Vita Coco Company Leadership

COCO Stock  USD 34.62  0.64  1.82%   
Vita Coco's insiders are aggressively selling. The analysis of insiders' sentiment of trading Vita Coco stock suggests that virtually all insiders are panicking at this time. Vita Coco employs about 319 people. The company is managed by 10 executives with a total tenure of roughly 745 years, averaging almost 74.0 years of service per executive, having 31.9 employees per reported executive.

Insider Sentiment 0

 Mostly Selling

 
Selling
 
Buying

Latest Trades

2025-03-03Jonathan BurthDisposed 10000 @ 32.69View
2025-02-19Ira LiranDisposed 1723 @ 40.02View
2025-02-14Jonathan BurthDisposed 700 @ 40.25View
2025-02-12Jonathan BurthDisposed 400 @ 40.01View
2025-01-22Jonathan BurthDisposed 4052 @ 37.6View
2024-12-19Ira LiranDisposed 30000 @ 35.58View
2024-12-17Martin F RoperDisposed 5000 @ 36.37View
2024-12-16Jonathan BurthDisposed 912 @ 37.53View
2024-12-12Jonathan BurthDisposed 14836 @ 37.61View
2024-12-11Corey BakerDisposed 2000 @ 37.28View
2024-12-06Martin F RoperDisposed 5000 @ 35.98View
2024-12-04Martin F RoperDisposed 5000 @ 36.24View
2024-12-02Jonathan BurthDisposed 10000 @ 35.69View
2024-11-29Martin F RoperDisposed 5000 @ 35.81View
Monitoring Vita Coco's insider sentiment can offer insights into its future performance, as insiders often have access to more information about their company's operations, financial health, and upcoming initiatives than the general public. However, it's essential to note that insider trading is regulated by securities laws, and insiders are required to disclose their trades publicly to ensure transparency and prevent unfair advantages based on non-public information.
  
Check out Trending Equities to better understand how to build diversified portfolios, which includes a position in Vita Coco. Also, note that the market value of any company could be closely tied with the direction of predictive economic indicators such as signals in main economic indicators.
To learn how to invest in Vita Stock, please use our How to Invest in Vita Coco guide.

Vita Coco Management Team Effectiveness

The company has return on total asset (ROA) of 0.1424 % which means that it generated a profit of $0.1424 on every $100 spent on assets. This is way below average. Similarly, it shows a return on stockholder's equity (ROE) of 0.2426 %, meaning that it created $0.2426 on every $100 dollars invested by stockholders. Vita Coco's management efficiency ratios could be used to measure how well Vita Coco manages its routine affairs as well as how well it operates its assets and liabilities. As of the 19th of March 2025, Return On Tangible Assets is likely to drop to 0.1. In addition to that, Return On Capital Employed is likely to drop to 0.15. At this time, Vita Coco's Non Currrent Assets Other are very stable compared to the past year. As of the 19th of March 2025, Intangible Assets is likely to grow to about 7.3 M, while Total Assets are likely to drop about 251.8 M.
As of the 19th of March 2025, Common Stock Shares Outstanding is likely to grow to about 62.5 M. Also, Net Income Applicable To Common Shares is likely to grow to about 13.8 M

Vita Coco Workforce Comparison

Vita Coco is rated below average in number of employees category among its peers. The total workforce of Consumer Staples industry is currently estimated at about 529,047. Vita Coco adds roughly 319 in number of employees claiming only tiny portion of stocks in Consumer Staples industry.

Vita Coco Profit Margins

The company has Profit Margin (PM) of 0.11 %, which maeans that even a very small decline in it revenue will erase profits resulting in a net loss. This is way below average. Similarly, it shows Operating Margin (OM) of 0.03 %, which suggests for every 100 dollars of sales, it generated a net operating income of $0.03.
Current ValueLast YearChange From Last Year 10 Year Trend
Gross Profit Margin0.260.3852
Way Down
Pretty Stable
Net Profit Margin0.05460.1084
Way Down
Slightly volatile
Operating Profit Margin0.150.1431
Sufficiently Up
Slightly volatile
Pretax Profit Margin0.06990.1372
Way Down
Slightly volatile
Return On Assets0.0960.1544
Way Down
Slightly volatile
Return On Equity0.140.2162
Way Down
Slightly volatile

Vita Coco Insider Trading History

Some recent studies suggest that insider trading raises the cost of capital for securities issuers and decreases overall economic growth. Trading by specific Vita Coco insiders, such as employees or executives, is commonly permitted as long as it does not rely on Vita Coco's material information that is not in the public domain. Local jurisdictions usually require such trading to be reported in order to monitor insider transactions. In many U.S. states, trading conducted by corporate officers, key employees, directors, or significant shareholders must be reported to the regulator or publicly disclosed, usually within a few business days of the trade. In these cases, Vita Coco insiders must file a Form 4 with the U.S. Securities and Exchange Commission (SEC) when buying or selling shares of their own companies.
 
Housing Crash
 
Credit Downgrade
 
Yuan Drop
 
Covid
Buy/Sell Ratio# Purchases Trades# Sales TradesTotal Shares PurchasedTotal Shares Sold
2025-03-01
0.6296
17
27
 296,290 
 119,679 
2024-12-01
0.109
17
156
 79,955 
 861,252 
2024-09-01
0.3333
2
6
 4,872 
 41,988 
2024-06-01
0.6818
15
22
 48,232 
 156,545 
2024-03-01
1.1538
15
13
 313,259 
 137,368 
2023-12-01
0.1905
4
21
 75,200 
 8,310,666 
2023-09-01
0.4583
11
24
 825,609 
 533,037 
2023-06-01
2.4
12
5
 64,940 
 11,517,271 
2022-12-01
0.2857
2
7
 18,000 
 28,989 
2022-09-01
0.1875
3
16
 160,168 
 250,578 
2022-06-01
1.8333
11
6
 53,055 
 13,998 
2021-12-01
0.625
20
32
 248,512 
 19,205,860 
2004-03-01
0.6667
2
3
 8,000 
 16,000 

Vita Coco Notable Stakeholders

A Vita Coco stakeholder refers to an individual interested in an outcome of the business. Different stakeholders have different interests, and companies such as Vita Coco often face trade-offs trying to please all of them. Vita Coco's stakeholders can have a positive or negative influence on the entity's direction, and there are a lot of executives involved in getting Vita Coco's stock to the level that pleases all shareholders. Keeping track of the stakeholders is a great way to stay on top of things affecting its ongoing price.
Michael KirbanExecutive CoFounderProfile
Rowena RicaldePrincipal CFOProfile
Martin RoperCoCEO DirectorProfile
Charles EsChief OfficerProfile
Ira LiranCoFounder DirectorProfile
Jonathan BurthChief OfficerProfile
Corey BakerChief OfficerProfile
Yolanda GoettschGeneral SecretaryProfile
Halima AdenChief OfficerProfile
Jane PriorChief OfficerProfile

About Vita Coco Management Performance

The success or failure of an entity such as Vita Coco often depends on how effective the management is. Vita Coco management team is responsible for propelling the future growth in the right direction and administering and controlling the business activities and accounting for the results. Ineffective management usually contributes to failure in the company's future performance for all stakeholders equally, but most importantly, for investors. So it is important to measure the effectiveness of Vita management before purchasing its stock. In many ways, it's all about finding the answer to one important question - Are they doing the right thing right now? How would we assess whether the Vita management is utilizing all available resources in the best possible way? Also, how well is the company doing relative to others in its sector and the market as a whole? The answer can be found by analyzing a few important fundamental indicators such as return on assets and return on equity.
Last ReportedProjected for Next Year
Return On Tangible Assets 0.16  0.10 
Return On Capital Employed 0.28  0.15 
Return On Assets 0.15  0.10 
Return On Equity 0.22  0.14 

Vita Coco Workforce Analysis

Traditionally, organizations such as Vita Coco use manpower efficiency calculations for various incentive schemes, employee appraisal, or as an initiative to improve the processes. However, it can also be used by investors to make long-term investment decisions. The trends in the profit per employee or revenue per employee are measured by net income or revenue divided by the current number of full-time employees over a given time interval. Because workforce needs differ across sectors, these ratios could be used to compare Vita Coco within its industry.

Vita Coco Manpower Efficiency

Return on Vita Coco Manpower

Revenue Per Employee1.6M
Revenue Per Executive51.6M
Net Income Per Employee175.4K
Net Income Per Executive5.6M
Working Capital Per Employee746.2K
Working Capital Per Executive23.8M
When determining whether Vita Coco offers a strong return on investment in its stock, a comprehensive analysis is essential. The process typically begins with a thorough review of Vita Coco's financial statements, including income statements, balance sheets, and cash flow statements, to assess its financial health. Key financial ratios are used to gauge profitability, efficiency, and growth potential of Vita Coco Stock. Outlined below are crucial reports that will aid in making a well-informed decision on Vita Coco Stock:
Check out Trending Equities to better understand how to build diversified portfolios, which includes a position in Vita Coco. Also, note that the market value of any company could be closely tied with the direction of predictive economic indicators such as signals in main economic indicators.
To learn how to invest in Vita Stock, please use our How to Invest in Vita Coco guide.
You can also try the Portfolio Dashboard module to portfolio dashboard that provides centralized access to all your investments.
Is Soft Drinks & Non-alcoholic Beverages space expected to grow? Or is there an opportunity to expand the business' product line in the future? Factors like these will boost the valuation of Vita Coco. If investors know Vita will grow in the future, the company's valuation will be higher. The financial industry is built on trying to define current growth potential and future valuation accurately. All the valuation information about Vita Coco listed above have to be considered, but the key to understanding future value is determining which factors weigh more heavily than others.
Quarterly Earnings Growth
(0.53)
Earnings Share
0.94
Revenue Per Share
9.096
Quarterly Revenue Growth
0.199
Return On Assets
0.1424
The market value of Vita Coco is measured differently than its book value, which is the value of Vita that is recorded on the company's balance sheet. Investors also form their own opinion of Vita Coco's value that differs from its market value or its book value, called intrinsic value, which is Vita Coco's true underlying value. Investors use various methods to calculate intrinsic value and buy a stock when its market value falls below its intrinsic value. Because Vita Coco's market value can be influenced by many factors that don't directly affect Vita Coco's underlying business (such as a pandemic or basic market pessimism), market value can vary widely from intrinsic value.
Please note, there is a significant difference between Vita Coco's value and its price as these two are different measures arrived at by different means. Investors typically determine if Vita Coco is a good investment by looking at such factors as earnings, sales, fundamental and technical indicators, competition as well as analyst projections. However, Vita Coco's price is the amount at which it trades on the open market and represents the number that a seller and buyer find agreeable to each party.