David Friera - Telefonica Brasil Chief Financial and Investor Relations Officer

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Stock . Telefonica Brasil SA . Stakeholders . Insider . David Friera
VIV Stock  USD 8.63  0.27  3.03%   

Executive

Mr. David Melcon Sanchez Friera serves as Chief Financial Officer, Director of Investor Relations of Telefonica Brasil S.A. since February 10, 2016. He has over 20 years of global experience as a Finance Executive in telecommunications in Latin America and Europe . He was Telefnica Group Transformation Director from 2015 to 2016 he served as Vice Chairman of the Board of Directors and Chief Financial Officer of Telefnica Czech Republic from 2012 to 2014 from 2007 until 2012 he held the position of Director of Finance and Control of the Telefonica Group Europe and served as Director of Finance Department of Telefonica Latinoamerica and Grupo Telefonica Mviles from 2005 to 2007 after serving the Finance Manager role from 2001 to 2005 at Arthur Andersen, he was Auditor from 1996 to 2001. He also served as Chairman of the Supervisory Board of Telefnica Slovakia from 2013 until 2014 and member of the Board of Directors of Tesco Mobile Czech Republic during same period he was a member of the Supervisory Board of Hansenet Germany from 2010 to 2011 and member of the Board of Directors of Telfin Ireland from 2010 to 2012. He graduated in Economics and Business Administration from the Universidad de Zaragoza, and has done Masters in Auditing and Business Analysis from Universidad Complutense de Madrid . since 2016.
Age 48
Tenure 9 years
Address Avenida Engenheiro Luis Carlos Berrini, São Paulo, SP, Brazil, 04571-936
Phone55 11 3430 3687
Webhttps://www.telefonica.com.br
Melcon has more than 20 years of global experience as Financial Officer in the Telecommunications industry in Latin America and Europe. He was the Transformation Officer of Telefonica S.A. ; Chairman of the Supervisory Board of Telefonica Slovakia and, in the same period, he was a member of the board of directors of Tesco Mobile Czech Republic ; Vice Chairman of the board of directors and Chief Financial Officer of Telefonica Czech Republic ; member of the board of directors of Telfin Ireland Ltd. – Ireland and Financial and Control Officer of the Telefonica Group in Europe Mr. Melcon holds a degree in Economics and Business Administration from the University of Zaragoza, and a Master in Audit and Business Analysis from the University Complutense – Madrid .

Telefonica Brasil Management Efficiency

The company has Return on Asset of 0.0458 % which means that on every $100 spent on assets, it made $0.0458 of profit. This is way below average. In the same way, it shows a return on shareholders' equity (ROE) of 0.0797 %, implying that it generated $0.0797 on every 100 dollars invested. Telefonica Brasil's management efficiency ratios could be used to measure how well Telefonica Brasil manages its routine affairs as well as how well it operates its assets and liabilities. At this time, Telefonica Brasil's Return On Capital Employed is fairly stable compared to the past year. Return On Assets is likely to climb to 0.07 in 2025, whereas Return On Tangible Assets are likely to drop 0.07 in 2025. At this time, Telefonica Brasil's Other Current Assets are fairly stable compared to the past year. Net Tangible Assets is likely to climb to about 20.9 B in 2025, whereas Non Current Assets Total are likely to drop slightly above 55 B in 2025.
Telefonica Brasil SA has 20.75 B in debt with debt to equity (D/E) ratio of 0.29, which may show that the company is not taking advantage of profits from borrowing. Telefonica Brasil has a current ratio of 0.83, suggesting that it has not enough short term capital to pay financial commitments when the payables are due. Note however, debt could still be an excellent tool for Telefonica to invest in growth at high rates of return.

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Telefnica Brasil S.A., together with its subsidiaries, provides mobile and fixed telecommunications services to residential and corporate customers in Brazil. The company was incorporated in 1998 and is headquartered in So Paulo, Brazil. Telecomunicacoes operates under Telecom Services classification in the United States and is traded on New York Stock Exchange. Telefonica Brasil SA (VIV) is traded on New York Stock Exchange in USA. It is located in Avenida Engenheiro Luis Carlos Berrini, São Paulo, SP, Brazil, 04571-936 and employs 22 people. Telefonica Brasil is listed under Diversified Telecommunication Services category by Fama And French industry classification.

Management Performance

Return On Equity0.0797
Return On Asset0.0458

Telefonica Brasil Leadership Team

Elected by the shareholders, the Telefonica Brasil's board of directors comprises two types of representatives: Telefonica Brasil inside directors who are chosen from within the company, and outside directors, selected externally and held independent of Telefonica. The board's role is to monitor Telefonica Brasil's management team and ensure that shareholders' interests are well served. Telefonica Brasil's inside directors are responsible for reviewing and approving budgets prepared by upper management to implement core corporate initiatives and projects. On the other hand, Telefonica Brasil's outside directors are responsible for providing unbiased perspectives on the board's policies.
Eduardo Carvalho, Chairman of the Board
Juan Brugueras, Director
Breno Oliveira, General Secretary and Legal Officer
David Friera, Chief Financial and Investor Relations Officer
Christian Gebara, Chief Executive Officer, Director
Antonio Silva, Chairman, CEO, Member of Nominations, Compensation and Corporate Governance Committee and President of Telefónica
Narcis Serra, Independent Director
Luiz Furlan, Independent Director
Ana Borsari, Independent Director
Joo Carneiro, Investor Director
Francisco Mancho, Independent Director
Sonia Villalobos, Independent Director
Luis Lopez, Director
David SanchezFriera, Chief Financial and Investor Relations Officer
Jose Osorio, Independent Director
Julio Lopez, Independent Director
Carlos Mazur, Accountant
Luis Plaster, Investor Director
Ricardo Hobbs, Strategy Officers
Alex Salgado, Business Officers
Paula Mansur, Chief Officer
Claudia Costin, Independent Director

Telefonica Stock Performance Indicators

The ability to make a profit is the ultimate goal of any investor. But to identify the right stock is not an easy task. Is Telefonica Brasil a good investment? Although profit is still the single most important financial element of any organization, multiple performance indicators can help investors identify the equity that they will appreciate over time.
Return On Equity0.0797
Return On Asset0.0458
Profit Margin0.1 %
Operating Margin0.16 %
Current Valuation17.09 B
Shares Outstanding1.62 B
Shares Owned By Institutions5.34 %
Number Of Shares Shorted2.15 M
Price To Earning11.32 X
Price To Book1.18 X

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