Honest Company Insiders

HNST Stock  USD 5.02  0.03  0.59%   
Honest's insiders are aggressively selling. The analysis of insiders' sentiment of trading Honest Company stock suggests that vertually all insiders are panicking at this time. Honest employs about 164 people. The company is managed by 17 executives with a total tenure of roughly 383 years, averaging almost 22.0 years of service per executive, having 9.65 employees per reported executive.

Insider Sentiment 0

 Mostly Selling

 
Selling
 
Buying

Latest Trades

2025-03-12Stephen WinchellDisposed 20000 @ 4.98View
2025-03-11Jonathan MayleDisposed 37481 @ 4.87View
2024-12-10Jessica WarrenDisposed 465000 @ 7.55View
2024-11-27Brendan SheeheyDisposed 92138 @ 8.13View
2024-11-20Stephen WinchellDisposed 7123 @ 7.1View
2024-11-18Brendan SheeheyDisposed 107653 @ 7.01View
2024-09-18Shared Abacus Lp ThcDisposed 2300000 @ 3.5View
2024-08-21Brendan SheeheyDisposed 8176 @ 4.28View
2024-08-13James D WhiteDisposed 70000 @ 3.98View
2024-05-21Brendan SheeheyDisposed 8583 @ 2.77View
Monitoring Honest's insider sentiment can offer insights into its future performance, as insiders often have access to more information about their company's operations, financial health, and upcoming initiatives than the general public. However, it's essential to note that insider trading is regulated by securities laws, and insiders are required to disclose their trades publicly to ensure transparency and prevent unfair advantages based on non-public information.
  
Check out Risk vs Return Analysis to better understand how to build diversified portfolios, which includes a position in Honest Company. Also, note that the market value of any company could be closely tied with the direction of predictive economic indicators such as signals in state.

Honest's latest congressional trading

Congressional trading in companies like Honest Company, is subject to rigorous scrutiny to prevent conflicts of interest and insider trading. This is governed by multiple SEC regulations which were established to foster transparency and deter members of Congress from leveraging non-public information for personal gain. This oversight helps maintain public trust and ensures that investments in Honest by those in governmental positions are based on the same information available to the general public.
2021-06-23Representative Tom MalinowskiAcquired $15K to $50KVerify

Honest Management Team Effectiveness

The company has return on total asset (ROA) of (0.0176) % which means that it has lost $0.0176 on every $100 spent on assets. This is way below average. Similarly, it shows a return on stockholder's equity (ROE) of (0.0412) %, meaning that it created substantial loss on money invested by shareholders. Honest's management efficiency ratios could be used to measure how well Honest manages its routine affairs as well as how well it operates its assets and liabilities. Return On Tangible Assets is likely to drop to -0.03 in 2025. Return On Capital Employed is likely to drop to -0.04 in 2025. Change To Liabilities is likely to gain to about 12.7 M in 2025, whereas Total Current Liabilities is likely to drop slightly above 58.9 M in 2025.
Common Stock Shares Outstanding is likely to drop to about 98.7 M in 2025. Net Loss is likely to drop to about (46.3 M) in 2025

Honest Workforce Comparison

Honest Company is rated below average in number of employees category among its peers. The total workforce of Consumer Staples industry is currently estimated at about 391,707. Honest adds roughly 164 in number of employees claiming only tiny portion of stocks in Consumer Staples industry.

Honest Profit Margins

The company has Profit Margin (PM) of (0.02) %, which may suggest that it does not properly executes on its current pricing strategies or is unable to control all of the operational costs. This is way below average. Similarly, it shows Operating Margin (OM) of (0.01) %, which suggests for every $100 dollars of sales, it generated a net operating loss of $0.01.
Current ValueLast YearChange From Last Year 10 Year Trend
Gross Profit Margin0.260.3823
Way Down
Very volatile

Honest Insider Trading History

Some recent studies suggest that insider trading raises the cost of capital for securities issuers and decreases overall economic growth. Trading by specific Honest insiders, such as employees or executives, is commonly permitted as long as it does not rely on Honest's material information that is not in the public domain. Local jurisdictions usually require such trading to be reported in order to monitor insider transactions. In many U.S. states, trading conducted by corporate officers, key employees, directors, or significant shareholders must be reported to the regulator or publicly disclosed, usually within a few business days of the trade. In these cases, Honest insiders must file a Form 4 with the U.S. Securities and Exchange Commission (SEC) when buying or selling shares of their own companies.
 
Covid
Buy/Sell Ratio# Purchases Trades# Sales TradesTotal Shares PurchasedTotal Shares Sold
2025-03-01
1.2
12
10
 1,318,992 
 427,202 
2024-12-01
0.2
4
20
 630,000 
 1,517,467 
2024-06-01
0.8182
9
11
 545,121 
 932,908 
2024-03-01
1.2857
9
7
 3,129,352 
 328,455 
2023-12-01
0.3571
5
14
 1,156,491 
 1,108,071 
2023-09-01
0.1667
2
12
 114,250 
 102,454 
2023-06-01
0.625
10
16
 1,740,325 
 159,363 
2023-03-01
0.7647
13
17
 3,589,633 
 152,651 
2022-09-01
0.4444
4
9
 385,615 
 42,462 
2022-06-01
0.55
11
20
 629,419 
 246,331 
2022-03-01
15.0
15
1
 1,667,614 
 6,047 
2021-12-01
0.8333
15
18
 552,778 
 798,233 
2021-06-01
0.5714
36
63
 44,026,598 
 94,474,066 

Honest Notable Stakeholders

A Honest stakeholder refers to an individual interested in an outcome of the business. Different stakeholders have different interests, and companies such as Honest often face trade-offs trying to please all of them. Honest's stakeholders can have a positive or negative influence on the entity's direction, and there are a lot of executives involved in getting Honest's stock to the level that pleases all shareholders. Keeping track of the stakeholders is a great way to stay on top of things affecting its ongoing price.
Carla VernonCEO DirectorProfile
Thomas SternweisStrategy PresidentProfile
Jessica WarrenFounder DirectorProfile
Sharareh ParvanehChief OfficerProfile
Jennifer RosenbergVP CommunicationsProfile
Kelly KennedyEVP CFOProfile
Steve AustenfeldVP RelationsProfile
Steve WinchellChief OfficerProfile
Nikolaos VlahosCEO DirectorProfile
Rick RexingChief OfficerProfile
Brenna MastSenior CommunicationsProfile
Brendan SheeheyGeneral SecretaryProfile
Dorria BallChief OfficerProfile
Jonathan MayleSenior SalesProfile
Kate BartonChief OfficerProfile
Janis HoytChief OfficerProfile
David LorettaExecutive OfficerProfile

About Honest Management Performance

The success or failure of an entity such as Honest Company often depends on how effective the management is. Honest management team is responsible for propelling the future growth in the right direction and administering and controlling the business activities and accounting for the results. Ineffective management usually contributes to failure in the company's future performance for all stakeholders equally, but most importantly, for investors. So it is important to measure the effectiveness of Honest management before purchasing its stock. In many ways, it's all about finding the answer to one important question - Are they doing the right thing right now? How would we assess whether the Honest management is utilizing all available resources in the best possible way? Also, how well is the company doing relative to others in its sector and the market as a whole? The answer can be found by analyzing a few important fundamental indicators such as return on assets and return on equity.
Last ReportedProjected for Next Year
Return On Tangible Assets(0.03)(0.03)
Return On Capital Employed(0.03)(0.04)
Return On Assets(0.02)(0.03)
Return On Equity(0.04)(0.04)
Please note, the imprecision that can be found in Honest's accounting process means that the reasonable investor should take a skeptical approach toward the financial statement analysis of Honest Company. Check Honest's Beneish M Score to see the likelihood of Honest's management manipulating its earnings.

Honest Workforce Analysis

Traditionally, organizations such as Honest use manpower efficiency calculations for various incentive schemes, employee appraisal, or as an initiative to improve the processes. However, it can also be used by investors to make long-term investment decisions. The trends in the profit per employee or revenue per employee are measured by net income or revenue divided by the current number of full-time employees over a given time interval. Because workforce needs differ across sectors, these ratios could be used to compare Honest within its industry.

Honest Manpower Efficiency

Return on Honest Manpower

Revenue Per Employee2.3M
Revenue Per Executive22.3M
Net Loss Per Employee37.3K
Net Loss Per Executive360.2K
Working Capital Per Employee939.2K
Working Capital Per Executive9.1M

Additional Tools for Honest Stock Analysis

When running Honest's price analysis, check to measure Honest's market volatility, profitability, liquidity, solvency, efficiency, growth potential, financial leverage, and other vital indicators. We have many different tools that can be utilized to determine how healthy Honest is operating at the current time. Most of Honest's value examination focuses on studying past and present price action to predict the probability of Honest's future price movements. You can analyze the entity against its peers and the financial market as a whole to determine factors that move Honest's price. Additionally, you may evaluate how the addition of Honest to your portfolios can decrease your overall portfolio volatility.