Iterable Reports Record Mobile Marketing Growth on Black Friday and Cyber Monday
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San Francisco, Dec. 12, 2024 -- Iterable, the AI-powered customer communication platform, has revealed groundbreaking insights from its 1,200 customers during the 2024 Black Friday Cyber Monday period, revealing a decisive shift toward mobile marketing. For the second consecutive year, marketers have embraced mobile-first strategies during the holiday shopping weekend, with SMS leading as the dominant channel for customer engagement. These findings demonstrate how brands are evo
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