

Market Performance

Very WeakDetails

Volatility

Slightly riskyDetails

Hype Condition

Under hypedDetails

Current Valuation

UndervaluedDetails

Odds Of Distress

LowDetails

Economic Sensitivity

Actively responds to the marketDetails

Investor Sentiment

AlarmedDetails

Analyst Consensus

Strong BuyDetails

Financial Strenth (F Score)

StrongDetails

Financial Leverage

Not RatedDetails

Reporting Quality (M-Score)

Unlikely ManipulatorDetails

Examine Priority Technology Stock

Researching Priority Technology's stock involves analyzing various aspects of the company and its industry to make an informed investment decision. The key areas to focus on are fundamentals, business model and competitive advantage. It is also important to analyze trends in revenue, net income, and cash flow, as well as key financial ratios, such as price-to-earnings (P/E), price-to-sales (P/S), and debt-to-equity (D/E). About 65.0% of the company outstanding shares are owned by corporate insiders. The company recorded a loss per share of 0.31. Priority Technology had not issued any dividends in recent years.
To determine if Priority Technology is a good investment, evaluating the company's potential for future growth is also very important. This may include expanding into new markets, launching new products or services, or improving operational efficiency. Companies with strong growth prospects can be more attractive investments. This aspect of the research should be conducted in the context of the overall market and industry in which the company operates and should include an analysis of growth potential, competitive landscape, and any regulatory or economic factors that could impact the business. Some of the essential points regarding Priority Technology's research are outlined below:
Priority Technology generated a negative expected return over the last 90 days
Priority Technology has high historical volatility and very poor performance
Priority Technology has a strong financial position based on the latest SEC filings
About 65.0% of the company outstanding shares are owned by corporate insiders
Latest headline from thelincolnianonline.com: Priority Technology Shares Down 5.7 percent Should You Sell
Priority Technology uses earnings reports to provide investors with an update of all three financial statements, including the income statement, the balance sheet, and the cash flow statement. Therefore, it is also crucial when considering investing in Priority Technology Holdings. Every quarterly earnings report provides investors with an overview of sales, expenses, and net income for the most recent period. It also may provide a comparison to Priority Technology's previous reporting period. The quarterly earnings reports are usually disseminated to the public via Form 10-Q, which is a legal document filed with the Securities and Exchange Commission every quarter.
28th of March 2024
Upcoming Quarterly Report
View
9th of May 2024
Next Financial Report
View
31st of December 2023
Next Fiscal Quarter End
View
28th of March 2024
Next Fiscal Year End
View
30th of September 2023
Last Quarter Report
View
31st of December 2022
Last Financial Announcement
View
Earnings surprises can significantly impact Priority Technology's stock price both in the short term and over time. Negative earnings surprises usually result in a price decline. However, it has been seen that positive earnings surprises lead to an immediate rise in a stock's price and a gradual increase over time. This is why we often hear news about some companies beating earning projections. Financial analysts spend a large amount of time predicting earnings per share (EPS) along with other important future indicators. Many analysts use forecasting models, management guidance, and additional fundamental information to derive an EPS estimate. Below are the table of largest EPS Surprises Priority Technology's investors have experienced.
Reported
Fiscal Date
Estimated EPS
Reported EPS
Surprise
2024-05-09
2024-03-31-0.09-0.1-0.0111 
2021-08-09
2021-06-30-0.01-0.02-0.01100 
2024-03-12
2023-12-31-0.1-0.12-0.0220 
2023-11-09
2023-09-30-0.14-0.16-0.0214 
2023-08-10
2023-06-30-0.12-0.16-0.0433 
2019-11-13
2019-09-30-0.12-0.080.0433 
2019-05-13
2019-03-31-0.06-0.1-0.0466 
2024-11-07
2024-09-300.010.070.06600 

Priority Technology Target Price Consensus

Priority target price is determined by taking all analyst projections and averaging them out. There is no one specific way to measure analysts' performance other than comparing it to past results via a very sophisticated attribution analysis. Priority Technology's target price projections below should be used in combination with other traditional price prediction techniques such as stock price forecasting, investor sentiment analysis, technical analysis, earnings estimate, and various momentum models.
   4  Strong Buy
Most Priority analysts issue ratings four times a year, at intervals of three months. Ratings are usually accompanied by a target price to help potential investors understand Priority stock's fair price compared to its market value. Analysts arrive at stock ratings after researching the public financial statements of Priority Technology, talking to its executives and customers, or listening to those companies' conference calls.
Macroaxis Advice   Exposure   Valuation

Priority Technology Target Price Projection

Priority Technology's current and average target prices are 6.88 and 13.50, respectively. The current price of Priority Technology is the price at which Priority Technology Holdings is currently trading. On the other hand, Priority Technology's target price is what analysts think the stock is worth or could sell for in the future. The more significant the discrepancy between the two prices, the more it stimulates investors to act.

Current Price

Priority Technology Market Quote on 28th of March 2025

Low Price6.88Odds
High Price6.88Odds

6.88

Target Price

Analyst Consensus On Priority Technology Target Price

Low Estimate12.29Odds
High Estimate14.99Odds

13.5

Historical Lowest Forecast  12.29 Target Price  13.5 Highest Forecast  14.99
Note that most analysts generally publish their price targets in research reports on specific companies, along with recommendations for the company's stock.Although price targets are often quoted in the financial news media, there could be a delay between the publication of the latest analyst outlook on Priority Technology Holdings and the information provided on this page.

Priority Technology Analyst Ratings

Priority Technology's analyst stock recommendations are determined by taking an average estimate of all analysts we track and classifying them as Strong Buy, Buy, Hold, Strong Sell, or Sell. Ratings generally communicate what analysts sense about Priority Technology stock, and they use a lot of effort and time to analyze it and arrive at a rating. That suggests that analyst recommendations are the outcome of an objective and thorough examination of Priority Technology's financials, market performance, and future outlook by experienced professionals. Priority Technology's historical ratings below, therefore, can serve as a valuable tool for investors.

Know Priority Technology's Top Institutional Investors

Have you ever been surprised when a price of an equity instrument such as Priority Technology is soaring high without any particular reason? This is usually happening because many institutional investors are aggressively trading Priority Technology Holdings backward and forwards among themselves. Priority Technology's institutional investor refers to the entity that pools money to purchase Priority Technology's securities or originate loans. Institutional investors include commercial and private banks, credit unions, insurance companies, pension funds, hedge funds, endowments, and mutual funds. Operating companies that invest excess capital in these types of assets may also be included in the term and may influence corporate governance by exercising voting rights in their investments.
Shares
Northern Trust Corp2024-12-31
189.9 K
Goldman Sachs Group Inc2024-12-31
182.4 K
Walleye Trading Advisors, Llc2024-12-31
168.3 K
Corsair Capital Management Llc2024-12-31
124.3 K
Ameriprise Financial Inc2024-12-31
120.8 K
Jpmorgan Chase & Co2024-12-31
100.5 K
Morgan Stanley - Brokerage Accounts2024-12-31
82.2 K
Connor Clark & Lunn Inv Mgmt Ltd2024-12-31
79.5 K
Two Sigma Investments Llc2024-12-31
75.1 K
Stone Point Capital Llc2024-12-31
3.5 M
Blackrock Inc2024-12-31
1.1 M
Note, although Priority Technology's institutional investors appear to be way more sophisticated than retail investors, it remains unclear if professional active investment managers can reliably enhance risk-adjusted returns by an amount that exceeds fees and expenses.

Priority Technology's market capitalization trends

The company currently falls under 'Small-Cap' category with a current market capitalization of 596.39 M.

Market Cap

48.92 Million

Priority Technology's profitablity analysis

Last ReportedProjected for Next Year
Return On Tangible Assets 0.02  0.02 
Return On Capital Employed 0.17  0.18 
Return On Assets 0.01  0.01 
Return On Equity(0.14)(0.15)
The company has Profit Margin (PM) of 0.03 %, which maeans that even a very small decline in it revenue will erase profits resulting in a net loss. This is way below average. Similarly, it shows Operating Margin (OM) of 0.15 %, which suggests for every 100 dollars of sales, it generated a net operating income of $0.15.
Determining Priority Technology's profitability involves analyzing its financial statements and using various financial metrics to determine if Priority Technology is a good buy. For example, gross profit margin measures Priority Technology's profitability after accounting for the cost of goods sold, while net profit margin measures profitability after accounting for all expenses. Other important metrics include return on assets, return on equity, and free cash flow. By reviewing multiple sources and metrics, you can gain a complete picture of Priority Technology's profitability and make more informed investment decisions.

Evaluate Priority Technology's management efficiency

Priority Technology has return on total asset (ROA) of 0.0495 % which means that it generated a profit of $0.0495 on every $100 spent on assets. This is way below average. Similarly, it shows a return on stockholder's equity (ROE) of 0.5639 %, meaning that it created $0.5639 on every $100 dollars invested by stockholders. Priority Technology's management efficiency ratios could be used to measure how well Priority Technology manages its routine affairs as well as how well it operates its assets and liabilities. As of now, Priority Technology's Return On Tangible Assets are increasing as compared to previous years. The Priority Technology's current Return On Capital Employed is estimated to increase to 0.18, while Return On Equity is projected to decrease to (0.15). As of now, Priority Technology's Other Assets are increasing as compared to previous years. The Priority Technology's current Other Current Assets is estimated to increase to about 1 B, while Non Current Assets Total are projected to decrease to under 450.7 M.
Last ReportedProjected for Next Year
Book Value Per Share(2.12)(2.01)
Tangible Book Value Per Share(10.03)(10.53)
Enterprise Value Over EBITDA 4.71  4.94 
Price Book Value Ratio(5.49)(5.22)
Enterprise Value Multiple 4.71  4.94 
Price Fair Value(5.49)(5.22)
Enterprise Value244.2 M134.7 M
Understanding the operational decisions made by Priority Technology management offers insights into its financial robustness. This evaluation is crucial for assessing the stock's investment potential.
Beta
0.992

Basic technical analysis of Priority Stock

As of the 28th of March, Priority Technology holds the Coefficient Of Variation of (8,527), insignificant risk adjusted performance, and Variance of 32.01. Compared to fundamental indicators, the technical analysis model allows you to check existing technical drivers of Priority Technology, as well as the relationship between them.

Priority Technology's insider trading activities

Some recent studies suggest that insider trading raises the cost of capital for securities issuers and decreases overall economic growth. Trading by specific Priority Technology insiders, such as employees or executives, is commonly permitted as long as it does not rely on Priority Technology's material information that is not in the public domain. Local jurisdictions usually require such trading to be reported in order to monitor insider transactions. In many U.S. states, trading conducted by corporate officers, key employees, directors, or significant shareholders must be reported to the regulator or publicly disclosed, usually within a few business days of the trade. In these cases Priority Technology insiders are required to file a Form 4 with the U.S. Securities and Exchange Commission (SEC) when buying or selling shares of their own companies.
 
Bradley Miller over a month ago
Disposition of 66667 shares by Bradley Miller of Priority Technology subject to Rule 16b-3
 
Thomas Priore over two months ago
Disposition of 105833 shares by Thomas Priore of Priority Technology at 7.44 subject to Rule 16b-3
 
Thomas Priore over two months ago
Disposition of 294167 shares by Thomas Priore of Priority Technology at 7.44 subject to Rule 16b-3
 
Rajiv Kumar over two months ago
Disposition of 12500 shares by Rajiv Kumar of Priority Technology subject to Rule 16b-3
 
Rajiv Kumar over two months ago
Disposition of 12500 shares by Rajiv Kumar of Priority Technology subject to Rule 16b-3
 
Rajiv Kumar over two months ago
Disposition of 8333 shares by Rajiv Kumar of Priority Technology subject to Rule 16b-3
 
Sean Kiewiet over three months ago
Disposition of 170596 shares by Sean Kiewiet of Priority Technology at 10.6 subject to Rule 16b-3
 
Sean Kiewiet over three months ago
Disposition of 100 shares by Sean Kiewiet of Priority Technology at 10.0 subject to Rule 16b-3
 
Sean Kiewiet over three months ago
Disposition of 21286 shares by Sean Kiewiet of Priority Technology at 9.68 subject to Rule 16b-3
 
Sean Kiewiet over three months ago
Disposition of 93314 shares by Sean Kiewiet of Priority Technology at 10.08 subject to Rule 16b-3
 
Sean Kiewiet over three months ago
Disposition of 10000 shares by Sean Kiewiet of Priority Technology at 5.41 subject to Rule 16b-3
 
Sean Kiewiet over three months ago
Disposition of 5700 shares by Sean Kiewiet of Priority Technology at 5.11 subject to Rule 16b-3

Priority Technology's Outstanding Corporate Bonds

Priority Technology issues bonds to finance its operations. Corporate bonds make up one of the largest components of the U.S. bond market, which is considered the world's largest securities market. Priority Technology uses the proceeds from bond sales for a wide variety of purposes, including financing ongoing mergers and acquisitions, buying new equipment, investing in research and development, buying back their own stock, paying dividends to shareholders, and even refinancing existing debt. Most Priority bonds can be classified according to their maturity, which is the date when Priority Technology Holdings has to pay back the principal to investors. Maturities can be short-term, medium-term, or long-term (more than ten years). Longer-term bonds usually offer higher interest rates but may entail additional risks.

Understand Priority Technology's technical and predictive indicators

Using predictive indicators to make investment decisions involves analyzing Priority Technology's various financial and market-based factors to help forecast future trends and identify investment opportunities. Select the indicators that are most relevant to your investment strategy. Each indicator has its own strengths and weaknesses, so it's essential to combine multiple indicators to get a more comprehensive view of the market and reduce the risk of making poor decisions based on limited data.

Consider Priority Technology's intraday indicators

Priority Technology intraday indicators are useful technical analysis tools used by many experienced traders. Just like the conventional technical analysis, daily indicators help intraday investors to analyze the price movement with the timing of Priority Technology stock daily movement. By combining multiple daily indicators into a single trading strategy, you can limit your risk while still earning strong returns on your managed positions.

Priority Technology Corporate Filings

F4
19th of March 2025
The report filed by a party regarding the acquisition or disposition of a company's common stock, as well as derivative securities such as options, warrants, and convertible securities
ViewVerify
8K
6th of March 2025
Report filed with the SEC to announce major events that shareholders should know about
ViewVerify
6th of February 2025
Other Reports
ViewVerify
24th of January 2025
Other Reports
ViewVerify
Priority Technology time-series forecasting models is one of many Priority Technology's stock analysis techniques aimed to predict future share value based on previously observed values. Time-series forecasting models ae widely used for non-stationary data. Non-stationary data are called the data whose statistical properties e.g. the mean and standard deviation are not constant over time but instead, these metrics vary over time. These non-stationary Priority Technology's historical data is usually called time-series. Some empirical experimentation suggests that the statistical forecasting models outperform the models based exclusively on fundamental analysis to predict the direction of the market movement and maximize returns from investment trading.

Priority Stock media impact

Far too much social signal, news, headlines, and media speculation about Priority Technology that are available to investors today. That information is available publicly through Priority media outlets and privately through word of mouth or via Priority internal channels. However, regardless of the origin, that massive amount of Priority data is challenging to quantify into actionable patterns, especially for investors that are not very sophisticated with ever-evolving tools and techniques used in the investment management field.
A primary focus of Priority Technology news analysis is to determine if its current price reflects all relevant headlines and social signals impacting the current market conditions. A news analyst typically looks at the history of Priority Technology relative headlines and hype rather than examining external drivers such as technical or fundamental data. It is believed that price action tends to repeat itself due to investors' collective, patterned thinking related to Priority Technology's headlines and news coverage data. This data is often completely overlooked or insufficiently analyzed for actionable insights to drive Priority Technology alpha.

Priority Technology Sentiment by Major News Outlets

Investor sentiment, mood or attitude towards Priority Technology can have a significant impact on its stock price or the market as a whole. This sentiment can be positive or negative, and various factors, such as economic indicators, news events, or market trends, can influence it. When investor sentiment is positive, investors are more likely to buy stocks, increasing demand and increasing the stock price. Positive investor sentiment can be driven by good news about the company or the broader market, such as solid earnings reports or positive economic data.
Note that negative investor sentiment can cause investors to sell stocks, leading to a decrease in demand and a drop in the stock price. Negative sentiment can be driven by factors such as poor earnings reports, negative news about the company or industry, or broader economic concerns. It's important to note that investor sentiment is just one of many factors that can affect stock prices. Other factors, such as company performance, industry trends, and global economic conditions, can also play a significant role in determining the value of a stock.

Priority Technology Corporate Management

Bradley MillerChief CounselProfile
Rajiv KumarSenior OfficerProfile
La HaganAssistant ResourcesProfile
David FaupelChief OfficerProfile
Yi SunChief OfficerProfile
Mayrov EaganSenior ResourcesProfile
When determining whether Priority Technology offers a strong return on investment in its stock, a comprehensive analysis is essential. The process typically begins with a thorough review of Priority Technology's financial statements, including income statements, balance sheets, and cash flow statements, to assess its financial health. Key financial ratios are used to gauge profitability, efficiency, and growth potential of Priority Technology Holdings Stock. Outlined below are crucial reports that will aid in making a well-informed decision on Priority Technology Holdings Stock:
Check out Your Equity Center to better understand how to build diversified portfolios, which includes a position in Priority Technology Holdings. Also, note that the market value of any company could be closely tied with the direction of predictive economic indicators such as signals in estimate.
You can also try the Commodity Directory module to find actively traded commodities issued by global exchanges.
Is Transaction & Payment Processing Services space expected to grow? Or is there an opportunity to expand the business' product line in the future? Factors like these will boost the valuation of Priority Technology. If investors know Priority will grow in the future, the company's valuation will be higher. The financial industry is built on trying to define current growth potential and future valuation accurately. All the valuation information about Priority Technology listed above have to be considered, but the key to understanding future value is determining which factors weigh more heavily than others.
Earnings Share
(0.31)
Revenue Per Share
11.279
Quarterly Revenue Growth
0.139
Return On Assets
0.0495
Return On Equity
0.5639
The market value of Priority Technology is measured differently than its book value, which is the value of Priority that is recorded on the company's balance sheet. Investors also form their own opinion of Priority Technology's value that differs from its market value or its book value, called intrinsic value, which is Priority Technology's true underlying value. Investors use various methods to calculate intrinsic value and buy a stock when its market value falls below its intrinsic value. Because Priority Technology's market value can be influenced by many factors that don't directly affect Priority Technology's underlying business (such as a pandemic or basic market pessimism), market value can vary widely from intrinsic value.
In summary, please note that there is a difference between Priority Technology's value and its price, as these two are different measures arrived at by various means. Investors typically determine if Priority Technology is a good investment by looking at such factors as earnings, sales, fundamental and technical indicators, competition as well as analyst projections. However, Priority Technology's price is the amount at which it trades on the open market and represents the number that a seller and buyer find agreeable to each party.