Sonida Senior Company Insiders

SNDA Stock  USD 23.48  0.22  0.93%   
Sonida Senior employs about 3.4 K people. The company is managed by 28 executives with a total tenure of roughly 173 years, averaging almost 6.0 years of service per executive, having 121.96 employees per reported executive. Analysis of Sonida Senior's management performance can provide insight into the company performance.
  
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Sonida Senior's Workforce Through the Years

Please note that employee historical analysis has become an increasingly important factor for investors assessing the risk associated with Sonida Senior's future performance. Based on our forecasts, it is anticipated that Sonida will maintain a workforce of about 3420 employees by April 2025.
 
Dot-com Bubble
 
Housing Crash
 
Credit Downgrade
 
Yuan Drop
 
Covid

Sonida Senior Management Team Effectiveness

The company has return on total asset (ROA) of (0.0127) % which means that it has lost $0.0127 on every $100 spent on assets. This is way below average. Similarly, it shows a return on stockholder's equity (ROE) of (0.104) %, meaning that it created substantial loss on money invested by shareholders. Sonida Senior's management efficiency ratios could be used to measure how well Sonida Senior manages its routine affairs as well as how well it operates its assets and liabilities. As of March 22, 2025, Return On Tangible Assets is expected to decline to -0.0026. The current year's Return On Capital Employed is expected to grow to -0.02. At present, Sonida Senior's Non Currrent Assets Other are projected to decrease significantly based on the last few years of reporting. The current year's Other Current Assets is expected to grow to about 29.5 M, whereas Total Assets are forecasted to decline to about 657.4 M.
The current year's Common Stock Shares Outstanding is expected to grow to about 14.8 M, whereas Net Loss is forecasted to decline to (71.2 M).

Sonida Senior Workforce Comparison

Sonida Senior Living is rated below average in number of employees category among its peers. The total workforce of Health Care industry is at this time estimated at about 181,286. Sonida Senior claims roughly 3,415 in number of employees contributing just under 2% to equities under Health Care industry.

Sonida Senior Profit Margins

The company has Profit Margin (PM) of (0.01) %, which may suggest that it does not properly executes on its current pricing strategies or is unable to control all of the operational costs. This is way below average. Similarly, it shows Operating Margin (OM) of (0.08) %, which suggests for every $100 dollars of sales, it generated a net operating loss of $0.08.
Current ValueLast YearChange From Last Year 10 Year Trend
Gross Profit Margin0.460.8912
Way Down
Pretty Stable

Sonida Senior Insider Trading History

Some recent studies suggest that insider trading raises the cost of capital for securities issuers and decreases overall economic growth. Trading by specific Sonida Senior insiders, such as employees or executives, is commonly permitted as long as it does not rely on Sonida Senior's material information that is not in the public domain. Local jurisdictions usually require such trading to be reported in order to monitor insider transactions. In many U.S. states, trading conducted by corporate officers, key employees, directors, or significant shareholders must be reported to the regulator or publicly disclosed, usually within a few business days of the trade. In these cases, Sonida Senior insiders must file a Form 4 with the U.S. Securities and Exchange Commission (SEC) when buying or selling shares of their own companies.
 
Housing Crash
 
Credit Downgrade
 
Yuan Drop
 
Covid
Buy/Sell Ratio# Purchases Trades# Sales TradesTotal Shares PurchasedTotal Shares Sold
2024-12-01
3.0
12
4
 177,502 
 654,169 
2024-09-01
2.5
5
2
 2,103,700 
 957.00 
2024-06-01
3.0
27
9
 328,807 
 13,887 
2024-03-01
1.75
7
4
 4,736,843 
 7,250 
2023-12-01
4.0
4
1
 1,068,630 
 268,630 
2023-06-01
7.5
30
4
 242,897 
 1,351,672 
2023-03-01
3.6667
11
3
 224,446 
 1,418 
2022-09-01
2.0
2
1
 13,283 
 139.00 
2022-06-01
5.3333
16
3
 125,454 
 1,523 
2022-03-01
0.5
4
8
 42,056 
 7,692 
2021-12-01
6.75
27
4
 960,057 
 395,264 
2021-03-01
6.0
12
2
 101,030 
 5,100 
2020-06-01
0.7143
5
7
 118,300 
 111,215 
2019-06-01
10.0
30
3
 1,970,689 
 10,000 
2019-03-01
3.3333
10
3
 632,166 
 8,783 
2018-06-01
4.5
9
2
 101,034 
 4,451 
2018-03-01
2.8571
20
7
 467,619 
 6,303 
2017-06-01
2.0
8
4
 92,503 
 4,513 
2017-03-01
1.75
14
8
 511,756 
 3,880 
2016-12-01
3.3
33
10
 2,019,642 
 109,950 
2016-06-01
1.6
8
5
 31,770 
 87,152 
2016-03-01
3.4
17
5
 434,263 
 1,182 
2015-06-01
2.6667
8
3
 23,573 
 43,530 
2015-03-01
1.75
14
8
 279,000 
 9,160 
2014-09-01
1.0
2
2
 33,334 
 743.00 
2014-06-01
2.25
9
4
 35,132 
 9,655 
2014-03-01
0.7895
15
19
 234,000 
 118,388 
2013-12-01
0.6667
2
3
 21,625 
 41,620 
2013-06-01
1.1
11
10
 128,210 
 222,360 
2013-03-01
0.9412
16
17
 370,660 
 237,965 
2012-12-01
0.3333
1
3
 3,000 
 6,961 
2012-09-01
0.5
3
6
 3,055 
 57,475 
2012-06-01
1.0
3
3
 10,090 
 30,756 
2012-03-01
2.2
11
5
 310,238 
 51,054 
2011-09-01
2.0
4
2
 35,300 
 8,900 
2011-03-01
1.4
14
10
 555,080 
 264,670 
2010-06-01
5.0
5
1
 45,000 
 0.00 
2010-03-01
0.5
6
12
 92,192 
 184,384 
2009-12-01
0.6
3
5
 49,860 
 101,720 
2009-03-01
4.0
8
2
 295,500 
 373,647 
2008-09-01
0.1818
2
11
 36,000 
 76,020 
2008-06-01
3.625
29
8
 35,050 
 12,500 
2007-12-01
0.2857
2
7
 114,685 
 518,485 
2007-06-01
0.4615
6
13
 88,000 
 774,139 
2007-03-01
0.125
1
8
 10,486 
 633,472 
2006-12-01
0.2195
9
41
 25,400 
 73,840 
2006-09-01
0.2
3
15
 204,571 
 484,442 

Sonida Senior Notable Stakeholders

A Sonida Senior stakeholder refers to an individual interested in an outcome of the business. Different stakeholders have different interests, and companies such as Sonida Senior often face trade-offs trying to please all of them. Sonida Senior's stakeholders can have a positive or negative influence on the entity's direction, and there are a lot of executives involved in getting Sonida Senior's stock to the level that pleases all shareholders. Keeping track of the stakeholders is a great way to stay on top of things affecting its ongoing price.
Kimberly LodyPresident, Chief Executive Officer, DirectorProfile
Brandon RibarChief Operating Officer, Executive Vice PresidentProfile
Kevin CPAExecutive CFOProfile
Tabitha ObenourVP OfficerProfile
Elliot ZibelIndependent DirectorProfile
Maribeth NeelisVice MarketingProfile
David BrickmanSenior Vice President General Counsel, SecretaryProfile
Brandon CPACEO and PresidentProfile
Tabitha BaileySenior OfficerProfile
Noah BerenIndependent Chairman of the BoardProfile
Tiffany DuttonSenior Vice President - Finance and AccountingProfile
Linda ZimmermanCorporate ControllerProfile
David JohnsonIndependent DirectorProfile
Robert HollisterProperty ControllerProfile
Gloria HollandVice President - FinanceProfile
Max LevyIndependent DirectorProfile
Michael KaricherChief OfficerProfile
Jill KruegerIndependent DirectorProfile
CPA CPAChief OfficerProfile
Jay ReedVice President - Information TechnologyProfile
Jeffrey CellucciVice President - OperationsProfile
Philip BrooksIndependent DirectorProfile
Benjamin HarrisIndependent DirectorProfile
Timothy CPAVP OfficerProfile
Shmuel LiebermanIndependent DirectorProfile
Jeremy FalkeSenior Vice President - Human ResourcesProfile
Michael FryarSenior Vice President Chief Revenue OfficerProfile
Carole BurnellVice President - OperationsProfile

About Sonida Senior Management Performance

The success or failure of an entity such as Sonida Senior Living often depends on how effective the management is. Sonida Senior management team is responsible for propelling the future growth in the right direction and administering and controlling the business activities and accounting for the results. Ineffective management usually contributes to failure in the company's future performance for all stakeholders equally, but most importantly, for investors. So it is important to measure the effectiveness of Sonida management before purchasing its stock. In many ways, it's all about finding the answer to one important question - Are they doing the right thing right now? How would we assess whether the Sonida management is utilizing all available resources in the best possible way? Also, how well is the company doing relative to others in its sector and the market as a whole? The answer can be found by analyzing a few important fundamental indicators such as return on assets and return on equity.
Last ReportedProjected for Next Year
Return On Capital Employed(0.02)(0.02)
Return On Equity(0.03)(0.03)
Please note, the presentation of Sonida Senior's financial position, as portrayed in its financial statements, is often influenced by management's estimates, judgments, and sometimes even manipulations. In the best case, Sonida Senior's management is honest, while the outside auditors are strict and uncompromising. Please utilize our Beneish M Score to check the likelihood of Sonida Senior's management manipulating its earnings.

Sonida Senior Workforce Analysis

Traditionally, organizations such as Sonida Senior use manpower efficiency calculations for various incentive schemes, employee appraisal, or as an initiative to improve the processes. However, it can also be used by investors to make long-term investment decisions. The trends in the profit per employee or revenue per employee are measured by net income or revenue divided by the current number of full-time employees over a given time interval. Because workforce needs differ across sectors, these ratios could be used to compare Sonida Senior within its industry.

Sonida Senior Manpower Efficiency

Return on Sonida Senior Manpower

Revenue Per Employee89.1K
Revenue Per Executive10.9M
Net Loss Per Employee960
Net Loss Per Executive117.1K

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