Principal Securities Inc. Makes New Investment in Zions Bancorporation, National Association - Defense World

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We analyze Zions Bancorporation's financials across various querterly and yearly statements, indicators and fundamental ratios. We help investors to determine the real value of Zions Bancorporation using virtually all public information available. We use both quantitative as well as qualitative analysis to arrive at the intrinsic value of Zions Bancorporation based on its fundamental data. In general, a quantitative approach, as applied to this company, focuses on analyzing financial statements comparatively, whereas a qaualitative method uses data that is important to a company's growth but cannot be measured and presented in a numerical way.

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